Supplemental Hell - How to Fix "New" Indexing Issues
1 like4,517 views
The document discusses indexing issues related to website content and emphasizes the importance of high-quality content for better rankings. It addresses potential causes for problems like under-indexing and over-indexing, including low-quality content and insufficient internal linking, and offers solutions for each diagnosis. Additionally, the Panda update is mentioned, highlighting its role in assessing website quality to improve overall search engine optimization.
![DIAGNOSIS 3: Low-Quality Content You can’t polish a [noun]](https://image.slidesharecdn.com/rhea-drysdale-seomoz-2011-110512184459-phpapp01/85/Supplemental-Hell-How-to-Fix-New-Indexing-Issues-18-320.jpg)
![THANK YOU [email_address] @Rhea | @ outspokenmedia http://outspokenmedia.com/blog/](https://image.slidesharecdn.com/rhea-drysdale-seomoz-2011-110512184459-phpapp01/85/Supplemental-Hell-How-to-Fix-New-Indexing-Issues-32-320.jpg)
Supplemental Hell - How to Fix "New" Indexing Issues
- 1. SUPPLEMENTAL HELL How to Fix “New” Indexing Issues e: rhea@outspokenmedia.com p: (904) 742-6477 t: @outspokenmedia | @Rhea #moznyc
- 2. CONTENT IS KING! But not all content is created equal… Gets crawled equally… Or gets indexed equally.
- 3. “… low-quality content on some parts of a website can impact the whole site’s rankings , and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.” - Amit Singhal, 5/6/11
- 4. The Panda Update makes it easier to assess website quality. Amit Singhal on the Panda Update: http://bit.ly/amit-on-panda Content -- for me to poop on!
- 5. Panda Factors Trust Authority Factual Shareable Media citations Length Complaints
- 6. What are Google’s Supplemental Results? http://bit.ly/aaron-on-supplemental
- 8. high-quality content low-quality low-quality low-quality low-quality low-quality Main Index Supplemental Index
- 9. high-quality content low-quality low-quality low-quality low-quality low-quality low-quality Main Index Supplemental Index
- 10. Goldilocks & the 3 Indexing Situations Just right Under Indexed Over Indexed Harmony Missing potential opportunities You’re your own worst enemy
- 11. How do you know?
- 12. Symptom: Under Indexed Possible diagnosis: Content isn’t crawlable Insufficient linking Low-quality content Not considered canonical
- 13. DIAGNOSIS 1: Content Not Crawlable
- 15. Solution John Andrews on AJAX: http://www.johnon.com/270/seo-for-ajax.html AJAX interface added to homepage Realized image compression slowing things down w/40 images -reduced to 10 WebMonkey on Hash Bangs are Evil: http://bit.ly/hash-bangs-devil
- 16. DIAGNOSIS 2: Insufficient Internal Linking home search click through 200+ paginated results 20 top results profiles
- 17. categories profiles tags home Footer: dynamic tag dynamic tag dynamic tag Footer: static tag #1 static tag #2 static tag #3 Solution
- 18. DIAGNOSIS 3: Low-Quality Content You can’t polish a [noun]
- 19. Solution
- 20. DIAGNOSIS 4: Out-Ranked for OWN Content
- 21. 1) Cross Domain Rel=“Canonical” SEOmoz’s Whiteboard Friday, 5/5/11: http://bit.ly/rand-on-canonical
- 22. 2) Snippets (“continue reading”)
- 23. 3) Attribution with link to the original I’d rather have the post title as anchor text!
- 24. 4) Optimize the cr*p out of it
- 25. 5) Check your panda factors
- 26. Symptom: Over Indexed Possible diagnosis: Duplicate content Not controlling the bots
- 27. DIAGNOSIS 1: Duplicate Content Content Management Systems
- 29. DIAGNOSIS 2: Not Controlling the Bots
- 30. Start small, start now.
- 31. SEO & OODA Loops SEOmoz’s Whiteboard Friday, 4/14/11: http://bit.ly/tom-on-gtd
- 32. THANK YOU [email_address] @Rhea | @ outspokenmedia http://outspokenmedia.com/blog/