Survey analysis
- 1. Jamie Hamer
- 2. From looking at these results, the majority of my audience who answered the questionnaire were males and this is suggesting that the sci-fi genre is more appealable to the male audience than the female audience. The primary audience is the older generation which would age from around 35- 55 as they are would have seen the old Star Wars films and may have really enjoyed them and therefore Lucas film will be targeting them again to retain that audience. The secondary audience would be aged from 5-25 and would be the ones being targeted in the new films.
- 3. From these results it shows that Rey and Finn were mainly the predominant characters that people liked in the film. Most likely this being because young female fans look unto Rey and admire her and want to be like her. Also young male fans can look up to Finn and want to be like him. According to blumer and katz, the use of personal relationships has been used here and it means that they can look up to these people and see themselves in their shoes and gives them a role model to aspire to just like Rey and Finn.The third favourite character Kylo Ren was most likely very popular also because of the power he posses and how similar he is to DarthVader and he was much like by old StarWars fans.
- 4. From these results it shows that roughly around 62% of people would purchase merchandise which is just over half which shows how people are more than willing to spend more than just the standard box office ticket price on the film. However, even though people are willing to purchase merchandise around 40% of them wouldn’t spend more than £5 and also 38% of them would only spend £6-£50 on merchandise which is good for Lucas film as it means that they can still male additional revenue but it is not massive amount of money. However, there will be a small majority of people who will be willing to spend lots of money on Star Wars products as they love the film so much.
- 5. From these results it shows how the majority of people would not go to a star wars event which suggests that there isn’t that many super fans out there and that they wouldn’t go to these events and this is backed up by my previous question on how much money people would spend on merchandise and it isn’t significant amounts and this links in with why not that many people are willing to go to the events are they are very expensive to attend.