sushant agri.pptx ppt ppt ppt ppt ppt ppt
- 1. Subject : 410 - Rural & Agriculture Marketing Submitted To : Prof. Ashwini Mam Submitted by :- Sushant Jadhav MBA 2nd Year Roll no. : 2224036 Presentation on Rural & Agriculture Marketing Concepts ZIBACAR-A CIE-1
- 2. 1. Problem of Fake Brands Fake Brands are identified under two broad categories, namely: Counterfeit Products: These are fake products that bear identical name of product / packaging / graphics / colour scheme and even same name and address as the genuine manufacturer. They look exactly like real products other than the legal owner of the real products & trademarks. Pass-Off Products: Such products have a similar sounding name or have a similar spelling with similar looking packaging and design. These products are meant to mislead the consumers who are illiterate or in a hurry to purchase goods. Rural markets suffer from the problems of low penetration and poor availability of branded products. Hence, although there exists a huge demand for branded products, there are no distribution channels to make the product reach the customer. This has led to the growth of fake brands. Ponds has been replaced by Bond’s Talc Fair & Lovely by Fair & Lonely Lifebuoy by Likebuoy/ Lifeboy
- 3. 2. Challenges of distribution in Rural markets Poor Road Connectivity Low density of shops per village Poor storage system Low investment capacity of rural retailers Poor display of products Inadequate banking and credit facilities Lack of adequate transport facilities Large distances between villages
- 4. 3.Rythu Bazars (Farmers' Markets) The Rythu Bazars were established in the year 1999. The concept of Rythu Bazar was developed to facilitate direct marketing between consumers and farmers. Rythu Bazars are planned for direct interface between the farmers and the consumers eliminating middlemen. Rythu Bazars will operate outside the purview of Markets Act 1966. Rythu Bazars are located on Government land convenient to both the farmers and consumers. Across the state 107 Rythu Bazars are functioning in Andhra Pradesh. Besides above 14 mobile Rythu Bazars and two outlets in twin cities are working. Rythu Bazars are exempted from payment of market fees, service charges on the farmers and users respectively. 7 more Rythu bazars are also working Prices of the vegetable are fixed through a committee of farmers and the departmental officer. The prices of vegetable of Rythu Bazars are generally 25% above the wholesale prices and 25% less than the local retail price, thus reducing the gap between farm gate prices and retail price.
- 5. 4. Project Shakti Project Shakti is an initiative to financially empower rural women and create livelihood opportunities for them. Through this project, the Company endeavours to enhance livelihoods of rural women. Around 70% of Shakti Ammas are working in low Human Development Index (HDI < 0.51) districts. The company contact and appoint rural women as Shakti Entrepreneurs (SE), commonly referred as 'Shakti Ammas’. SE are educated and trained by the rural promoter about the Company products and their utility in day to day life in maintaining health and hygiene. After being trained about the products she receives stocks from company rural distributor at a discount below the price at which the products are sold in the normal course. The Shakti Entrepreneur then sells these goods both directly to consumers (through home to home selling) and to retailers in the village. The Company has trained thousands of Shakti Ammas across the villages in a bid to develop an entrepreneurial mindset and make them financially independent and more empowered. A typical Shakti Amma earns around Rs. 1000/- per month through selling our products. A Shakti Amma in her village gains a social stature as she is associated with the reputed company in addition to being financially empowered.
- 6. 5.Apni Mandi are organized by the Punjab Mandi Board through Market Committees. The farmers sell their farm fresh fruits & vegetables grown by them at their fields directly to consumers at reasonable rates. There is no involvement of middleman. APNI MANDIS scheme provides direct contact between the producers and the consumers. The profit which was previously consumed by the middleman now is shared by the producers and the consumers 2.OBJECTIVE OF THE SCHEME i)Better Marketing of agricultural produce especially fruit and vegetables; ii)To diversify agricultural production towards Fruits/Vegetables and to improve the profitability of these crops to the producers; iii)To ensure the availability of farm fresh produce at reasonable rates to the consumers and discipline margins of profit in the market; iv)To remove social inhibition among the farmers for retail sale of their produce them selves; v)To ensure direct contact between the producer and consumer; vi)To help self employment to the producers and to help in rural development and economic growth; vii)To promote national integration by inviting the farmers of other States to sell the produce grown by them at their fields direct to consumers in APNI MANDIS. 3.CONTROL OF THE SCHEME The scheme is to be operated by the Secretaries, Market Committees concerned as per instructions of the Secretary, Punjab Mandi Board. At Board’s level the working of the scheme to be supervised by the secretary(Apni Mandi) under the supervision of General Manager (Project).
- 7. 6. electronic auctions (e-bay) An Electronic Auction (e-auction) is a procurement auction performed electronically. The most common type of e-auction is a “reverse auction). In the correct application, it can be a very effective procurement tool for both organisations and suppliers, in that the buying organisation will benefit from significant price reduction, while the supplier benefits because an e-auction is, effectively, a very open and transparent competition. An electronic auction is a transaction between sellers (the auctioneers) and bidders (suppliers in the business-to-business scenarios) in an electronic marketplace. It can occur business-to-business, business-to-consumer, or consumer-to-consumer, and allows suppliers to bid online against each other for contracts against a published specification. eBay is an Internet auction platform whose transactions and communication are handled completely electronically. This means that in almost all auctions the bids of other bidders are visible and the price increases. The main difference to the real auction is the time period, which is freely determinable on eBay (Roth & Ockenfels, n.d., S. 3). Real auctions end as soon as no further bids are placed. On the Internet every auction has a fixed end time. No matter how many bids have been received, the hammer falls at that time (Roth & Ockenfels, n.d., S. 3
- 8. 7.AGMARKNET Agmarknet portal is a govt. of India portal on agricultural marketing backed by a wide area information network connecting agricultural markets, State Marketing boards/Directorates and also providing linkages to the websites of the important National and International Organisations The Portal provides both static and dynamic information relating to agricultural marketing in India . The static information is about infrastructure- related (Storage, warehousing, Cold Storage, grading and packing facilities), Market – related (market fee/ charges, weighment, handling, market functionaries, development programmes, market laws, composition of market Committees, income and expenditure, etc) and Promotion-related information (Standards, Grades, Labelling, Sanitary and Phyto-Sanitary requirements, Pledge Financing, Marketing Credit and new opportunities available, etc.). The dynamic part comprise Price-related information comprising maximum, minimum and model prices of varieties, total arrivals and dispatches with destination. The portal provides information on commodity profiles, reports of important research studies, CODEX Standards of agricultural commodities, markets profile, etc. E-mail addresses of the agencies involved in agricultural marketing sector are progressively being published for public access for facilitating direct interaction. The main users of Agmarknet website are Farmers , Traders, Research Institutes, Exporters, Commodity Boards/Various Government Departments, ECO-STAT. The linkages are also provided to Kisan, Krishi World, Indian Agro-net, Agriwatch, Indian Dairy Industry, Agro-India, Forwards Markets Commission, National Multi Exchange of India Limited and NCDEX through the portal to form a close user-group
- 9. 8. e-Chaupals e-Choupal is an initiative of ITC Limited, a unique web-based page, to link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns. e-Choupal tackles the challenges posed by Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of intermediaries. The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information e-Choupal is an initiative of ITC Limited, a unique web-based page, to link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns. e-Choupal tackles the challenges posed by Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of intermediaries. The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information
- 10. 9.Agrimarket The Agri Market mobile application has been developed with an aim to keep farmers abreast with the crop prices and discourage them to carry-out distress sale. Farmers can get information related to prices of crops in markets within 50km of their device location using the Agri Market Mobile App. This app automatically captures the location of the farmers using mobile GPS and fetches the market prices of crops which fall within the range of 50km. The prices of Agri commodities are sourced from the Agmarknet portal. Currently, the apps is available in English and Hindi languages.
- 11. 10.e-NAM National Agriculture Market or eNAM (where e is to be construed as electronic or digital) is an online trading platform for agricultural commodities in India. The market facilitates farmers, traders and buyers with online trading in commodities The market helps in better price discovery and providing facilities for smooth marketing of produce. The market transactions stood at ₹36,200 crore (equivalent to ₹410 billion or US$5.2 billion in 2020) by January 2018, mostly intra-market. Over 90 commodities including staple food grains, vegetables and fruits are currently listed in its list of commodities available for trade. The eNAM markets are proving popular as the crops are weighed immediately and the stock is lifted on the same day and the payments are cleared online. In February 2018, some attractive features like MIS dashboard, BHIM and other mobile payments, enhanced features on the mobile app such as gate entry and payment through mobile phones and farmers database is helping adoption even more. The present trading is done mostly for intra-market, but in phases, it will be rolled out to trade in inter-market, inter-state, creating a unified national market for agricultural commodities.
- 12. 11.m-Krishi Although 70% of India’s population depends directly or indirectly on agriculture for livelihood, India’s farmers are mostly unaware of advances in agricultural technology. This is where mKRISHI, a mobile application developed by the Tata Trusts with the help of Tata Consultancy Services (TCS), comes in. Aiding the last-mile technology transfer to the farmers, mKRISHI provides the latest agricultural university-recommended practices, pest alerts and weather updates directly to a farmer’s mobile handset via SMS, calls and IVR. A toll-free number has been set up in order to allow farmers to send in their queries as needed. The entire system is backed by existing field staff in project areas, and agri-experts / consultants who act as quality checks for the information that's being sent out. Currently, more than 400,000 farmers across Punjab, Tamil Nadu, Gujarat and Maharashtra have signed onto the mKRISHI platform. Crop information for cotton, groundnut, onions, basmati rice, wheat, red gram and soya is being disseminated through messages and voice recordings. The Trusts now focus on running small-scale agri-businesses on the mKRISHI platform. Further enhancements are being made to the mKRISHI app with the help of TCS in order to replicate an e-commerce platform; the intent is to drive four agri-businesses on this platform. A producer company model to focus on service delivery is being explored.
- 13. 12.Domestic and Export market Intelligence Cell (DEMIC) The Domestic and Export Market Intelligence Cell (DEMIC) was established in November 2004 at Centre for Agricultural and Rural Development Studies (CARDS) in Tamil Nadu Agricultural University, Coimbatore with the financial assistance from Tamil Nadu State Agricultural Marketing Board, and Department Agricultural Marketing and Agri Business. To disseminate timely, comprehensive, current and future price information on agricultural commodities for better decision-making by farming community, traders, firms, researchers and policy makers. Objective of DEMIC Domestic and Export Market Intelligence Cell (DEMIC) 1. To forecast the supply and demand of important agricultural commodities in Tamil Nadu 2. To forecast future prices of major agricultural commodities 3. To study the state and national market situation related to important commodities 4. To disseminate the market and price information to the farmers for planning, production and holding stocks, and then sell at higher prices and 5. To suggest policy measures to the Government of Tamil Nadu Objectives
- 14. 13.ICT initiatives of NGOs. ICT means information and communication. It provides more accessibility regardless of location, socioeconomic status, or experience level. It helps ensure equitable access to critical products such as cellular telephones, televisions, personal computers, and radios. Many NGOs also use ICTs to provide internet network hardware, educational software, and satellite systems. ICT4D provides an NGO's primary audience with access to higher-quality learning resources. Users can customize their educational goals and track more successful career paths through enhanced communications and technology tools.
- 15. 14. Role of social media in agricultural marketing A 2015 study by Meredith Agri media and a 2016 Farm Futures survey found that Facebook is the most popular social media platform used by farmers, followed by YouTube, Twitter, LinkedIn, Pinterest and Instagram. With mobile phones in pockets of 4 out of every 10 rural people, the farmers are no more dependent on computer technology. Social networking and knowledge sharing on online platforms have opened up new avenues of opportunity for farmers while providing them tech-based solutions. Social media is also used to lend emotional support to farmers under stress. Farmers continuously need information about pests, seeds, methodologies, weather, machinery and etc and hence, social media platforms are one stop solution for them. To know natural activation techniques of soil and the importance of weather. These platforms are self-help support systems that help us help each other.
- 16. Thankyou