Student recruiting
- 2. The Power of Student Recruiting Incentives Current Market Situation Recruitment spending among colleges has soared Marketing budgets have jumped 50% in the past seven years alone 50% Investing heavily in interactive marketing and web marketing has a direct correlation with attracting better applicants Reference: A recent Primary Research Group study of 170 colleges & institutions
- 3. The Power of Student Recruiting Incentives Promotions Colleges around the country, of all sizes, have successfully used the music download cards as a recruiting tool 1 2 3 Enable recruiters to connect with prospective students & Drive prospects to the school’s web site Capture valuable contact information for ongoing communication A recent Piper Jaffray’s survey of high school students, noted that 92% of students currently download music
- 4. The Power of Student Recruiting Incentives How Does the Promotion Work? Music download cards are handed out at student recruiting events; college fairs, high school college visits, or included in direct mail package STEP-1 1) Promote the free music downloads on banners and posters placed around the recruiting event 2) 4-color process card will reinforce the colleges image and recall
- 5. The Power of Student Recruiting Incentives Drive students to the college’s websiteSTEP-2 Student clicks on music download link to begin the process. How Does the Promotion Work?
- 6. The Power of Student Recruiting Incentives Collect student’s contact information for future communications STEP-3 1) Data collection is quick, easy to complete, and inexpensive to set up and administer. 2) Data collection can be made optional or mandatory in order for cardholder to download their FREE music. Optional How Does the Promotion Work?
- 7. The Power of Student Recruiting Incentives BEST-IN-CLASS TECHNOLOGYSTEP-4 1) Choice of 4 Million+ Songs All labels (including Sony) & 1000’s of independent artists All MP3 library 2) Sync to your iTunes or mobile playlist Download directly to Android mobile devices and Mac / PC computers Easily transfer to an iPhone, iPod, MP3 Player, or CD 3) Add excitement by varying the number of downloads on the cards or by giving away an iPod How Does the Promotion Work?
- 8. The Power of Student Recruiting Incentives For more information on student recruiting incentives, Contact Download Incentives.com at 512.507.4709 or by email at robert@downloadincentives.com