Responsible Consumer Identity and Access Management (CIAM): Architecting High Security and Flexibility in Consumer Engagements
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This document summarizes a webinar about architecting responsible consumer identity and access management (CIAM) solutions. It discusses how CIAM solutions can securely manage consumer authentication and access while also providing positive user experiences. The webinar outlines a process for implementing CIAM, including planning requirements, designing user experiences, achieving security goals, and selecting a flexible solution. It highlights the need to balance security with usability and how responsible CIAM solutions from WSO2 address these challenges.
Responsible Consumer Identity and Access Management (CIAM): Architecting High Security and Flexibility in Consumer Engagements
- 1. Responsible CIAM: Architecting High Security and Flexibility in Consumer Engagements Steve Brasen Research Director Enterprise Management Associates Bob Bentley Director of Product Marketing WSO2
- 2. Watch the On-Demand Webinar • Responsible CIAM On-Demand Webinar: https://info.enterprisemanagement.com/responsible-ciam-ss • Check out upcoming webinars from EMA here: https://www.enterprisemanagement.com/freeResearch
- 3. | @ema_research Featured Speakers © 2021 Enterprise ManagementAssociates, Inc. 3 Bob Bentley Director of Product Marketing WSO2 Steve Brasen Research Director EMA Steve career at EMA follows 20+ years of “in-the- trenches” experience in IT systems support, engineering, and management for high-technology, telecommunications, and financial institutions. Steve's primary focus area at EMA is on endpoint management topics, including enterprise mobile management, client lifecycle management, desktop virtualization, and workspace management. | @ema_research Bob is Director of IAM Product Marketing at WSO2. What he finds most rewarding professionally is communicating sometimes complex technology concepts to customers in ways that clearly reveal their value and benefit. With more than 20 years of experience in identity, access and security management, he has led product marketing and product management teams at leading organizations such as Duo Security, Imperva, NetIQ and Micro Focus.
- 4. Responsible CIAM: Architecting High Security and Flexibility in Consumer Engagements Steve Brasen Research Director Enterprise Management Associates Bob Bentley Director of Product Marketing WSO2
- 5. | @ema_research Understanding CIAM © 2022 Enterprise ManagementAssociates, Inc. 5 Consumer digital experiences are essential for driving business profitability and achieving organizational success. | @ema_research
- 6. | @ema_research Understanding CIAM © 2022 Enterprise ManagementAssociates, Inc. 6 | @ema_research Percent of respondents indicating the online services currently supported by their organization’s adopted CIAM platform Modern Businesses Support a Variety of Online Digital Engagements
- 7. | @ema_research Understanding CIAM © 2022 Enterprise ManagementAssociates, Inc. 7 Consumer Identity and Access Management governs the complete authentication and access process for consumers of business IT services | @ema_research
- 8. | @ema_research CIAM Priorities © 2022 Enterprise ManagementAssociates, Inc. 8 Business are challenged to simultaneously achieve security and enable positive user experiences Security Requirements • Protect business assets • Secure private customer information • Prevent account misuse or fraud • Achieve regulatory compliance User Experience Goals • Entice new consumers • Retain existing consumers • Improve sales conversion rates • Increase site traffic
- 9. | @ema_research CIAM Security Challenges © 2022 Enterprise ManagementAssociates, Inc. 9 | @ema_research Percent of respondents indicating CIAM-relatedsecurity breach events that occurred in their organization in the preceding year
- 10. | @ema_research CIAM Security Challenges © 2022 Enterprise ManagementAssociates, Inc. 10 | @ema_research Percent of respondents from organizations that had experienceda breach event indicating consequences that occurred due to the incident
- 11. | @ema_research CIAM Administration Challenges © 2022 Enterprise ManagementAssociates, Inc. 11 | @ema_research Percent of respondents indicating how challenging specific CIAM issues are for their organization to administer
- 12. | @ema_research Responsible CIAM © 2022 Enterprise ManagementAssociates, Inc. 12 Responsible CIAM Solutions simultaneously delivers high security AND positive user experiences without adding unnecessary management complexities or costs
- 13. | @ema_research Architecting a Responsible CIAM Solution © 2022 Enterprise ManagementAssociates, Inc. 13 CIAM implementations should be built from the ground up to strategically achieve quantifiable ROI. | @ema_research
- 14. Determine and document organizational goals Step 1: Planning
- 15. Step 1: Planning Right-size requirements to meet organizational needs • Identify exactly what you need and no more • Define requirementsfor addressing both current and future needs
- 16. Step 1: Planning Selecting an appropriate CIAM architecture • Public Cloud • On-premises • Private Cloud • Hybrid
- 17. Step 2: Design Orchestrate positive consumer experiences • Simplify registrations • Progressive profiling • Enable low-frictionaccess
- 18. | @ema_research Low-Friction Interactions Drive Online Business Success © 2022 Enterprise ManagementAssociates, Inc. 18 | @ema_research Average percentage increase of key online performance indicators since adopting a CIAM solution All organizations adopting low friction CIAM technologies achieve significant improvements to online business performance Average percentage increase of key online performance indicators since adopting low- friction authentication technologies 24.77% 19.82% 18.78% 16.42% 16.11%
- 19. | @ema_research Improving Sales Conversion Rates © 2022 Enterprise ManagementAssociates, Inc. 19 | @ema_research Average sales conversion rates reported by respondents from organizations adopting CIAM solutions supporting specificfeatures
- 20. Step 2: Design Achieve Security and Compliance Goals • Monitorconsumer activities to identify anomalousbehaviors • Detect any breaches or policy violations • Manage consumer privacy and consent
- 21. Step 3: Implement Identify solutions with the flexibility to meet your identified requirements and feature sets • Avoid complex customizations • Simplified solutions will include the tools you need to easily orchestrate a custom journey
- 22. Step 3: Implement Unify management of identity services • Directly integrate with-third party resources, such as CRMs and marketing tools • Leverage APIs to create custom integrations • Support industry standards
- 23. | @ema_research Industry Standards © 2022 Enterprise ManagementAssociates, Inc. 23 | @ema_research Percent of surveyed companies indicating the primary reasons they adopted their current CIAM platform The support for industry standards was most frequently identified as the primary motivator for adopting a CIAM platform
- 24. | @ema_research Conclusions © 2022 Enterprise ManagementAssociates, Inc. 24 • The foundations of a responsible CIAM platform are laid prior to implementation • Adopted solutions shouldadapt to meet existing and future requirements • High security can be achieved without compromising consumer experiences • It is essential to partner with a vendor that will adapt a CIAM solution to meet your organization’s unique requirements
- 26. 26 WSO2 in brief Founded in 2005 Global Presence Profitable, Rapid Growth 100+ Partners Investors Fueling Growth 1000+ Employees 1200+ Customers
- 27. Creating the Digital Customer Experience ● Modernizing the digital customer journey ● Providing an engaging, personalized customer experience ● Converting prospects into customers faster ● Staying ahead of competitors ● Strengthening brand image Aspirations ● Lack of CIAM expertise and best practices guidance ● Awareness of available options and their respective strengths/limitations - technical and commercial ● Ensuring long-term success beyond the initial project ● Minimizing the project risks, known and unknown Challenges 27
- 28. WSO2 CIAM Platform CIAM without Compromise A world-class, developer-focused CIAM solution ● Simplifiesyour organization’s delivery of a unique, compelling customer experience vision ● Minimizesthe risks that can impede the success of your CX program ● Ideal for wherever you are on your CX journey 28
- 29. You don’t have to compromise Implementing effective security without compromising user experience Create your unique, compelling customer experience without complicated development Deployment choices that fit organizations’ unique and evolving needs Scale up effectively and affordably, all the way to consumer/citizen levels Security vs. Convenience Fully Realizing Your Vision Deployment Flexibility Scaling and Economics 29
- 30. Platform Capabilities 30 Single-sign-onandfederation Fine-grainedaccess control Identitybridging Self-service Strongand adaptive authentication Privacy, consent and compliance management Account managementand identityprovisioning Identityanalytics, reporting and dashboarding API security Business system integrations Extensible product architecture SaaS, Private ID Cloud, or on- prem/hybriddeployment WSO2 Advantage Best-in-classB2B CIAM capabilities Core CIAM Building Blocks
- 31. Proven success across all major use cases B2C Empowering visionary digital customer experiences B2B B2B2C/B2B2E Secure access for partners and 3rd-party organizations G2C Digital identities for secure citizen access to government API Security Protecting externaland internal connections B2E Access management for internal employees 31
- 32. Great companies worldwide rely on WSO2 Over 1 Billion Identities managed 275+ Direct customers 1000+ OEM-driven deployments Finance Healthcare Government Retail Technology Telco Education Automotive Hospitality 32
- 33. 33 Industry Recognizes WSO2 Leadership Overall Leader in KuppingerCole’sLeadership Compass: CIAM Platforms,2020 Strong Performerin the ForresterWaveTM: CustomerIdentity and Access Management,Q4 2020
- 34. $4.51 million Total benefits over 3 years 332% ROI Measured over 3 years 12 weeks Faster time to market 60% increase Developer productivity “Identity Server enabled these organizations to consolidate their customer identity and access management capabilities while keeping costs consistent despite growth, save developer time, and accelerate offerings to market --- all while fostering a frictionless customer experience.” – Forrester Consulting WSO2 Identity Server Total Economic Impact 34
- 35. 35 Unified identity and SSO across partner portals for 13 million patrons Confidential Information Our legacy implementation was not secure, scalable, extensible, reusable, and flexible. We wanted to move away fromP2P integrations to an API-centric approach which makes it easy to decouple, scale, evolve and go to market faster. – Meena Mani, VP Software Development, Seminole Hard Rock Support Services WSO2 Products Identity Server | Enterprise Integrator | API Manager WSO2delivereda 360° viewof all patronswith real-timeanalytics, enabling Seminole todeliver exceptional customerservice B2C
- 36. The WSO2 CIAM Advantage Securitythat’snearlyinvisible until needed– helping you achieve lowerabandonment rates and drive higher revenue. Security peace of mind without sacrificing ease-of-use Our platform was made for developers, by developers.We deliver the tools, resourcesand communityto give your dev team a headstart and a clear path. Realize your full CX vision without complicated development Your CIAM’s deployment options need to work for you, not against you. Choose how you want it–asIDaaS/SaaS, open source software, or private cloud managedservice. Deploy how and where you need We don’t penalize our customers’growthwith rising prices. WSO2remains affordable as you grow, all the way up to consumer/citizenscale. Scale your customers, not your costs
- 37. Next Steps ● Complimentary white paper ● Learn more about WSO2 CIAM solutions: wso2.com/solutions/customer-identity-and-access-management 37