Submit Files - Assignment 4 Social Media PresenceLinkedIn Top .docx

Submit Files - Assignment 4: Social Media Presence/LinkedIn
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Assignment 4: Social Media Presence/LinkedIn
Instructions
Designing your Social Media Presence
Introduction
The head of your company passed you in the hall and asked,
“Why couldn’t I find you on LinkedIn? I want to make a
connection with you!"
Companies are expanding their use of social media to external
stakeholders for a variety of reasons, including, as cited by
Social Media Today (2014):
· Customer Service – successful use of social media provides
channels to customers that allow for real-time communication
that can be used to
· answer questions
· solve problems
· support the sales process
· convey care for customers
· solicit customer feedback
· Brand Building – by increasing exposure through more
channels brands can be strengthened by
· building awareness and identity
· associating a “voice” with the brand
· reaching more customers
· enabling competition with larger companies
· expanding reach to global markets
· while making relationships more personal
· Reputation Management – through monitoring of online

presence that enables companies to
· become more accessible
· drive more traffic to web presence
· link to other partners
· respond swiftly to negative comments and complaints
In addition, companies are employing social media internal to
their organizations. Towers Watson (2013) found in their
surveys that “56% of the employers surveyed currently use
various social media tools as part of their internal
communication initiatives.”
· Internal Communications – serving as official and unofficial
channels of communication for the purposes of
· sharing company-wide official information
· introducing and reinforcing company culture
· facilitating communication among employees across
organizational boundaries
· supporting collaborative work
· building a sense of community
There has also been a rise in “social recruiting,” employers,
recruiters, and job seekers employing social media to find jobs
and hire candidates.
· Recruiting – by performing web searches
· Employers and recruiters seek out prospective employees to
obtain more information about them, both professional and
personal; examine examples of their past work; and gain
insights into potential “fit” with the organization
· Job seekers are using social media to gather information on
potential employers, checking their outlets for information
company culture, management, benefits, and employee opinions
A survey of recruiters reports that overwhelmingly, recruiters
who use social media use LinkedIn to post jobs, search for
candidates, contact candidates and do pre-interview vetting
(Jobvite 6th Annual Social Recruiting Survey). A new survey
from Careerbuilder found:
· 43% of employer respondents use social networking sites to
research job candidates, and that

· 51% of those employers who researched job candidates found
content in their profiles that caused them to not hire the
candidate
To understand the reasons why employers are disqualifying
candidates, view the survey results at Employers Passing on
Applicants Due to Social Media Posts Continues to Rise and
read this article On LinkedIn, A Reference You Didn't
Write.You'll also want to read this article: How to Use Social
Media to Land a Job.
For these reasons, understanding how to effectively employ
social media is essential, whether you are required to use it in
performing your job or you want to optimize your presence to
attract future employers. In this assignment we will explore
LinkedIn, the social media platform designed for use by the
business community.
Work through the assignment in two parts, with your LinkedIn
profile as the final deliverable:
1. Perform an exploration of your career path that helps you
gain clarity about your desired profession. Structure your
thinking as if you were developing a Personal Career Path
Statement. This is to guide your exploration.
2. Create (or revise) a LinkedIn page that reflects the career
exploration that you performed
Steps
Step 1 – Using a variety of Library and Web resources, perform
an exploration of your career path to inform your LinkedIn
page.
To guide your exploration consider the items listed below. You
may also include (on a limited basis) information you learned in
the “Trends in my Profession” assignment. This part does not
have to be submitted in an assignment folder, but the ideas you
find should inform your LinkedIn page.
1. Situation analysis of the career market that includes:
a. Macro-level: What is the market like for this type of career
path in general? Is the industry demand increasing, decreasing,
or remaining steady? Is it better in some areas than others,

etc.?
b. Competitive environment: Who are the other competitors
seeking positions in this profession? Are there potentially other
competitors in related industries? Can you identity particular
individuals who are your main competition (which will be the
case if you are competing internally). How do you compare to
these competitors?
c. Internal environment: What are the needs in the particular
companies/organizations that you are targeting?
1. Your goals and objectives: Make them specific. What
particular positions do you want, and what is your time frame
for obtaining them? It’s a good idea to have some steps along
the way. Include plans for expanding your skills along the way.
1. Other important elements
1. Identify the industry and employers you are targeting.
1. Identify the most important key skills/benefits you deliver to
your industry, employer, or customer, for example, unique
insights into a particular job function, well-honed people skills,
and extensive experience in a particular area.
1. Identify your main competitors. If you are looking industry-
wide, these may be graduates of other schools or those with
similar or different qualifications; if you are looking to be
promoted within a company, the competition may be particular
individuals in your company.
1. Describe how are you different from your competitors in a
positive way that makes you stand out from the other
competitors in the market.
Once you complete this advance work, create your LinkedIn
page.
Step 2- Create (or revise) a LinkedIn page
1. Create or revise an existing page. Start to communicate your
value and/or availability to the target companies/organizations
by drawing on your Personal Career Path Statement. Other
resources you may consult are listed below:
1. http://www.socialquickstarter.com/content/19-
setting_up_a_linkedin_profile

1. http://www.dummies.com/how-to/content/how-to-set-up-a-
profile-on-linkedin.html
1. http://money.usnews.com/money/blogs/outside-voices-
careers/2013/04/23/7-steps-to-creating-the-best-linkedin-profile
Step 3
Once you have created your LinkedIn page, go through the
LinkedIn Checklist (Optimizing Your LinkedIn™ Profile: A
Checklist) and make any revisions you think are necessary.
Deliverables
1. Post the link to your profile in the assignment folder.
2. Also post the PDF of the page to the assignment folder. To
create the PDF, right click on the LinkedIn page. Select “Print,”
and then “Save as PDF.”
3. If you revise a LinkedIn page, you need to submit a copy of
the original LinkedIn page to compare to the newly revised
page. To post a copy of the original LinkedIn page to the
assignment folder, create a PDF of the original page. To create
the PDF, right click on the LinkedIn page. Select “Print,” and
then “Save as PDF.”
4. Post in this week's Discussion (LinkedIn) and reply to your
classmates' posts.
5. If there is a security clearance or other reason you should not
create a LinkedIn page, please contact your instructor for an
alternate assignment.
Hide Rubrics
Rubric Name: TGS Communication Rubric-LinkedIn (Revised
Summer 2016)
2. Develop coherent paragraphs or points so that each is
internally unified and so that each functions as part of the whole
document or presentation.

HIGHLY PROFICIENT (100-90%)
PROFICIENT (89-80%)
DEVELOPING PROFICIENCY (79-70%)
LOW/NO PROFICIENCY (69-0%)
2.1 Create meaningful topic sentence for each paragraph or
point.
2.2 Develop each paragraph’s single topic to the appropriate
depth.
2.3 Supply relevant and original supporting detail.
3. Tailor communications to the audience.
PROFICIENT (89-80%)
3.1 Identify target audience.
3.2 Explain unfamiliar terms and material.

3.3 Employ precise, appropriate language.
3.4 Use audience-appropriate, consistent tone.
3.5 Avoid language which indicates bias against
individuals/groups their affiliations, orientations and beliefs.
4. Use sentence structure appropriate to the task, message and
audience.
PROFICIENT (89-80%)
4.1 Demonstrate variation in sentence structure.
4.2 Express ideas clearly and concisely.
4.3 Eliminate sentence-level errors such as run-ons/comma
splices and sentence fragments.

5. Follow conventions of Standard Written English.
PROFICIENT (89-80%)
5.1 Adhere to standard usage rules of grammar and mechanics.
5.2 Adhere to standard usage rules of word choice.
5.3 Adhere to standard usage rules of spelling.
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Submission Folder
Assignment 3: Critical Thinking in Action
Instructions
Critical Thinking in Action
Background

What is Critical Thinking?
The head of your organization pulled you aside and asked you
to review a workplace dispute. She said, “Apply your best
critical thinking to figure out what happened and what decision
can best remedy this situation.” She wants your analysis in two
weeks.
To begin, let’s consider what it means to engage in critical
thinking. While the application of critical thinking may vary
across disciplines, the steps are universal. Adapted from the
writings of Bassham, Irwin, Nardone, and Wallace (2011); Lau
(2011); and Lau and Chan (2015), critical thinking involves
thinking clearly and systematically, and encompasses
· Formulating ideas succinctly and precisely
· Identifying the relevance and importance of ideas
· Understanding the logical connections between ideas
· Identifying, constructing and evaluating arguments, claims,
and evidence
· Recognizing explicit and implicit assumptions, arguments, and
biases
· Detecting inconsistencies and common mistakes in reasoning
· Formulating clear defensible ideas and conclusions
· Evaluating the pros and cons of decisions
· Reflecting on one’s own beliefs and values
· Applying ethical decision making
The steps involved in critical thinking can be employed
universally, in the analysis of all thoughts and actions —
whether you are analyzing documents, ideas, assertions, or the
quality of decisions/solutions.
Most importantly, critical thinking is purposeful. It is not
restricted solely to information gathering, nor is it about being
“negative and fault-finding” (Bassham et. al., 2011 p. 1). As
Lau and Chan write, “A critical thinker is able to deduce
consequences from what he knows, and he knows how to make
use of information to solve problems, and to seek relevant
sources of information to inform himself” (2015, para 1).
While the process of critical thinking may involve exposing

untruths and poor reasoning, it also involves engaging in
cooperative reasoning for the purposes of shared goals and
decision making. We engage in the steps of critical thinking to
learn deeply, to improve our ideas, to strengthen arguments and
to “enhance work processes and improve social institutions”
(Lau and Chan, 2015 para 2).
Critical thinking aligns with and informs ethical reasoning and
decision-making. Internet marketing expert Nick Melillo (2010)
writes
Critical thinking plays a large role in ethics because it is the
process by which we determine for ourselves whether or not
something is right or wrong. In a sense, critical thinking is a
form of analysis and determination of fact vs. fiction,
identifying the unknown, coming to an understanding, etc… By
taking the path of a critical thinker, a person develops a mental
process of evaluation which helps to determine their ethical
standards. (p. 1)
The process of critical thinking helps us weigh and verify
information, assess intent, and consider consequences, thereby
enabling more effective ethical decision-making.
Hereford (2015) suggests critical thinking requires a particular
mindset that includes being able to
· Rely on reason instead of emotions
· Assess a broad range of perspectives and viewpoints
· Consider new evidence, explanations, findings, and alternative
interpretations
· Reassess information
· Suspend personal prejudices and biases
· Contemplate all reasonable possibilities
· Avoid quick judgments
In this assignment, you’ll take some time to adopt a framework
for critical thinking. Then you’ll put the steps of critical
thinking into practice by responding to the company-head’s
request for a critical analysis of the ongoing dispute.
The Assignment
Step 1: Review the Critical Thinking Rubric, expanded (3).pdf.

This rubric is intended to serve as a framework for critical
thinking. Use it to structure your thinking for this assignment
and for others in your studies at UMUC.
The framework (as delineated in the rubric) is based on FOUR
key steps, each of which has several sub-steps.
1. Identify and clearly explain the main issue or problem
under critical consideration.
2. Gather and analyze information to explore/investigate the
issue or problem.
3. Consider and analyze other possible viewpoints,
conclusions or decision/solutions to the issue or problem
4. Develop well-reasoned ideas, conclusions and/or
decisions/solutions, checking them against relevant criteria and
benchmarks
Step 2: Read the Case Study- Accident on the Job.pdf, and
analyze it using the framework provided by the TGS Critical
Thinking Rubric. Use the rubric’s four key steps as the format
framework of a short position paper (details in the
“Deliverables” section below). Employ the sub-steps within
each of the four key steps to further direct your analysis.
Assignment Deliverables
Write a short paper (1,000-1,200 words, double spaced, plus a
cover page and references) that critically analyses the ideas or
position presented in the case reading. The major sections of
your paper should include the following:
1. Introduction
2. Explanation of the Issue or Problem
3. Analysis of the Information
4. Analysis of Alternative Viewpoints, Conclusions or
Solution

s
5. Personal or Summarized Conclusions and Proposed
Decisions
6. Conclusion
Follow these guidelines:
· Use the TGS Critical Thinking Rubric to guide your analysis:
Critical Thinking Rubric, expanded.
· Use the TGS Written Communications Rubric to guide your
writing: Comm Rubric Expanded Rev 032416.pdf.
· Draw in references from at least one reputable outside
resource related to the topic to support your conclusions or
proposed decisions.
· Employ APA Style 6ed for format and citation guidance: APA
Citation Examples (UMUC Library); Sample Paper to Show
Appropriate APA Style.
· Include an APA title page and Reference page.
Remember: Even though I have suggested the major sections for
your short paper, you should still follow best practices for
structuring the paper.
· An effective introduction grabs the reader’s attention and sets
the tone and direction for the rest of the paper. In reading an
introduction, the reader should have a clear idea of what will
follow. Supporting paragraphs move the reader from the
general introduction to the more specific aspects of your
analysis in the paper.

· The body paragraphs show how the information you are
providing supports and relates to your thesis. Paragraphs across
and within sections need to effectively transition from one to
the next.
· Each paragraph should include a topic sentence, which
contains the main point of the paragraph.
· The Conclusion (#6) brings to a close what you have presented
in your paper.
· You have moved the reader from the general introduction
(“The intent of this paper is to critically analyze…) to the
specific supporting paragraphs (the details under headings #2-
5), and now to the conclusion, which briefly summarizes the
issue or intent and restates the main points of your analysis
(“detail analysis of the issue of … resulted in conclusions that
indicate… and suggest proposed decisions to…”).
Assignment Submission
1. Discuss your outside source choice(s) with your classmates in
the Discussion: Critical Thinking in Action
2. Submit your essay to your Assignment Folder by the due
date. Label it in this manner: LAST NAME_ Critical
Thinking_FA 2016.
NOTE
You'll want to see the rubric your professor will be using to
assess your work: TGS Comm-Crit Rubric- Critical Thinking in
Action.

You'll probably also want to use the WRIT 689 tutors for
feedback before you submit this assignment for a grade. If you
haven't already registered for the tutoring services, do so
here: Writing Tutoring Registration.
References
Bassham, G., Irwin, W., Nardone, H., & Wallace, J. (2011).
Critical thinking: A student's introduction (4th ed). New York,
NY: The McGraw Hill Companies.
Fisher, A. (2011). Critical thinking: An introduction. New
York, NY: Cambridge University Press.
Hereford, Z. (2015). How to think critically and problem
solve. Retrieved
from http://www.essentiallifeskills.net/thinkcritically.html
Lau, J. (2011). An introduction to critical thinking and
creativity: Think more, think better. Hoboken, NJ: John Wiley
& Sons, Inc.
Lau, J., & Chan, J. (2015). What is critical thinking? Retrieved
from http://philosophy.hku.hk/think/critical/ct.php
Melillo, N. (2010). What is the relationship between critical
thinking and ethics? Retrieved
from http://www.triadsearchmarketing.com/
Hide Rubrics
Rubric Name: Critical Thinking & Communication

CM 1: Organize document or presentation clearly in a manner
that promotes understanding.
PROFICIENT (89-80%)
CM 1.1: Present material in clear and/or logical order
appropriate to task.
CM 1.2: Articulate thesis and purpose clearly.
CM 1.3: Support thesis and purpose fully.

CM 1.4: Transition smoothly and develop connections from
point to point.
CM 1.5: Create coherent progress from introduction through
conclusion.
CM 2: Develop coherent paragraphs or points so that each is
PROFICIENT (89-80%)
CM 2.1: Create meaningful topic sentence for each paragraph or
point.

CM 2.2: Develop each paragraph’s single topic to the
appropriate depth.
CM 2.3: Supply relevant and original supporting detail.
CM 3: Provide sufficient, correctly cited support that
substantiates the writer’s ideas.
PROFICIENT (89-80%)
CM 3.1: Use a variety of credible sources to support, extend,
and inform an original thesis or idea, integrating source
material smoothly.

CM 3.2: Summarize, paraphrase, and quote accurately.
CM 3.3: Cite sources properly.
CM 4: Tailor communications to the audience.
PROFICIENT (89-80%)
CM 4.1: Identify target audience.
CM 4.2: Explain unfamiliar terms and material.

CM 4.3: Employ precise, appropriate language.
CM 4.4: Use audience-appropriate, consistent tone.
CM 4.5: Avoid language which indicates bias against
CM 5: Use sentence structure appropriate to the task, message
and audience.
PROFICIENT (89-80%)
CM 5.1: Demonstrate variation in sentence structure.

CM 5.2: Express ideas clearly and concisely.
CM 5.3: Eliminate sentence-level errors such as run-ons/comma
CM 6: Follow conventions of Standard Written English.
PROFICIENT (89-80%)
CM 6.1: Adhere to standard usage rules of grammar and
mechanics.

CM 6.2: Adhere to standard usage rules of word choice.
CM 6.3: Adhere to standard usage rules of spelling.
TK 1: Identify and clearly explain the main issue or problem
under critical consideration.
PROFICIENT (89-80%)
TK 1.1: Summarize the issue or problem with supporting details
to provide full understanding.
TK 1.2: Identify the underlying causes or conditions
contributing to the issue or problem and consider the context.

TK 1.3: Pose significant questions to be answered prior to
analyzing and addressing the issue or problem.
TK 2: Gather and analyze information to investigate the issue or
problem.
PROFICIENT (89-80%)
TK 2.1: Scan the environment for information relevant to the
issue or problem.
TK 2.2 Assess the reliability of the information gathered.

TK 2.3 Analyze the information in a logical and organized
manner to see how concepts are developed and connected.
TK 2.4 Identify contradictory information and seek to reconcile
contradictions.
TK 3: Consider and analyze other possible viewpoints,
conclusions or solutions to the issue or problem.
PROFICIENT (89-80%)
TK 3.1: Articulate clearly and fairly the viewpoints of others
and their reasoning to provide adequate understanding.

TK 3.2: Identify significant, potential implications and
consequences of alternative points of view.
TK 3.3: Evaluate assumptions underlying other possible
viewpoints, conclusions or solutions.
TK 4: Develop well-reasoned ideas, conclusions or decisions,
checking them against relevant criteria and benchmarks.
PROFICIENT (89-80%)
TK 4.1: Present and explain those inferences and deductions
that follow logically from the evidence provided.
TK 4.2: Assert logical conclusions only when sufficient

evidence supports them, and distinguish between attainable and
unattainable solutions.
TK 4.3: Incorporate ethical reasoning when formulating ideas,
conclusions or decisions.
Overall Score
Level 4
Level 3
Level 2
Level 1
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Submit Files - Assignment 2: Trends in My Profession - APA-
Style Annotated Bibliography
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Submission Folder
Assignment 2: Trends in My Profession - APA-Style Annotated
Bibliography
Instructions
Trends in my Profession
Introduction
This week, the head of your company has asked you to do some
research and summarize THREE noteworthy trends in your
profession. The goal of this assignment is to inform upcoming
discussion of the company’s strategic priorities. The company
head suggested that you write an annotated bibliography in the
following manner:
Create a list of at least SIX citations to books, articles, and
documents, each followed by a 150 word description and
evaluation that will inform readers of the relevance, accuracy,
and quality of the sources.
You are excited about this assignment because you realize that

being able to spots trends in your industry is an important skill.
It assists you on the job as you work to create and deliver
innovative and forward-looking products and services. It assists
you in career planning as you envision new directions and
opportunities for yourself. Spaeder (2007), writing for
Entrepreneur, offers the following on how to Spot the Latest
Trends.
Steps
In this assignment, research THREE trends in your profession
and create an APA-Style Annotated Bibliography that contains a
list of at least SIX articles, books and documents that supports
your research.
Format
· Employ APA Style 6ed
· At the top of the annotated bibliography, identify the
document as follows (there is no need to include a separate title
page for this assignment):
Annotated Bibliography: Title
by
Your Name
Date
Originality Score:
· Before beginning the annotated entries, write a brief paragraph
about the trends you've identified
· Include at least six (6) references; a minimum of three (3)

must come from the UMUC Library
· Each annotation should include the following:
1. The purpose of the work
2. A summary of its content
3. The audience type for whom the work is written
4. The material's relevance to the topic
5. Any special or unique features about the material
6. The strengths, weaknesses or biases in the material
Process Steps
a. Review ALL the resources contained in this module under the
link UMUC Library Resources, including the video, "How to
Write an Annotated Bibliography."
b. Employ the UMUC Library to locate journal articles, books,
and other sources that that will assist you in identifying the
trends in your industry; use this link for help: Research Trends.
See the other resources the library has for you as well:UMUC
Library Resources.html.
c. Ensure a mix of quality resources; limit use of web sources to
well vetted, reputable sites.
Deliverables
1. Share some of your findings with your classmates in the
Discussion: My Industry and Trends.
2. Submit the APA-Style Annotated Bibliography in your LEO
Assignment Folder by the end of Week 2.
NOTE:

You'll want to read this student sample before you start, just so
you have an idea of what a solid product should look like:
Sample_Trends_Assignment.pdf.
You'll also want to know how your professor will be assessing
your work: TGS Comm Rubric- Annotated Bibliography.pdf
Hide Rubrics
Rubric Name: TGS Communication Rubric-Annotated
Bibliography (Corrected Summer 2016)
2. Develop coherent paragraphs or points so that each is
PROFICIENT (89-80%)
2.1 Create meaningful topic sentence for each paragraph or
point.

2.2 Develop each paragraph’s single topic to the appropriate
depth.
2.3 Supply relevant and original supporting detail.
3. Provide sufficient, correctly cited support that substantiates
the writer’s ideas.
PROFICIENT (89-80%)
3.1 Use a variety of credible sources to support, extend, and
inform an original thesis or idea, integrating source material
smoothly.

3.2 Summarize, paraphrase, and quote accurately.
3.3 Cite sources properly.
4. Tailor communications to the audience.
PROFICIENT (89-80%)
4.1 Identify target audience.
4.2 Explain unfamiliar terms and material.

4.3 Employ precise, appropriate language.
4.4 Use audience-appropriate, consistent tone.
4.5 Avoid language which indicates bias against
5. Use sentence structure appropriate to the task, message and
audience.
PROFICIENT (89-80%)
5.1 Demonstrate variation in sentence structure.

5.2 Express ideas clearly and concisely.
5.3 Eliminate sentence-level errors such as run-ons/comma
6. Follow conventions of Standard Written English.
PROFICIENT (89-80%)
6.1 Adhere to standard usage rules of grammar and mechanics.
6.2 Adhere to standard usage rules of word choice.

6.3 Adhere to standard usage rules of spelling.
Overall Score
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