Strategy Implementation
- 1. © 2016 DSG A Playbook Approach to Sales Transformation Strategy Implementation
- 2. © 2016 DSG© 2016 DSG BUSINESS STRATEGY MARKETING STRATEGY STRATEGY IMPLEMENTATION PACKAGED TRAINING TECHNOLOGY IMPLEMENTATION2 Implementing ‘Big Ideas’ Strategy Messaging Process Leadership
- 3. © 2016 DSG© 2016 DSG PLAYBOOK DEVELOPMENT CUSTOMIZED TRAINING REINFORCEMENT + COACHING 3 Roadmap for Sales Enablement
- 4. © 2016 DSG Process • Steps • Best Practices • Planning Tools • Metrics Leadership • Coaching Cadence • Coaching Guides • Dashboard • Assessment Messaging • Conversation tracks • Insights • Success stories • Visuals Strategy • Targeting • Audiences • Solutions • Engagement Strategies 4 Sales Enablement Through Playbooks © 2016 DSG
- 5. © 2016 DSG© 2016 DSG5 Manufacturing Technology Healthcare Telco Business Services Cross-Industry Experience Financial Services
- 6. © 2016 DSG© 2016 DSG13 Sales Enablement Framework • Sales Engagement Strategy • Sales Enablement Strategy • Sales Transformation Plan Where to Go • Corporate Message • Solution Message • Industry Message • Partner Message • Competitive Message What to Say • Opportunity Management • Strategic Account Development • Territory Management • Partner Engagement What to Do • Coaching Framework • Pipeline & Forecast Management • Sales Process Reinforcement • Sales Talent Development • Business Planning How to Coach Strategy Messaging Process Leadership
- 7. © 2016 DSG© 2016 DSG15 Change That Sticks (proven change management approach) 1 + 1 = 3 Client-Specific Playbooks (quality, depth & speed to deployment) Your Best + Our Best (your insight and success + DSG’s client experience) ‘Sales Ready’ Content & Tools (ready for immediate application in the field) Why DSG?