Strategy on Mobile Applications for your organization
4 likes647 views
The document discusses the necessity of mobile applications for businesses, emphasizing their role in improving internal efficiency and enhancing customer engagement. It outlines strategies for developing apps, such as addressing employee needs, leveraging data from partners, and catering to diverse customer lifestyles and expectations. Additionally, it encourages innovation and the integration of high-quality services through various communication channels and location-based features.
Strategy on Mobile Applications for your organization
- 1. Strategy on Mobile Applications for your organization Boonyanit Mathayomchan, Ph.D. Mahidol University International College boonyanit.mat@mahidol.ac.th Lecturer, Computer Science MUIC Assistant Dean for Information Technology and Education Technology, MUIC
- 2. Does business need mobile applications? YES !! The obvious answer probably is
- 3. GOOD !!! .... then Let’s make something like Angry Bird game !
- 4. BUSINESS CUSTOMER EMPLOYEE INVESTOR PARTNER “domestic” “foreign” “neighbor” Who need what type of mobile applications?
- 5. STRATEGY (1) APP FOR INTERNAL USES (2) APP FOR CUSTOMERS (3) INNOVATION
- 6. (1) APP FOR INTERNAL USES
- 7. EMPLOYEE Increase efficiency minimize manpower minimize task time minimize error Humans make error. Task involves processes. Some process can be improved. Many small improvements lead to significant impact. Humans with a wrong tool make more errors. It is difficult to replace good employee. It is expensive to keep unproductive employee. INTERNAL USES
- 8. EMPLOYEE Strategy : Increase efficiency minimize manpower minimize task time minimize error Bring tool to the problem and tackle it. You can avoid typing by utilizing information come with device such date-time, location, or data from external sensors. Ex:Apple store changed regular checkout process with mobile system. Ex:Warehouse workers use device to get and check about job detail. You can avoid writing by typing, choosing options on screen, scanning (barcode or nfc). Changi Airport (Singapore) uses touch screen feedback system to get request about the restroom. INTERNAL USES
- 9. PARTNER You don’t produce all data by yourself. Some data must come from others. Obtain necessary information from partners Win Together Share necessary information from partners Transparency helps building strong partnership. Ex: availability, expected products, shipping time. INTERNAL USES Strategy
- 10. Architecture for Mobile Application service 1 service 2 service 3 service 4 The shadow of mobile app is the system on the server (or in the cloud). API Facade Service Oriented Architecture INTERNAL USES
- 12. CUSTOMER Your customers are not the same ! Their lifestyles are not the same. Their expectations are not the same. How they handle issues are not the same. CUSTOMERS
- 13. Chart : kissmetrics Data : allthingsd.com CUSTOMERS
- 14. CUSTOMERS Source: Flurry Analytics ,Apr 2013
- 15. Chart : kissmetrics Data : gz.com CUSTOMERS
- 16. CUSTOMERS They keep their data with others.... in the cloud.
- 17. Source : Compuware (done by equation research) “From a research in Feb 2011, 74% of consumers will wait 5 seconds before abandoning the site” Image : http://fatherrays.blogspot.com/2011/06/waiting-well.html CUSTOMERS
- 18. If they like it.. CUSTOMERS
- 19. If they don’t like it.. CUSTOMERS
- 20. CUSTOMERS They RESEARCH about everything !
- 21. Lifestyles --> usage moves toward mobile, mobile gaming, information oriented, embrace services in the cloud, embrace social networks Expectations -> high quality, reasonable price, quick response Handle issues -> extreme CUSTOMERS
- 22. APP Lifestyles: Provide accurate information through various channels: Expectations: Offer good value to customers Handle issues -> Offer channels for feedback and further communications (WEB, APP) CUSTOMERS m-WEBWEB InnovateQualityPrice Strategy Integrate with major services
- 23. Provide High Quality Services (*) Utilize communication capability 2-way (real time) communication: -SMS -MMS -e-mail -text chat -voice chat -video conference -in-app communication CUSTOMERS
- 24. Provide High Quality Services (*) Provide (configurable) various speed of response Quick -SMS -App notification Medium - e-mail Slow - e-mail summary report CUSTOMERS
- 25. Provide High Quality Services (*) Demonstrate your high quality products/services CUSTOMERS - Provide limited version - Provide configurable purchase - let user experience our design - let user test stability and performance - let user buy what they want (In-App purchase) - gather more honest feedback from real customers - let words of mouth spread - Integrate with social networks
- 26. Provide High Quality Services (*) Utilize location information Geographic Information System Smartphone Digital + Analog CUSTOMERS
- 27. (*) Utilize location information How to acquire this information. Direct: Your app keeps track of location. In-direct: get from other sources (Twitter, FB, Image ) CUSTOMERS Provide High Quality Services ?
- 28. (*) Utilize location information where you are How to acquire this information. Direct: Your app keeps track of location. In-direct: get from other sources (Twitter, FB, Image ) CUSTOMERS Provide High Quality Services ?
- 29. (*) Utilize location information where you are where you were How to acquire this information. Direct: Your app keeps track of location. In-direct: get from other sources (Twitter, FB, Image ) CUSTOMERS Provide High Quality Services ?
- 30. (*) Utilize location information where you are where you were where you will be ? How to acquire this information. Direct: Your app keeps track of location. In-direct: get from other sources (Twitter, FB, Image ) CUSTOMERS Provide High Quality Services ?
- 32. Can we still innovate? INNOVATION
- 33. Don’t take what we have as the best way.... INNOVATION
- 34. The phone is just a small part of the story.. INNOVATION
- 35. INNOVATION
- 36. Don’t afraid to build hardware ! INNOVATION
- 37. INNOVATION
- 38. Look from various angles
- 40. ThankYou