FlashMarkets: An Interactive Conversation
Download as PPT, PDF2 likes4,672 views
The document discusses the evolution of markets from vendor-driven to customer-driven models, highlighting the shift in how customers interact with vendors. Chris Carfi, an entrepreneur and CEO of Cerado, emphasizes the importance of improving customer-vendor relationships through various projects like ProjectVRM. It also features references to historical markets and the role of marketing in the modern landscape.
FlashMarkets: An Interactive Conversation
- 1. “ Market” was a noun, long before it was a verb…
- 2. FlashMarkets From the Roman Agora to the Mobile Web
- 3. Connecting… In real life: SF Bay Area (Palo Alto, CA) Online: @ccarfi on Twitter http://www.socialcustomer.com (blog) http://www.cerado.com (URL) Hashtag for today for Twitter, Flickr, etc.: #ims09
- 4. About Chris Christopher Carfi is an entrepreneur and is currently the CEO of Cerado, Inc ( http://www.cerado.com ). His blog, The Social Customer Manifesto ( http://www.socialcustomer.com ), is a "Top 25" marketing blog, and has won numerous other awards including "Top CRM Blog" in 2005, 2007 and 2008. He is also an active contributor to the ProjectVRM ( http://www.projectvrm.org ), based at the Berkman Center at Harvard University, which focuses on improving customer-vendor relationships and is creating tools to equip individuals with tools of both independence and engagement. Chris grew up in Chicago, holds an MBA from Carnegie Mellon University, and a Bachelor's in Computer Science from Northwestern University, and currently lives in the Bay Area with his family.
- 5. Roman Agora
- 6. tsukiji
- 9. aalsmeer
- 24. All these markets were set up by Vendors.
- 25. Customers learn about the markets (perhaps through market ing), and go to them to interact with vendors .
- 26. Yesterday’s vendor-driven world had three things. Marketing Sales Support
- 27. But…what happens when markets are instead driven by customers …
- 28. Search Shop Support Connect Converse
- 29. How do we let them know about us ? How do we let them know what we’d like them to do ? How do we then do it ?
- 33. Do individuals need PR and Market Communications teams in order to inform the market?
- 34. What happens when markets are driven by customers ?
- 35. Related Projects Scanaroo (thanks, team!) http://www.scanaroo.com ProjectVRM (thanks, Doc!) http://www.projectVRM.org Public Radio Tuner (thanks, Keith!) http://www.publicradiotuner.com/ The Mine! Project (thanks, Adriana!) http://themineproject.org/ Mydex (thanks, Iain!) http://mydex.org/
- 36. “ Market” was a noun, long before it was a verb…
- 37. FlashMarkets From the Roman Agora to the Mobile Web
- 38. Photo credits Agora http://flickr.com/photos/schoeters/2400868089/ Tsukiji http://flickr.com/photos/jimfischer/2629361099/ Tsukiji http://flickr.com/photos/chang-er/2629466227/ Tsukiji http://flickr.com/photos/stewart/2475416558/ eBay http://flickr.com/photos/fajalar/533769268/ eBay chip http://flickr.com/photos/29889705@N00/249348622 eBay Live http://flickr.com/photos/silvermarquis/2608565199/ Aalsmeer http://flickr.com/photos/41dodge/235905338/ Aalsmeer http://flickr.com/photos/41dodge/235905498/ Aalsmeer http://flickr.com/photos/41dodge/235905708/ Aalsmeer http://flickr.com/photos/sindala/231795077/ Aalsmeer http://flickr.com/photos/sindala/231814570/ Aalsmeer http://flickr.com/photos/sindala/231839292/ Bazaar http://flickr.com/photos/dynamosquito/2376443615/ Mall of America http://flickr.com/photos/mrottler/442338564/ Mike's Corner Store http://flickr.com/photos/greencolander/2237794164/ Mike's Corner Store http://flickr.com/photos/greencolander/229575730/ Trading Floor http://flickr.com/photos/dcwriterdawn/2930224361/ Wine http://flickr.com/photos/aldoaldoz/1267877003/