sum portfolio
- 5. S mana collateral core capability brochure 2011 META MORP HOSIS transforming SERUM FOUNDATION LIPSTICK A POWERful PAIR Profound change, breathtaking beauty. Transform skin immediately and over time. Advanced technology combines proven, powerful anti-aging benefits with makeup for skin that restores its youthful radiance and a healthy, flawless glow. Transforming Treatment Lipstick This hard-working, age-defying treatment works under cover to deeply hydrate and dramatically smooth lips. Breakthrough technology restores youthful appearance over time as it provides lustrous, full coverage, extended wear color, comfort and cushion. Fine lines and cracked, dry lips are history. Available in sheer, shimmer, metallic and cream finishes. Radiance Restoring Serum This silky, weightless serum transforms skin and imparts a flawless luminosity. Natural peptides repair surface damage and promote collagen and elastin synthesis, as a natural form of Vitamin C helps inhibit melanin production to increase brightness. Skin is smoother, fresher and glows with a natural radiance. Treatment Foundation spf15 This satiny, moisture and peptide-rich fluid foundation combines makeup and anti-aging skincare for unbelievably smooth skin. Crosslinked hyaluronic acid binds water more effectively to provide optimal moisture. Advanced color correctors and soft focus pearls balance tone and correct unevenness. Macro molecules provide increased volume and suspend foundation over wrinkles and imperfections for a flawless, luminous finish. The result? Noticeably youthful, radiant skin. pg. 2 Kiss lackluster lips goodbye. Lips regain their youthful beauty thanks to this benefit-packed pout transformer. UNDERcover AGENT pg. 3
- 6. S style edit brand launch logo and brand video style smarter.
- 7. S style edit packaging core product lineup
- 8. S style edit collateral product brochure style edit set out to change the concept of haircare as you know it. the result: a streamlined collection of multi-tasking products that provide high-performance styling with continuous, all-day treatment and repair. Some call it all in one, we call it all you need. the world’s leading stylists all share one core belief: hair looks its best when it’s healthy. identifying top client concerns—from smooth and straight to bouncy curls to lustrous volume—we challenged our scientists to develop exceptional styling formulations with transformative repair in all style edit products. every product in the collection is fortified with our break-through damage repair technology to restore health and vitality to hair while you style. style edit. style smarter. style edit’s adaptive products “learn” what your hair needs and how to repair it every time you use them. with continued use, hair is more luminous, stronger and manageable. style edit is the smartest way to get healthier, head-turning style.
- 9. S kevyn aucoin cosmetics logo and packaging rebrand
- 11. S your name cosmetics rebrand spring 2012 brochure NEW! TRANSFORMING LIPSTICK This hardworking, age-defying treatment works deep undercover to hydrate and dramatically smooth lips. Breakthrough technology restores youthful appearance over time as it provides lustrous, extended wear color, comfort and cushion. Fine lines and cracked, dry lips are history. Fragrance-free. In Onyx (BTLS) and Titanium (TTLS) packaging. 8 shades. 3 piece price: $4.60 Radiant Rose 201 Whisper Rose 202 Cherry Red 301 Nude Blush 101 Precious Coral 205 Pink Coral 203 Petal Pink 204 Iced Violet 401 UNDERCOVER AGENT TH RE E AGE-DEFYING TREATMENT LIPSTICK IS SU E FALL 2012 • 800.221.3071 • YOURNAMEPRO.COM • 11 PLUMS FA LL 20 12 BEST OF GIVE ‘EM LIP And lots of it. With this array of our best selling formulas and shades—pinks, reds, plums and neutrals—to indulge every lip whim. Sheer gloss exits stage left this season and seductive, feminine lips step into the spotlight. So, encourage your customers to go bolder and sexier this year and keep them coming back for more. MICRO-BUBBLE LIPSTICK (MB) Continuous-release creamy conditioners keep lips soft and color fresh for hours. Onyx (BMBL) BEST OF PINKS and Titanium (MBTT) packaging. 37 shades. LUXURY MATTE LIPSTICK (LM) Achieve long lasting color and maximum Sc To ene S G tal i Tr tea Th ve l e ‘Em ans ing A rt L for Be a m of ip at uty L io in n in g wear with this modern, stay-true matte lipstick. Onyx (BMLS) and Titanium (TMLS) packaging. 12 shades. LUXURY LIPSTICK (LX) Highly-pigmented luxe formula pampers lips with conditioning vitamins and nourishing shea butter, avocado and jojoba. Onyx (BLUX) and Titanium (LUTT) packaging. 35 shades. LIPSHINE SPF 15 (LS) Sheer color coverage and total lip conditioning in one shine-drenched formula. Onyx (BLS) and Titanium (TLS) packaging. 15 shades. BEST OF REDS BEST OF NEUTRALS
- 12. S your name cosmetics rebrand spring 2011 brochure SPRING 2012 Luminizing Baked Powders Bold, Vivid Gloss A Prime Opportunity Shadow Spectrum ISSUE TWO
- 13. S your name cosmetics rebrand fall 2011 brochure PERFECT SKIN COMES INTO FOCUS It’s the total package. Mineral Photo Touch® Foundation has a new, improved package now at a lower price. A must-have for flawless, photo-ready skin. IN THIS ISSUE WHAT’S NEW AROUND HERE? Perhaps the question should be: What’s not? You’re holding a brand new brochure, featuring brand new products, best sellers and trend reports – all of which will help you select and sell the products that are on your customer’s radar. We know you want to connect your customer with what’s hot, what works and what she loves. It’s that simple. So without further ado: Here’s what’s hot for Fall 2011. NEW! FALL 2011 PALETTE What’s Hot Now? Includes 12 shadows, 10 lipsticks and 2 blushes in a sleek, magnetic case. Quantities limited. Cliff Notes to what’s on your customer’s beauty radar this season. Matte Lips. Polished Complexions. Sultry Eyes. Beautiful Brows. Bold beauty is back, replacing the more demure, dewy looks of years past. Sensual lips, satin skin and sultry shadows are full-on feminine. Rich reds and rosy berries – the colors of the season – are ripe, lush and lustworthy. New! Signature Shadow Trios Trios of trend-setting shades in matte and mineral finishes. Versatile and velvety. New! Slow-Baked Beauty Introducing Baked Finishing Powders —multidimensional powders in matte and satin finishes that impart subtle radiance and polished luminosity. Impeccably Groomed Brows Ladylike, perfectly groomed brows are raising the bar a bit since last season. Brows are bolder, with more of an arch…stray strands aren’t welcome. FA L L 2 0 1 1 • 8 0 0 . 2 2 1 . 3 0 7 1 • YO U R NA M E P R O. C O M • 3 Introducing RED CARPET RED 301 THE MATTELIER COLLECTION HOLLYWOOD 204 GRACE 201 Vintage Sophistication with an Edge. Your customers have seen it on the runway, now they’ll see it on your shelves. Polished skin, poetic eyes, provocative lips—full-on femininity steps into the spotlight this Fall. Mattelier marries vintage beauty with a magnetic, modern woman. She’s cool. She’s captivating. She’s thoughtfully groomed; confident and carefree. NOUVEAU 101 MERLOT 401 FALL 2011 ISSUE ONE AUDREY 102 Matte Lips Polished Complexions Sultry Eyes BEAUTIFUL BROWS W! NE CASABLANCA 302 VINTAGE ROSE 202 LUXURY MATTE LIPSTICK Velvety, modern matte texture with a sensual suede finish. Creamy smooth, long wearing, hydrating formula with stay true color. In eight sultry shades your customers will love. Paraben and fragrance-free. Available in Onyx and Titanium packaging. BMLS/TMLS 3 piece Onyx price: $4.40 Vintage Valise BAG 34 3 piece price: $5.50 Featured above (from left to right): Signature Shadow Trio - Romance, Baked Finishing Powder - Satin Glow, Luxury Matte Lipstick - Grace. FA L L 2 0 1 1 • 8 0 0 . 2 2 1 . 3 0 7 1 • YO U R NA M E P R O. C O M • 5
- 14. S your name cosmetics rebrand skincare catalog OIL DEFENSE Total Control For Combination, Oily & Blemish-Prone Skin Types Oil Defense Skincare’s powerful, purifying products help oily skins regain control without stripping natural hydration and protection. Skin is stimulated and refreshed, pores are decongested and look less evident, complexion is clearer and less troubled. Skin looks refined, matte and smooth. Paraben free. DID YOU KNOW... While oily skin is generally slower to show fine lines, wrinkles and discoloration, it can be subject to frequent breakouts, large pores and a greasy appearance. A daily regimen of appropriate care is critical to keeping problematic skin under control. SKIN OIL DEFENSE CLEANSER Stimulating gel cleanser effectively removes excess oil, makeup and impurities. Softens and soothes, leaving skin feeling fresh and scrupulously clean. | 14 Y O U R NA M E P R O. C O M OIL DEFENSE TONER Invigorating toner sweeps away excess oil and helps decongest clogged pores. Clarifies skin and helps refine the appearance of pores for a smoother, more uniform texture and appearance. | 800.221.3071 VITAMIN Powerful, Natural Brightening For All Skin Types Vitamin C Skincare helps brighten complexion, even tone and firm skin. Vitamin C gently resurfaces and polishes skin, for a healthier looking, more resilient and radiant appearance. A natural antioxidant, Vitamin C helps protect skin against free radical aggressors and premature aging. Paraben free. SKINCARE CATALOG VITAMIN C TONER Ultra-hydrating, brightening toner refreshes, refines and restores radiance. Helps firm and tone skin with natural botanicals and potent antioxidants. VITAMIN C CLEANSER Refreshing gel cleanser brightens skin, as it washes away makeup and impurities. Gently exfoliates and helps dissolve dull surface cells, as it hydrates and nourishes skin. 2012-2013 14 | Y O U R NA M E P R O. C O M | 800.221.3071 c OIL DEFENSE SERUM Concentrated mattifiers instantly create a smooth, shine-free finish on skin and reduce oily breakthrough. Skin looks matte and fresh all day. VITAMIN C PROTECTION BROAD SPECTRUM SPF 15 Light textured, Vitamin C enriched daily moisturizer provides broad spectrum protection against harmful UV rays. Helps brighten and repair skin for a fresher, smoother, more vibrant complexion. OIL DEFENSE PROTECTION BROAD SPECTRUM SPF 15 Light textured, oil-free daily moisturizer provides broad spectrum protection against sun damage and premature aging. Hydrates and smoothes skin. Fragrance free. VITAMIN C EYE TREATMENT Lightens dark circles and brightens the eye area. Soothes, firms and tones tired eyes. Fragrance free. OIL DEFENSE NIGHT TREATMENT Oil-free night treatment helps rebalance oil production and promote cellular turnover to maintain a clear complexion. Fragrance free. VITAMIN C NIGHT CREAM Uniquely textured, concentrated LAscorbic Acid cream helps brighten complexion overnight, as it firms and strength- Y O U R NA M E P R O. C O M | 800.221.3071 | 14 DID YOU KNOW... Skincare has evolved from being all about lines and wrinkles, to a 360º approach that treats multi-dimensional aging issues, with a focus on skin brightening. VITAMIN C PEEL KIT with VITAMIN C PEEL & ACTIVATOR Professional peel system brightens dull skin, encourages collagen production and dramatically resurfaces complexion and texture. Y O U R NA M E P R O. C O M | 800.221.3071 | 14
- 15. S josie maran cosmetics brand identity complete lineup at 2009 launch
- 16. S josie maran cosmetics brand identity holiday promotional product, e-commerce site + launch postcard Luxury with a Conscience
- 17. S rite aid pharmacy private label skincare proposal pure wellness : apple enriched skincare pure we l l ne ss ™ APPLE-ENRICHED SKINCARE pure sk . n . . are . . . . .i . . .c . . . . . . . . . . . . . . . . . . . . . Foaming Cleanser Facial Scrub pure wellness ™ ................................ APPLE-ENRICHED ................................ skin c are Lip Balm sk . nca . . . . . . . . .i . . . . . . . .re . . . . . . . . . . . . . . A P P LE- ENRI CH ED ................................ skin care ................................ APPLE-ENRIC HED ................................ APP LE-ENRI CHED ................................ ... . ... . ........................ wellness ™ ... . ... . ........................ we lln e ss ™ ... . ... . ........................ pure ................................ Eye Cream ................................ A P P L E - E N R I CH E D ................................ pure we llne ss ™ wel l n e ss ™ pure pure wellness ™ s k i n c a re ................................ Day Moisturizer ................................. pure welln ess ™ APPL E - E N R I C H E D ................................ s kincare ............................... Purifying Mask net wt. 1.5 oz .......... . . . . . . . . . . . . . . . . . . . . . . . pure we l l n e ss ™ SPF 15 APPL E - E N R I C H E D net wt. 0.5 oz ................................ APPLE - E NRICHE D ................................ sk . . . . . . . . . . . . . . . . .inca.re . . . . . . . . . . . . . . Face Serum .......... . . . . . . . . . . . . . . . . . . . . . . s kinc a re .......... . . . . . . . . . . . . . . . . . . . . . Night Cream net wt. 1.5 oz net wt. 1.7 oz © Mana Products 2011, all rights reserved. Mana Products retains the right to all ideas, products and visuals presented here. net wt. 1.0 oz net wt. 6.0 oz net wt. 6.0 oz net wt. 0.5 oz
- 18. S stila cosmetics logos + iconic packaging brand identity
- 19. S stila cosmetics stila illustrations brand identity
- 20. S stila cosmetics iconic packaging product packaging
- 21. S stila cosmetics product assortments seasonal collections + training materials
- 22. S victoria’s secret flower pots lip gloss beauty rush brand
- 23. S victoria’s secret teen skincare line pink
- 24. S do good be beautiful product assortment home & body care co-operative t ed ed CLE AN thes. o your THA T’S scen s. Wehr works on a CLEANER all ether you need t ll types of purpos o clean a counter f orm ul a t op an containe cleaner can handle it. loor pl a s nd et- derived cessential oil extracts n z y m le a nin g a g ents w i t h o e s t h a t l i f t d ir t a n d g re a se ut 50 fl. oz. h a rsh c h e mic a 10 fl. oz. l s. ent L IN C un c uns U R F g l a s s & ER A C E C L A EN mirros do good be beautiful nourish your skin. products A good and beautifulproposition , a healthy legacy that can be spread and and communities. er at i o n s supported through gen S OSE RP an e E Cl c e surfaor mop a f The unique O A DS RA R FO ATE LD W IN CO WELL lothes. WORKS our c oy kind t for a U RP O S TRATE KINDclea A LL P 24 L n CO N CEN L E O S W TERF r WA you ELL COLD toWORKS W thatyour W ORK A LL P U ID L A U Y N DR RA L IQ U c LEAN THAT’S IN lot ’s k cold w hes ind clo t ater . Our compelling brand promise is that all get s trakf but mo st impo ree sh in , rtantl y The un iqu e wit h plan stainle ss the fin gers a nd t-deriv ed clea ning a ge steel and othGLASS er su r f a c e s nts. saf e on o cont cleainlinextractasins essential g ag plant de e form ula that l ift dirt an d faces p ressed u p again st them! ents and - rived ithout ha enzymes rsh chemica l grease w 10 fl. oz. s. ; BODY WASH unscented 8 oz.
- 25. S black opal cosmetics brand identity core line redesign, skincare redesign and brand imagery
- 26. S black opal cosmetics web 2009-2013 website design
- 27. S black opal cosmetics collateral 2012 adversiting
- 28. S black opal cosmetics collateral 2011 adversiting
- 29. S black opal cosmetics creative direction 2011-2013 photoshoots
- 30. S bath & body works skincare presentation of skincare product assortment
- 31. S bath & body works pop lip glosses lips
- 32. S logos BOUND BYBEAUTY for mom, b aby and child
- 33. S logos
- 34. S susie mendive creative director Partial Client List Mana Products Kevyn Aucoin Cosmetics Black Opal Cosmetics The Mini Social Moroccanoil Josie Maran Cosmetics Clarks Botanicals Shoe4Africa YourNAME Cosmetics Grand Central Entertainment Damone Roberts Stephanie Johnson Hollywood Intuition New Amsterdam Early Childhood Center Cuba Cuba Cafe & Bar Marie Hughes Gallery Stila Cosmetics For more information please contact: Susie Mendive T: 917.661.0177 C: 917.407.8200 150 Nassau Street suite 10A New York, NY 10038 www.sum-design.com susiemendive@earthlink.net