Subject line and preheader: How to create perfect subject line & preheader pairings
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The document provides guidelines for creating effective subject lines and preheaders in email marketing, emphasizing clarity, brevity, and the importance of pairing them thoughtfully. It suggests including compelling calls to action, unique offers, and brand values while considering visibility and creativity. Additionally, it warns against common mistakes and encourages driving curiosity to engage subscribers.
Subject line and preheader: How to create perfect subject line & preheader pairings
- 1. S How to create perfect subject line and preheader pairings +1 (347) 709-9927 service@essenceofemail.com Subject line & preheader
- 2. Text that comes after the subject line when an email is viewed in your inbox. Often used to give your email list a taste of what’s inside the body of your email. 50-100 characters. What is a Preheader?
- 3. Preheader vs Subject Line Subject Line Preheader Text
- 4. Keep them short (most mobile devices have a limited number of characters they can display) Make them clear Highlight the most important and compelling part of your message Subject line & Preheader: General Tips to Follow
- 5. Subject line & Preheader: What not to do Never do this!
- 6. How to pair Subject Line and Preheader: Best practices S Think about the whole picture Always think about your email’s preheader in conjunction with its subject line, and vice versa Subject Line: Summer dress code. Preheader: Take your pick from our bouquet of charming summer styles. Click here to view it online Subject Line: Do you like it shirty? Preheader: We bet you do! Here’s 6 summer shirt icons you need to know about
- 7. How to pair Subject Line and Preheader: Best practices S Consider visibility Preheader text is lifted from the initial copy of your email and will therefore also display at the top of your campaign If you want your preheader text to be unique from your email copy, there are HTML hacks to make sure this text is no longer visible once the email has been opened. Check it here.
- 8. Litmus’ summary of preheader character counts: Mobile
- 9. Litmus’ summary of preheader character counts: Desktop
- 10. Litmus’ summary of preheader character counts: Webmail
- 11. How to pair Subject Line and Preheader: Best practices S Add a Call to Action If you have just a few characters to work with, a strong CTA is a good way to engage with your subscribers quickly and prompt them to take action. Subject Line: Holiday time? Don’t forget to pack these… Preheader: Discover travel tips, hand luggage and more.
- 12. How to pair Subject Line and Preheader: Best practices S Include an offer they cannot resist ... whilst also creating a sense of urgency. Subject Line: Introducing P&Co Features|Never settle Preheader: Free UK shipping on all orders over $50 Subject Line: Save 50% on EasiYo and clean up with our Oven Mate offer Preheader: Limited time offer – shop online or in store
- 13. How to pair Subject Line and Preheader: Best practices S Communicate brand values What makes your brand different? Subject Line: TRY THE DANISH Preheader: Free worldwide shipping on all orders. We make killer cliths that don’t kill the environment.
- 14. How to pair Subject Line and Preheader: Best practices S Advertise email content Preheader is a good place to shout about your valuable content. Subject Line: Denim: The new rules Preheader: You really need to read our new rules of denim guide ASAP + how to customise your denim.
- 15. How to pair Subject Line and Preheader: Best practices S Get creative Love them or hate them, emojis are still an obsession.
- 16. How to pair Subject Line and Preheader: Best practices S Play hard to get Drive intrigue and curiosity, make a recipient want to find out more. Subject Line: What do you do on cold winter nights? Preheader: - Wink, wink, nudge, nudge
- 17. Preheader & Subject Line pairing
- 18. S You are still here! If you want access to more email marketing tips specially for ecommerce, and a ton of useful resources on email marketing topics: service@essenceofemail.com+1 (347) 709-9927