The survey results showed that the target audience for the magazine is primarily female aged 16-20 who are interested in music. Pop and alternative music were the most popular genres. Most respondents do not frequently buy magazines so the magazine should provide a month's worth of content. Respondents were attracted to clear artist photos on the cover, featured artists, and fitting colors and titles. The most popular existing magazines were NME and Billboard. Respondents expressed interest in free gifts with the magazine.