summative E&E
- 1. AUDIO JACK: MARKETING STRATEGY Audio jack promotions Jackie Salinas – Post Production Antonio Cole – Animation Kelly Allum – Post Production Jasmine Castrioty - Animation Dolly Grey - Scriptwriting Tara Costello – Digital Film Chris Peirce – Web Media Ruth Matos – Digital Film Jermaine Rennalls – Web Media Tom Ladds – Music Production SUMMATIVE ASSESSSMENT
- 2. To encourage people to OUR FOLLOW their dreams and MISSION make them reality
- 3. RESEARCH Analysis of: USER PROFILES •Audio Jack •YouTube/Vimeo •Forums •Previous advertisement campaigns •Tumbler (Blogs) •Marketing Strategies
- 4. RESEARCH Our campaign video will be broadcasted via: •Television •Radio YouTube •Billboards •Newspapers •Internet oYouTube Facebook oFacebook oTwitter oVimeo Twitter Vimeo
- 5. KEY INSIGHTS World of the orange/new music • 18,000 Subscribers • Music Channel
- 6. Campaign video idea Stage 1: Big Brother webcam auditions - someone singing on webcam, the curtains in another room to record the girl in front of a stage - The female in mid-shot struggling - she is handed a microphone, she does not know what to do. ‘DING’ typography girls work your magic with… “Need a Solution?" Stage 2: Voice over “We have a better option available, feel totally at ease in the comfort of your own home, all you have to do is record yourself singing, the provided song and upload it through your computer to our online competition via the Audio Jack website and we will see if you got what it takes to be the next BIG THING” Stage 3: Visual of the laptop Stage 4: Visual of the video being uploaded to the site, just an example to give them a guide to help us at the end we will say in association with audio jack, brand logo to finish the production off. D u r a t i o n : 30 seconds
- 7. storyboard
- 8. CAMPAIGN ADVERT VIDEO QuickTimeª and a H.264 decompressor are needed to see this picture.
- 9. Youtube 111 views so far Shared On Facebook Would like to be shared through twitter as well 9
- 11. Marketing techniques Promotional adverts - ‘like’ button on advertisements they get a chance of winning a vocal book/CD/DVD QR codes –lead you to the AudioJack website for offers, discounts on lessons and subscription Social Networking sites – upload and make viral; all posters and campaign advert amongst peers Offer free merchandise with logo – t-shirts, concert tickets, stationery Always be up to date with our competitors Persuade and encourage visiting customers to register Place our website address, on every possible internal piece of paper or communication device DON’T SPAM – be professional when commenting on other blog posts
- 12. Promotional strategy P R O M O TI C O S T S /P R I C C O N S TR A I ON IN G N TS Distribution of flyers Time – someone to design the Time flyers and distribute - Cheap to make QR Codes Time – someone to make the code None – FREE to use Social Network Sites Time – someone to manage the Has to be done social site – FREE to use through AudioJack TV Adverts £50,000 to £100,000 for a prime Budget time, 30 second ad
- 13. Results OF CAMPAIGN… • Twitter Account Created – 9th May 2012 – 7 followers - terminated due to constraints • Online music channel: World of the Orange/New Music Contacted: 18th May 2012 - awaiting feedback • Promotional campaign advertised on MTV 20th May 2012 - awaiting feedback
- 14. WHAT WE HAVE LEARNT? Marketing Strategies Costs Production Time Distribution Manufacturing Measuring impact
- 15. summary Campaign Idea produced Distributed on social networking sites Placed on YouTube