Suvey analysis
- 1. Survey analysis When conductinginformation aboutmy musicmagazine, I needed to asksome people aboutkeyinformation to what to putin to my magazine. This is becausebefore making my magazine I had to know some knowledge aboutpotentialcustomer’swants and needs. I conductedthis researchusing“SurveyMonkey”where I asked10 questions,these10 questionsinclude: How old are you? How muchare you willing to pay for a magazine? How oftendo you likea magazine to be released? What do youlike to seein a magazine? What typeof musicdo you listento? What capturesyou attentionwhen buyinga magazine? Doesthe name of the magazine effectif you buy it or not? What magazine are you mostlikely to read?
- 2. Question1 Ichose to askthis questionas I wanted to find out an age in which I wanted to aim my magazine at. From questionone I was able to gain theknowledge that, the age in which I would most targetmy magazine at is 16-25,this is becausefrom the evidencegiven it is clearthat this age range would read a music magazine themost. This thengives me a clear indication on what I shouldbe tryingto includewithin the magazine.
- 3. Question 2 From askingthis questionI was able to find out,how much peoplewere potentiallywilling to pay for a magazine. From asking12 peopletheanswers that themajority went with was £2.00-£2.99,thereforewhen creatingmy magazine I need to make sureI include everythingthat is necessaryand this will then help with coming up for a price of my overall magazine. This is becauseI need to ensurethat my magazine is affordable for my potentialtargetaudience.
- 4. Question 3 Fromaskingthis questionit enabled me to find outhow often peoplelike a magazine to be released,from analysing my resultsit is clearthat most people likea magazine to be releasedoncea week. This also gives me an indication in what people would want in a magazine becausesomeone who wants a magazine once a week gives a clear indication that they likeup to date stories/music information.
- 5. Question4 Fromaskingthis questionI gained theknowledge that55%of thosewho answered would like to see exclusiveinterviewswithin my magazine. Forexample most magazines have at least two interviews within a magazine; this is done to give readersan insight to celebrity’slives this will attractviewers of all differentages. Also mostreaderswould liketo see“news of upcomingevents suchas festivals”with 50 % wanting this. Fromthis I can seethat mostof the readersliketo know aboutthings going on not only with celebritiesbut with things theycan be involved in, suchas going to a festival.This suggeststhatwithin my magazine I needto ensure thatI includesome upcomingeventnews and tryand gain some exclusiveinterviews.
- 6. Question 5 It is clear when analysing this graph thatmost of my potentialreaderslistento R&B, with peopleincluding John legend and Rihanna with 75%choosing this as theirmain focuswhen theylisten to music. This suggeststhat when creatingmy own magazine I shouldconsider whetherR&B is the choiceof genre I want to choose.
- 7. Question 6 It is clear from the evidencethat mostpeople pick upa magazine and read it is becauseof theimages given. For example if someone idolisedan artist suchas JustinTimberlake and he was on thefront of a magazine then it is evident thatthe image of him would attractsomeone to read it. This suggeststhat when creatingmy magazine because55%of people read a magazine becauseof the imageit is necessaryto have an image which is capable of attractingattention.
- 8. Question7 Ichose to askthis questionto ensurethat I understoodpotentialreadersneedsand wants within a magazine. This question showsevidence that70% of people do not believethe name of a magazine affectswhether someonebuys it or not. This shows thatwhen creatingmy magazine I shouldfocuson thecontentof the magazine ratherthan the name of the magazine. However35% of peoplestill said the name of the magazine would affect whether theywould buy themagazine or not this is stillan indication that I have to choose a name which will still be able to attractreadersand makethem buythe magazine. This suggeststhatalthoughthe name isn’t all that mattersI need to makea clear and wise choiceas to what I would like my magazine to be called.
- 9. Question 8 Myfinal questionaskedwas for me to understandwhat typeof magazine and institutionmostpeople read. Fromthe evidencegiven it is evidentwith 65%of people most likelyto read “Billboard”. Billboard magazine focustheirwork on providingthe most upto date musicto their readers,modern artistsand potential upcomingartists.This suggeststo me thatthesereaderspurelyfocuson chartmusicwhen reading a musicmagazine. Billboard also chooseartistssuchas Rihanna,Beyoncé and Adele to featurewithin themagazine which meansBillboard always have to have someone very well knownwithin themusicindustryand known to many potentialreaders.This is to ensurethat theremodelsare able to attract.