The document discusses an initiative called "SWADHEEN" to improve the insurance policy issuance process by reducing errors from outsourced data entry. It proposes having branch staff directly enter proposal details into the system to avoid errors from outsourcing. This would reduce delays from incorrect data, lower post-issuance customer requests, save costs from outsourcing, and improve efficiency, customer loyalty and process quality by speeding up policy issuance. Touchscreen displays would also be installed for customers to review and confirm their entered details.