The survey responses showed that images are very important in promotional materials. When looking at album covers and posters, the majority preferred ones that featured a clear image of the artist rather than abstract images. Only a small number felt that design elements like color and font were as significant as the central image. While promotional posters are still common physically, respondents noted they are increasingly seen online and in media. Overall, the responses indicate audiences expect to see a representative photo of the artist to easily identify them without reading text, so following this convention is important for success.