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Tim Jennings has 19 years of experience in the automotive industry and pioneered the use of video for car sales. The document discusses the importance of having an online presence and controlling search engine results related to a business. It provides examples of how to optimize titles, descriptions and tags for videos, images and other digital content. Maintaining a positive online reputation through monitoring reviews and responding to customer feedback is also emphasized.
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- 1. 1 1 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Who is Tim Jennings? • 19 years in the automotive industry • Started advertizing digitally in 1999 • It turned into my hobby • Lead management for 14 years at a Buick store. • Passionate about the Automotive industry and working with Social Media • Pioneered the use of video in selling cars
- 2. 2 2 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Show of hands, Who is self-employed?
- 3. 3 3 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Time
- 4. 4 4 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Time •If you fail to use the day's deposits, the loss is yours. •There is no going back. •There is no drawing against the "tomorrow."
- 5. 5 5 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Google Page One Management G.P.O.M. In today's changing world of Digital Advertizing is it enough to be #1 position on Google for your brand’s name?
- 6. 6 6 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management You need to
- 7. 7 7 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Your competitors are steeling from you!
- 8. 8 8 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Study Case Google Search “Anderson Toyota Rockford” Dealer Web Site #1 Google Maps #2 Correct? Current? Is it selling? Reviews, what are people saying? Dealer Inventory #3 OEM Site: has competitor advertizing ConsumerAffairs.Com #4 Negative Review YellowPages.Com #5 has competitor advertizing Yelp review Site #6 Has competitor advertizing, Merchant Circle #7 2 clicks away from being lost Autotrader #8 2 clicks away from being lost CarDealer.Com #9 advertizing off of dealer name BizFind.Com #10 advertizing off of dealer name
- 9. 9 9 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Lets review How much pain are we in? 2 of 11 sites are in dealership control 6 of 11 sites 1 click away from losing the customer 3 of 11 sites are siphoning leads from the dealer
- 10. 10 10 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Dealer Web Site #1 Google Maps #2 Dealer Inventory Page #3 Dealer WordPress Blog Site #4 Article from WordPress Site #5 Same WordPress Site Networked on Facebook Merchant Circle Free Mico Web Site #6 Facebook Fan Page #7 TopCarReview.org Hostel Web Site #8 Dealer YouTube Channel #9 Dealer Flickr Account #10 Dealer Yelp Account #11
- 11. 11 11 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management •We are in the age of “Mass Media” that requires your “Mass Participation” Where is your brand?
- 12. 12 12 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management •How do we eliminate our competition and attackers?
- 13. 13 13 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management • We don’t • We control Google Page One with assets we own and control. • We tell Google what we want them to know
- 14. 14 14 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management The Secret Is Unlocked •The SEO Universal Key
- 15. 15 15 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management The Secret Is Unlocked •Anytime you are going to save something to the internet. Give it thought AND fill in all blanks!!!
- 16. 16 16 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management • Its all about naming, describing and tagging. Pictures Videos and Digital Properties. • Keeping Google and the consumer’s search terms in mind. The Secret Is Unlocked
- 17. 17 17 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management The Secret Is Unlocked
- 18. 18 18 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management “Match” the name of the raw files and titles to the Customers Google Shopping Vocabulary. Good descriptions with back links gets you Found. DO NOT SHORT CUT DISCRIPTIONS! ‘Trying to sell a 2011 Buick Lacrosse? Name the Video or picture with city and state in the title. Describe it with a story of who you are what you do and where you do it. “Tag it” with relevant words of the product and the selling area you are targeting 2011 Buick Lacrosse In DeKalb Il Near Rockford Illinois 61068 The Secret Is Unlocked
- 19. 19 19 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management YouTube/Video’s has the highest ROI • Its so easy it’s Childs play! • let’s see:
- 20. 20 20 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Let the customers sell for us!
- 21. 21 21 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Video Content Where Are… Consumers Watching? Wherever… You Give Opportunity! Our Websites Not so much YouTube!
- 22. 22 22 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Video Walk Arounds Are Branding Simple As Cut and Paste 1 Channel to Host Cars, 1 Channel to Host Testimonies. FaceBook Widget Another Way to Brand Yourself Fill in the Pictures To Tell a Story
- 23. 23 23 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Maximize What You Do Maximize How You Do It 2 Types of Viewers Watching Search Engines Your Customers In That Order
- 24. 24 24 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Presenting Your Product Presenting Yourself VSEO/SEO Content Messaging Entertainment Hold Your Audience Blog Messages Email Inserts Newsletter Inserts Converting to a lead
- 25. 25 25 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management What can you manipulate? The top information box will hyperlink, others won’t. How can you drive people back to your web site? If its not full people will not stay! Use Trial and Error.
- 26. 26 26 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Prehistoric Social Media Social Media is NOT new
- 27. 27 27 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management
- 28. 28 28 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Social Media Revolution
- 29. 29 29 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Social Media Revolution What did you find in the video that was interesting?
- 30. 30 30 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Social Media & Reputation Management
- 31. 31 31 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management DealershipDealership CommunityCommunity SocialSocial NetworkNetwork DealershipDealership CommunityCommunity SocialSocial NetworkNetwork The Social Community - The Hub Works For You!The Social Community - The Hub Works For You!
- 32. 32 32 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Bill Walsh Auto Group URL Secured! Media & Reputation Mgmt Portal
- 33. 33 33 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Reputation Management
- 34. 34 34 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Negative Alert Monitoring
- 35. 35 35 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management
- 36. 36 36 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management Social Media and Reputation Management
- 37. 37 37 Google Page One Management – Social Marketing & Reputation ManagementGoogle Page One Management – Social Marketing & Reputation Management ADP-BZ Results SM/RM Specialist tim_jennings@adp.com 815-761-7618 Tim Jennings