Web analytics Survey-Study The Netherlands 2014
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The document summarizes the results of a survey study conducted in August 2014 on the state of web analytics in the Netherlands. The study had 100 participants and found that conversion optimization was the top purpose of web analytics. Google Analytics was still the most used tool, and participants preferred paid analytics solutions. The user group was very experienced and analytics should not be a dedicated unit.
Web analytics Survey-Study The Netherlands 2014
- 1. Web analyticsSurvey-Study2014THE STATUS OF WEB ANALYTICS IN The Netherlands PublishedSeptember 2014 byWebtrekk.com
- 2. SURVEY METHODOLOGY •CONDUCTED IN AUGUST 2014 •Online usingsurveymonkeys.com •SURVEY EXECUTED AND SUPERVISED BY •OnlineOptimizers.eu& Webanalisten.nl •PARTICIPANTS RECRUITED VIA •Email, Twitter, Facebook, Meetup,Webanalisten.nl •TOTAL SAMPLE SIZE WAS n=100 Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 3. GOALS GOALS OF THIS SURVEY-STUDY WERE TO CREATE AN OVERVIEW OF WEB ANALYTICS IN THE NETHERLANDS AND FUTURE TRENDS WITHIN THIS SECTOR AS WELL AS PUBLISH CURRENT STANDING OF WEB ANALYTICS IN AN ORGANIZATION. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 4. KEY TAKEAWAYS VERY EXPERIENCED USERGROUP CONVERSION OPTIMIZATION THE NUMBER 1 PURPOSE OF WEB ANALYTICS USAGE GOOGLE ANALYTICS STILL THE MOST USED TOOL PREFERENCE FOR USING A PAID SOLUTION IN THE FUTURE ANALYTICS SHOULD NOT BE A DEDICATED UNIT Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 5. Profile of survey participants Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 6. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
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- 9. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 10. Profile of survey participants´companies Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 11. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
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- 14. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 15. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 16. Importanceof web analytics Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
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- 19. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 20. Web analyticstool usage Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
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- 26. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 27. Satisfactionandreliability Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 28. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
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- 30. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 31. Presencevs. future Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 32. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 33. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 34. ACKNOWLEDGEMENT Thanksto allparticipantsthathave been spendingtheirtime andknowledgeto share the currentstatus of theirweb analyticsefforts. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
- 35. This report is licensed under creative commons attribution noncommercial license - The reader is free to share or copy or distribute or transmit the work under following restrictions: - You are welcome to quote any part of this report attributing any quoted information to „Webtrekk, www.webtrekk.com“ - You may not use this work for commercial purposes - You may not alter or transform or build upon this work. Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH STUDY QUOTE
- 36. CONTACT FRED PELLENAARS COUNTRY MANAGER BENELUX | FRED.PELLENAARS@WEBTREKK.COM WWW.WEBTREKK.COM Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH