Successful SEO with HTTPS

Successful SEO
with HTTPS
SearchBrothers.com #SMXParis

This is what we are talking about!
SearchBrothers.com - former Google Search Quality for Your SEO

The Why!

Privacy
sbr.link/kyg

Encryption

HTTP Archive Top 100

Mozilla Firefox

Password Fields

Everything HTTP

Breaking The Web
sbr.link/aox

Ranking Factor
sbr.link/gdb

New Crawl Budget

Take Away
HTTPS is here to stay!

The How!
Pre-Move

Choose & Set Up Certificate
-----BEGIN CERTIFICATE-----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a5i84DuUHoVS3AOTJBhuyydRReZw3iVDpA3hSqXttn7IzW3uLh0nc13cRTCAquOyQ
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BQcDAQYIKwYBBQUHAwIwGwYDVR0gBBQwEjAGBgRVHSAAMAgGBmeBDAECATBMBgN
VH
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6kHDSVneFeO/qJakXzlByjAA6quPbYzSf+AZxAeKCINT+b72x
-----END CERTIFICATE-----

Certificates
sbr.link/nme & sbr.link/vef

Certificates

No Changes

Define Strategy
sbr.link/lne

Importance Crawl Budget

Identify All URLs

Copy & Update Content

Update Content

Update Content
sbr.link/yzd
● Links to other internal URLs inside the HTML source code;
● Links to internal Image files inside the HTML source code;
● Links to internal Video files inside the HTML source code;
● Links to internal Web Fonts inside the HTML source code;
● Links to internal Javascript files inside the HTML source code;
● Links to other internal URLs inside the Javascript files;
● Links to internal Image files inside the Javascript files;
● Links to internal CSS files inside the Javascript files;Links to internal CSS files inside
the HTML source code;
● Links to internal CSS files inside the HTML source code;
● Links to internal Image files inside the CSS files;
● Links to internal Web Fonts inside the CSS files;
● And any other internal link.

Update Internal Redirects

The How!
Move

Crawl HTTPS (only)

Mixed Content
sbr.link/yln
sbr.link/dc

Apply New Redirect Rules on HTTP

Crawl HTTPS (again)

Crawl All Known URLs

Celebrate

The How!
Post Move (GSC)

Site Variations

Property Set
sbr.link/zqa

Preferred Domain

Geotargeting

URL Parameters

Disavow File

XML Sitemaps

The How!
Finalize

Monitor

Promote

Next Steps

HSTS
sbr.link/hsts

Enable OCSP Stapling
sbr.link/cli

Cookies

HTTP/2
sbr.link/jrz

AMP
sbr.link/amp

Progressive Web Apps
sbr.link/pwa

Take Away
If you haven't moved your site to
HTTPS yet, you are missing out!

Ultimate Resource
online.marketing/guide/https

→ Sign up for Advanced SEO Tips at online.marketing
SEO Expert
ex-Google Support Engineer
ex-Google Search Quality
Fili Wiese

SearchBrothers.com
Former Google Search Quality for Your SEO

Successful SEO with HTTPS

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