The document discusses the results of a survey about magazine preferences. It summarizes that while many people preferred a pop style magazine, the target audience was younger and would prefer rock. The creator still plans to make a rock magazine because they believe the audience will like something different. The survey also showed exclusives are important to grab attention. Respondents preferred meeting artists over autographs. Preferences were shown for how to receive news and buying the magazine in stores. The audience preferred established over breakthrough artists and a monthly rather than weekly schedule.