Using WIL in the classroom
         for success

              Sally Webster
Lecturer Advertising-Marketing Communications
        Stuff that Works 19 August 2011
In the beginning….

                    8137 Client Relationship Management
                                 Level 2 2009 Semester 2
USS   GTS     GSS   OSS     SES     Response   Survey       Response
                                    Count      Population   rate %
38%   40%     51%   40%     37%     35         129          27%




               7735 Brand Communication Management G
                          Graduate unit 2009 Semester 2
USS   GTS     GSS   OSS     SES     Response   Survey       Response
                                    Count      Population   rate %
50%   12.5%   75%   62.5%   62.5%   8          20           40%




         Mid-semester survey / CELTS…what happened?
the horror experience!




                           New academic – ME!
                           Unit Convenor – ME!
                         Course Convenor – ME!
                            Out of control – ME!
find my own voice…
TLC - GCTE




Brookfield's Four Lenses
• Theoretical Lens
• Autobiographical Lens
• Peer Lens
• Student Lens
The University is committed to graduating
creative professionals who are capable of
developing innovative solutions to problems
facing society.
from: Generic Skills and attributes of graduates of University of Canberra
coursework courses. 2011
My goal is beyond this…




   I aim through my teaching, engagement and research
   – and by bringing these into the classroom –
   to empower students to be the leaders of their industry.
My units are designed to engender and promote:
   trust,
   respect,
   value of knowledge, and
   professional skills.




All qualities required in a professional setting.
What do I do to achieve this…

Unit Development – Client Brief
Class -   Venue

Engagement Agreement – leadership in industry
Teaching style – Share & explain, supervisory role
Assessments – authentic & formative – fully integrated
                     minimise plagiarism – work projects

Forum / Online activities – all students equal, Intranet
Industry Engagement + Involvement - networking
What do I do to achieve this…
MOODLE
Results




2011 Advertising Strategy G
No 1 accessed Moodle site @ UC
Results




Class Attendance
Student Involvement - Motivation
Results
                 8509 Advertising Marketing Communication Internship
                                               Level 3, Winter 2010
USS      GTS    GSS     OSS            SES            Response        Survey       Response
                                                      Count           Population   rate %
100%     100%   100%    100%           100%           5               10           50%




                                                               6809 Advertising Strategy
                                                               Level 2, Semester 1 2011
USS      GTS    GSS     OSS             SES               Response    Survey       Response
                                                          Count       Population   rate %
91%      89%    93%     92%             88%               75          134          56%
                         Domestic Student Responses
94%      90%    90%     90%             88%               48          90           53%
                        International Student Responses
85%      89%    100%    96%             89%               27          44           61%
Results
                                                          7732 Advertising Strategy G
                                                                    Semester 1 2011

Mode       USS    GTS    GSS    OSS             SES               Response   Survey       Response
Delivery                                                          Count      Population   rate %
ONL-       100%   100%   83%    100%            83%               6          13           46%
PSTL
                                 Domestic Student Responses

           100%   100%   80%    100%            80%               5          10           50%

                                International Student Responses

           100%   100%   100%   100%            100%              1          3            33%

STD-       90%    100%   100%   100%            90%               10         12           83%
F2F
                                 Domestic Student Responses

           100%   100%   100%   100%            100%              2          3            67%

                                International Student Responses

           88%    100%   100%   100%            88%               8          9            89%
Results

                                8137 Client Relationship Management
                                            Level 2, Semester 2 2010


Year    USS   GTS   GSS   OSS       SES      Response   Survey       Response
                                             Count      Population   rate %
2010    96%   93%   93%   93%       91%      56         125          45%
2009    38%   40%   51%   40%       37%      35         129          27%
Lessons learned…

Don’t be afraid – try new and creative things
but explain journey to students…




                         Have at the heart
                         trust & respect…
                         of students and yourself
Lessons learned…




         You’re only as good as your last USS…

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Using Work Integrated Learning in the classroom for success

  • 1. Using WIL in the classroom for success Sally Webster Lecturer Advertising-Marketing Communications Stuff that Works 19 August 2011
  • 2. In the beginning…. 8137 Client Relationship Management Level 2 2009 Semester 2 USS GTS GSS OSS SES Response Survey Response Count Population rate % 38% 40% 51% 40% 37% 35 129 27% 7735 Brand Communication Management G Graduate unit 2009 Semester 2 USS GTS GSS OSS SES Response Survey Response Count Population rate % 50% 12.5% 75% 62.5% 62.5% 8 20 40% Mid-semester survey / CELTS…what happened?
  • 3. the horror experience! New academic – ME! Unit Convenor – ME! Course Convenor – ME! Out of control – ME!
  • 4. find my own voice…
  • 5. TLC - GCTE Brookfield's Four Lenses • Theoretical Lens • Autobiographical Lens • Peer Lens • Student Lens
  • 6. The University is committed to graduating creative professionals who are capable of developing innovative solutions to problems facing society. from: Generic Skills and attributes of graduates of University of Canberra coursework courses. 2011
  • 7. My goal is beyond this… I aim through my teaching, engagement and research – and by bringing these into the classroom – to empower students to be the leaders of their industry.
  • 8. My units are designed to engender and promote: trust, respect, value of knowledge, and professional skills. All qualities required in a professional setting.
  • 9. What do I do to achieve this… Unit Development – Client Brief Class - Venue Engagement Agreement – leadership in industry Teaching style – Share & explain, supervisory role Assessments – authentic & formative – fully integrated minimise plagiarism – work projects Forum / Online activities – all students equal, Intranet Industry Engagement + Involvement - networking
  • 10. What do I do to achieve this…
  • 12. Results 2011 Advertising Strategy G No 1 accessed Moodle site @ UC
  • 14. Results 8509 Advertising Marketing Communication Internship Level 3, Winter 2010 USS GTS GSS OSS SES Response Survey Response Count Population rate % 100% 100% 100% 100% 100% 5 10 50% 6809 Advertising Strategy Level 2, Semester 1 2011 USS GTS GSS OSS SES Response Survey Response Count Population rate % 91% 89% 93% 92% 88% 75 134 56% Domestic Student Responses 94% 90% 90% 90% 88% 48 90 53% International Student Responses 85% 89% 100% 96% 89% 27 44 61%
  • 15. Results 7732 Advertising Strategy G Semester 1 2011 Mode USS GTS GSS OSS SES Response Survey Response Delivery Count Population rate % ONL- 100% 100% 83% 100% 83% 6 13 46% PSTL Domestic Student Responses 100% 100% 80% 100% 80% 5 10 50% International Student Responses 100% 100% 100% 100% 100% 1 3 33% STD- 90% 100% 100% 100% 90% 10 12 83% F2F Domestic Student Responses 100% 100% 100% 100% 100% 2 3 67% International Student Responses 88% 100% 100% 100% 88% 8 9 89%
  • 16. Results 8137 Client Relationship Management Level 2, Semester 2 2010 Year USS GTS GSS OSS SES Response Survey Response Count Population rate % 2010 96% 93% 93% 93% 91% 56 125 45% 2009 38% 40% 51% 40% 37% 35 129 27%
  • 17. Lessons learned… Don’t be afraid – try new and creative things but explain journey to students… Have at the heart trust & respect… of students and yourself
  • 18. Lessons learned… You’re only as good as your last USS…