Swipp plus overview for marketers
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The document discusses Swipp, a company providing social intelligence tools to enhance customer engagement and sentiment analysis in marketing. It addresses the shortcomings of existing social media monitoring solutions and emphasizes the importance of accurate sentiment analysis and consumer feedback. Swipp's platform enables marketers to capture real-time insights, integrate feedback mechanisms, and refine communications for better customer interaction.
Swipp plus overview for marketers
- 1. Engagement, sentiment and customer insight tools. Introducing ...
- 2. Problem: Existing social marketing approaches not living up to their promise 1 - http://www.informationweek.com/big-data/commentary/software/business-intelligence/the-rise-and-stall-of-social-media-liste/240150913 2 - http://socialmediatoday.com/bryannagy/1340136/facebook-problem-rethink-facebook-marketing 3 - http://www.convinceandconvert.com/social-media-marketing/is-twitter-massively-overrated/
- 3. It turns out finding out who cares about your brand is hard to do.
- 4. Customers may “like” brand pages, but no real insight
- 5. Social listening solutions are notoriously poor at analyzing sentiment. “This real failing of automated sentiment analysis can cause real problems for brands, especially if they are basing any internal workflow or processes on the basis of social media monitoring.” Research: http://www.freshnetworks.com/blog/2010/05/the-problem-with-automated-sentiment-analysis/ Image source: http://www.flickr.com/photos/epublicist/3546059144/
- 6. Polls and surveys have their own issues “Emotion Mining - Capturing, Understanding, and Leveraging the Emotions Underpinning Brand Behavior” : http://edgemi.org/emotionalmining.shtml “Surveys and Their Problems” : http://www.zdnet.com/blog/virtualization/surveys-and-their-problems/1826 “Why We Need to Avoid Long Surveys” : http://relevantinsights.com/long-surveys/
- 8. Simple, structured social intelligence Track topics related to your business, and gauge sentiment at a glance with the Swipp Plus data viewer. The Swipp Plus widget can easily be added to any blog, website, or campaign. Iterate faster. Refine your communications to change the outcome.
- 9. Swipp Plus turns every customer touch point into a conversation.
- 10. Start a smarter approach to marketing Make your communications more effective and efficient with the ability to listen, respond, and react to the audiences you want to reach.
- 11. Social Intelligence Marketing Swipp allows marketers to build social intelligence into every customer touchpoint
- 12. Swipp widgets can be integrated into any channel Capture timely feedback. Find out how people think and feel at the moment they see your content. Embed them in maps. Create and embed a Swipp widget by adding a few lines of Javascript to any existing web page.
- 13. Pure signal, no noise User defined sentiment Get an aggregated view of sentiment around any topic, regardless of the user’s language. See your products, brands and competitors sentiment over-time Full sentiment spectrum with every topic
- 14. Smart, simple way to gather feedback
- 15. Features • Swipp Plus puts data you can use at your fingertips, with sentiment you can read at a glance. See how your websites, emails, and other communications are performing without the need for costly and time-consuming analysis. • Explore powerful data dashboards for each implementation. • See who your customers are and how they feel about you. • Detailed analytics about how your products are performing.
- 16. Swipp Plus is easy to implement.
- 17. Creating a widget is simple
- 18. For more information please visit business.swipp.com
- 19. What people are saying the immediate feedback on what the world is thinking and saying about the same topic.“ — Jennifer Zaino ”What if you could see at a glance what the world thought about every- thing: from gun control to the newest latte at Starbucks?“ — Emily Price ”Swipp appeals to people wanting to know how other people have weighed in on topics, but even more so for companies wanting to know what consumers are feeling and thinking,“ — Andrea Ozretic ”Far more valuable is the platform itself, a global interconnected social back end that could be used for far more than a rating system.“ — Tom Foremksi — Ryan Tate
- 20. The company Swipp is a privately held company based in Mountain View, California serving customers in 169 countries providing social intelligence tools based on its powerful platform. The company was founded by Silicon Valley veterans Don Thorson, Charlie Costantini and Ramani Narayan in 2011 and is funded by Old Willow Partners.
- 21. Questions? Christopher Carfi Email: business@swipp.com Phone / Fax: +1 (650) 933-5555 Swipp Inc. 2513 E Charleston Rd, Suite 102 Mountain View, CA 94043 www.swipp.com