Swiss tech talks - Digital Prototyping & The Design Sprint
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The document discusses the challenges and strategies for launching successful digital products in the modern era, emphasizing the importance of prototyping. It highlights statistics on app competition, costs, and success rates of software projects, underscoring the value of early testing and iteration. The design sprint methodology is presented as a structured approach to efficiently develop and validate ideas in a five-day workshop format.
Swiss tech talks - Digital Prototyping & The Design Sprint
- 1. PROTOTYPING IN THE DIGITAL ERA Stéphane Cruchon Swiss Tech Talks, January 17@stephcru #DesignSprint
- 2. STEPHANE CRUCHON Digital Design Consultant (UX / UI) www.design-sprint.com HELLO Teaching web and screen design at ERACOM Lausanne @stephcru @stephcru #DesignSprint
- 3. LAUNCHING A SUCCESSFUL DIGITAL PRODUCT IN 2017 WELL… WE HAVE A FEW PROBLEMS @stephcru #DesignSprint
- 4. 60’000 50’000 40’000 30’000 20’000 10’000 2012 2013 2014 Source © Statista.com 2016 2015 2016 0 COMPETITION NUMBER OF NEW APPS LAUNCHED EVERY MONTH ON APP STORE source: http://www.statista.com@stephcru #DesignSprint
- 5. COST $171’450 MEDIAN COST RANGE FOR A BUSINESS APP* (V1) source: https://clutch.co $60’000 $50’000 $40’000 $30’000 $20’000 $10’000 $0.00 *assuming hourly rate $150 @stephcru #DesignSprint
- 6. DELIVERY SUCCESS RATE OF PRODUCTION PHASE source: https://www.standishgroup.com MODERN RESOLUTION FOR 2015 CHAOS REPORT, THE STANDISH GROUP SUCCESSFUL CHALLENGED FAILED This year the report studied 50,000 projects around the world, ranging from tiny enhancements to massive systems re-engineering implementa- tions. The Modern Resolution (On Time, On Budget, with a satisfactory result) of all software projects within the new CHAOS database. 52% 19% 29% @stephcru #DesignSprint
- 7. THE STARTUP APPROACH « FAIL EARLY, FAIL CHEAP » source: http://www.thesprintbook.com PROJECT START COSTS LAUNCHTOO LATE @stephcru #DesignSprint
- 8. TEST EARLY ON REAL PEOPLE @stephcru #DesignSprint
- 9. “LIFE IS TOO SHORT TO BUILD SOMETHING NOBODY WANTS. ” - ASH MAURYA @stephcru #DesignSprint
- 10. BUILDING THE PRODUCT source: http://www.thesprintbook.com REALNESS TIME LAUNCH REAL ENOUGH TO TEST @stephcru #DesignSprint
- 11. CREATE A PROTOTYPE source: http://www.thesprintbook.com REALNESS TIME LAUNCH REAL ENOUGH TO TEST @stephcru #DesignSprint
- 12. JUST AN ILLUSION @stephcru #DesignSprint
- 13. “IF A PICTURE IS WORTH 1000 WORDS, A PROTOTYPE IS WORTH 1000 MEETINGS” - TOM & DAVID KELLEY @stephcru #DesignSprint
- 15. SUPER LO-FI / SKETCHING, PAPER PROTOTYPE… @stephcru #DesignSprint
- 16. LO-FI / BALSAMIQ, KEYNOTE, AXURE… @stephcru #DesignSprint
- 17. HI-FI / INVISION, MARVEL, FIGMA… @stephcru #DesignSprint
- 19. WE HAVE GREAT TOOLS NOW, BUT HOW DO WE KNOW WHAT TO PROTOTYPE? @stephcru #DesignSprint
- 20. ? CEO DIRECTOR MANAGER TEAM LEADER DESIGNER THE ISSUE WHEN YOU WORK AT AN AGENCY A LONG TIME @stephcru #DesignSprint
- 21. THE DESIGN SPRINT @stephcru #DesignSprint
- 22. WHO IS ALREADY DOING IT? @stephcru #DesignSprint
- 23. 5 DAYS SHORTCUT CODE 1 2 3 4 LAUNCHIDEA LEARN source: http://www.thesprintbook.com@stephcru #DesignSprint
- 24. JAKE KNAPP / GOOGLE VENTURES @stephcru #DesignSprint
- 25. DESIGN SPRINT / ORIGINS @stephcru #DesignSprint
- 26. TEAM: MARKETING SALES CEO DESIGNER BUSINESS CLIENT … @stephcru #DesignSprint
- 27. SPRINTMASTER: THE FACILITATOR @stephcru #DesignSprint
- 29. 5 DAYS UX WORKSHOP DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 MAP SKETCH DECIDE PROTOTYPE TEST @stephcru #DesignSprint
- 30. § YAY! WE HAVE BUILT A PROTO @stephcru #DesignSprint
- 31. THE REAL OUTCOME @stephcru #DesignSprint
- 32. YOU WIN OR YOU LEARN YOU SAVED TIME AND $$ @stephcru #DesignSprint
- 33. WHEN TO SPRINT? PROJECT KICKOFF TEST AN IDEA - INNOVATE FIND AN INVESTOR REDUCE RISK @stephcru #DesignSprint