Strategizing CIAM in the Cloud: A Comprehensive Identity Checklist

An Identity Checklist to
Strategize CIAM in the Cloud
EBOOK

Table of Contents
Executive Summary��3
Introduction��4
CIAM Best Practices that Businesses Shouldn’t Ignore ��6
1. Regulatory compliances��6
2. User experience��7
3. Single-Sign-On support (SSO) ��8
4. Cloud-native support and cloud integration��9
5. Scalable infrastructure��9
6. Incorporating IoT�� 10
Common Developer and Implementing Errors to Avoid ��11
1. Poor scalability ��11
2. Missing omnichannel experience�� 12
3. Obsession over authentication�� 12
Why Choose LoginRadius’ Cloud-Based Consumer IAM? �� 13
Final Thoughts�� 14

Executive Summary
In 2020, LoginRadius released a Consumer Digital Identity Trend Report offering a
comprehensive overview of the consumer identity trends of 2020.
The report aims to improve consumer experiences on a digital platform via extensive
data analysis on consumer behavior and lifecycle.
As we know, CIAM (consumer identity and access management) is no longer
emerging; it’s now an integral part of enterprises developing consumer-centric IAM
architectures and strategies.
Businesses leveraging CIAM are inching towards digital transformation, which is
perhaps why it’s the need of the hour.
Besides its endless benefits, the thing that requires immediate attention from
enterprises’ end is the right strategic implementation of CIAM in the cloud.
As far as the success of a business is concerned, experts believe that the proper
implementation and deployment of CIAM in the cloud can help brands attract
consumers, drive revenues, and deliver a flawless user experience.
This checklist provides a complete and easy guide to strategize CIAM in the cloud to
ensure businesses can yield maximum ROI while implementing CIAM.
© LoginRadius Inc. | Confidential Information 3

Introduction
CIAM is undoubtedly evolving leaps and bounds and has offered endless
possibilities for scaling business growth, increasing client base, and building lasting
relationships.
As per the global IAM (Identity and Access Management) stats, the market size is
expected to inflate at a CAGR of 13.1% by 2025.
U.S. Identity and Access Management (IAM) market size, by component,
2015 - 2025 (USD Billion)
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Audit, Compliance
Governance
Provisioning
Directory
Service
Password
Management
Multi-factor
Authentication
Single Sign-On

Also, the increased expenditure on security solutions by huge enterprises along with
government bodies restraining identity theft and adhering to compliance are the
factors that may further boost the growth.
Businesses that are striving to attract and retain clients should understand the
importance of a cloud-CIAM solution that can deliver robust security and enhance
user experience.
Since the outburst of the COVID-19 pandemic impacted huge enterprises, the
ones that were leveraging digital platforms backed with technology witnessed a
substantial surge in the number of new consumers/subscribers as they were able to
deliver a seamless and secure experience.
But before an enterprise inches towards implementing the cloud CIAM solution for
a business website or mobile app, it’s crucial to strategize things to build a strong
digital presence, failing to which brands can lose their competitive advantage.

CIAM Best Practices that
Businesses Shouldn’t Ignore
1. Regulatory compliances
While every business embarks on a journey to deliver a rich user experience, certain
areas may require the collection of data, which is further managed and stored in the
cloud servers.
Key consideration must be given to appropriate security and privacy compliance
that further build credibility while a business is adopting a cloud CIAM solution to
manage consumer identities.
Privacy compliance laws like the EU’s GDPR and California’s CCPA states how
organizations (regardless of their industry) meet regulatory and legal requirements
for collecting, processing, and maintaining personal information.
Now, does this mean a business must rely on a cloud CIAM that offers regulatory
compliance?
Undoubtedly, enterprises must ensure their CIAM vendor complies with
industry-standard privacy and data security regulations.
As a leading GDPR-compliance-ready CIAM platform, LoginRadius works seamlessly
for any business model.
How LoginRadius helps:
LoginRadius simplifies data privacy compliance by bringing all the consumer data
under a single roof, which enables complete profile management of an individual
consumer in a single intuitive admin console.
Our platform ensures you remain compliant with GDPR and stay ahead of your
competitors when it comes to securing important consumer data.

2. User experience
The way users are presented various services on your website or application is the
key to business success in implementing cloud CIAM in place.
CIAM service vendors should strictly prioritize user experience without any second
thought. The overall response time, flexible sign-on, easy-to-understand user
interface, and minimum repetitive processes are some of the key elements.
A company must onboard a CIAM solution to ensure they get the best user
experience backed by robust security.
Since many businesses compromise on user experience when considering security
and vice-versa, there’s an immediate need to balance both the important elements
for staying ahead of the curve.
LoginRadius understands the importance of a great user experience along with
adequate security and delivers the perfect intermingling of user experience with the
highest level of security.
The quick response time and a user-friendly interface allow users to swiftly register
on a business website without any chance of data breach.

3. Single-Sign-On support (SSO)
Single-sign-on is on the verge of becoming an industry-standard since large end-
user organizations agreed that SSO is their topmost requirement.
Multiple signing-in is undeniably the most common pain point for an organization
regarding multiple applications within an enterprise.
A company thinking of a cloud-based CIAM solution must emphasize the importance
of SSO and must prefer the vendor offering seamless SSO options that further help
to scale business growth.
Apart from this, experts believe that signing in again and again within a network
isn’t quite secure and annoying at the same time since no one wishes to enter those
credentials again and again while switching to an app of the same organization.
According to Google’s survey, 53% of users still reuse the same password for
multiple accounts. Therefore, reducing login to a single set of credentials is a good
start in reducing the attackers' surface area. Because users log in only once, there
are lesser opportunities for mistakes.
LoginRadius goes beyond a single sign-on solution with its broader consumer
identity and access management features, but it is an excellent platform for SSO
nonetheless.
With its simple-to-use one-click access, it works great for small to large-scale,
consumer-facing deployment. The added 2FA/MFA security protects data—both in-
house and consumers.
53%
of users

4. Cloud-native support and cloud integration
As there’s a paradigm shift and companies are inclining towards cloud-based CIAMs,
businesses must ensure they get adequate cloud support services from vendors.
Choosing the right cloud CIAM partner isn’t a piece of cake, as one needs to go
through various considerations when it comes to cloud support and uptime.
Moreover, many businesses delivering SaaS-based services need a full-fledged
support system in place that can handle multiple requests with quick resolution.
With LoginRadius CIAM, clients get the advantage of cloud-native support through a
dedicated team that helps resolve any cloud issues.
Moreover, with 99.99% server uptime, LoginRadius is undeniably the leading choice
when it comes to performance as a cloud-based CIAM solution provider.
5. Scalable infrastructure
Without a highly scalable infrastructure to handle the increasing account creations
and logins, peak loads can dramatically impede performance and can also hamper
consumer experience for any business.
Businesses need to understand the importance of a robust and scalable CIAM
solution that can handle a sudden rush in the number of logins or sign-ups without
hampering the user experience.
With LoginRadius, you can deliver the best user experience to your existing
clients and potential subscribers Our cloud infrastructure automatically scales to
accommodate swiftly changing loads of data storage, account creation, consumer
authentication, new application deployment, and more.
LoginRadius empowers businesses to deliver a secure and delightful user
experience to their clients through an innovative scalable consumer identity
access management platform.

The smart infrastructure auto-scales to accommodate your increasing client base.
We ensure there’s no cap on the number of users or subscribers so that there’s no
limitation to your business growth.
6. Incorporating IoT
The increasing demand for IoT devices in the past couple of years depicts that
there’s an immediate need for a robust identity management solution that not only
safeguards human identities but eventually does the job for virtual assistants.
Having a cloud-based CIAM solution with abilities to identify smart home devices
and preserve the overall security and privacy can be the best thing for a brand
thinking to incorporate IoT shortly.
LoginRadius’ CIAM solution is designed to empower the IoT industry in the ever-
expanding digital world. Companies can have registration and login, followed by user
management to accommodate various levels of access, and nurturing of consumer
relationships, all implemented in one go within an IoT ecosystem.

Common Developer and
Implementing Errors to Avoid
We’re all in the middle of a global pandemic, which is solely responsible for a
paradigm shift in the way conventional brands engage and increase client base.
Organizations have to speed up digital transformation games in a post-
pandemic world that empowers consumer’s digital interactions and eventually
makes them instant and hassle-free.
Here we’ve listed some common and precarious errors that organizations must avoid
while implementing CIAM through a vendor.
1. Poor scalability
As far as IAM (identity and access management) is concerned, only a few hundreds or
thousands of people are involved. While the same number goes in millions and even
more in the case of CIAM.
In the digital world amid the global pandemic, when everyone’s second home is
the internet, no one has the exact idea regarding the total number of sign-ups or
subscriptions to a platform.
To cater to this unique technological challenge, a scalable CIAM solution must be
considered by enterprises that can eventually handle huge requests and auto-scales
with the growing number of users without hampering the overall user experience.
Moreover, performance and security shouldn’t be compromised even if there’s a
huge number of requests at a single time.

2. Missing omnichannel experience
Since consumers are using multiple devices to access business websites and
applications, the CIAM solution must be capable of delivering a flawless experience
across all devices, including mobile phones, laptops, and tablets.
A user-friendly interface backed by responsiveness according to a particular device
is all that is required from a CIAM solution to ensure business growth, even in
uncertain times.
Choosing a CIAM vendor like LoginRadius can help businesses redefine the
omnichannel experience in a way that provides a competitive edge.
Whether it’s a mobile device or a laptop, LoginRadius’ identity management solution
helps to deliver a flawless user experience backed by adequate security.
3. Obsession over authentication
It has been seen that most CIAM vendors treat clients as if they are real fraudsters
and apply unnecessary layers of authentication.
It’s always a good idea to have a secure line of defense in place but not at the cost of
user experience. Your consumers deserve to be treated as a consumer and not as a
cybercriminal.
Passwordless login can be of great help in this scenario that allows users to
authenticate without juggling different credentials for different apps quickly.
Also, passwordless login offered by LoginRadius CIAM helps reduce cybersecurity
vulnerabilities as cybercriminals cannot sneak into a network by utilizing various
methods, including brute force attack or password guessing.

Why Choose LoginRadius’ Cloud-
Based Consumer IAM?
LoginRadius’ CIAM solution can be implemented on any mobile or web platform in
just a couple of minutes.
Yes, you can have registration and login, followed by user management to
accommodate various levels of access, and nurturing of consumer relationships, all
implemented in one go.
LoginRadius is designed to empower every industry in the ever-expanding digital
world. With top-notch security features packed within an intuitive dashboard to
manage identities and track user behavior, the CIAM vendor offers a cutting-edge
solution to diverse businesses.
Other key offerings include:
Fully managed consumer
registration
Social, phone, and
passwordless login
Single sign-on and
federated sign-on
Progressive profiling
and data export
Multi-factor
authentication
GDPR and CCPA
compliance
Cloud and third-party
integration

Final Thoughts
Times are changing and identity management is a necessity that every organization
must adapt to enrich the user experience, enhance security, and meet compliance.
Choosing a CIAM solution isn’t just the right solution for identity and user
experience-related issues. Relying on the best cloud-based CIAM solution and
proper implementation is what it takes to stand ahead of the competitors.
At LoginRadius, we understand the importance of having an identity and access
management strategy for your diverse business needs and we provide a tailored
solution that scales business growth without compromising overall data and privacy
security.
The aforementioned aspects could be quite helpful in strategizing cloud CIAM
for every industry striving for business growth and paving the path for digital
transformation.
For more details about how LoginRadius can help scaling your business growth,
reach us to schedule a demo.

©Copyright, LoginRadius Inc. All Rights Reserved.
LoginRadius is a leading provider of cloud-based
Customer Identity and Access Management solutions
for mid-to-large sized companies. The LoginRadius
solution serves over 3,000 businesses with a monthly
reach of over 1 billion users worldwide.

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