Sun Microsystems: Why WE (crowds) are smarter than ME (experts)
Download as PPT, PDF0 likes378 views
Barry Libert gave a keynote speech at Mzinga Sun Worldwide User Conference in February 2008 about the power of collective intelligence, or "WE". He highlighted statistics showing the rise of user-generated content and collaboration online. He argued that leaders are increasingly turning to collaborative "WE" approaches for customer support, research, product development, and education. He provided examples of companies that harness collective intelligence and outlined five rules for companies to successfully leverage the power of "WE".
![Thank WE! Barry Libert, Co-CEO [email_address]](https://image.slidesharecdn.com/sunppt-100915212414-phpapp01/85/Sun-Microsystems-Why-WE-crowds-are-smarter-than-ME-experts-43-320.jpg)
Sun Microsystems: Why WE (crowds) are smarter than ME (experts)
- 1. Barry Libert Co-CEO, Mzinga Sun Worldwide User Conference February, 2008
- 2. Our Me Past
- 3. Lesson: WE Works!
- 4. We are… Finding Our Voice Customers Students Employees Researchers
- 5. Let’s See…
- 6. 36% of American adults use Wikipedia Q: Anybody use Encyclopedia Britannica?
- 7. There are over 112 million blogs…
- 8. … more Podcasters than radio stations…
- 9. … over 250 million pieces of tagged social media…
- 10. … and 65 Million Facebook Users Do you have an account?
- 11. Experts agree, WE is Cool! ‘ Community development is the single most critical factor in enterprise success’ ‘ Enterprise Social software will be the biggest new workplace technology’
- 12. Leaders are turning to WE for… Customer Support Leading Research Product Development Glogal Education
- 13. Did you know, WE… Develop New Products ?
- 14. Dell Idea Storm
- 15. We Develop New Features
- 16. Did you know, WE… Bring Good Things To Life?
- 17. GE Healthcare
- 18. We Power Change
- 19. Did you know, We… Market Products?
- 20. American Idol
- 21. We Promote Your Best
- 22. Did you know, WE… Finance Your Needs Education Cars Boats Renovations
- 23. Prosper.com
- 24. We ‘Show You The Money’
- 25. Did you know, WE… …Educate You
- 27. We Provide On-Going Peer Education
- 28. Did you know, WE… …Do Proprietary Research
- 29. Innocentive
- 30. We Solve the Greatest Challenges
- 31. Did You Know, WE… Write Ground-Breaking Books! 5100 Contributors 100 Bloggers 750 Discussions 50 Podcasts
- 32. Become an Author Today! Join : WeAreSmarter.org
- 33. The Conclusion: Leaders Are WE Companies
- 35. 5 Rules for Your… We Success
- 36. #1. Find A We Process Marketing Research Product Education
- 37. #2. Locate a We Crowd Teachers Students Researchers Partners
- 38. #3. Provide We Tools and Support Web 2.0 tools Content Support Moderation
- 39. #4. Accept We Wisdom
- 40. #5. Measure We Results Active Users Product Ideas New Courses Number of Leads
- 41. Final Story: My Wife Was Right!
- 42. Our We Future
- 43. Thank WE! Barry Libert, Co-CEO [email_address]
- 44. Questions?