Swot Analysis of Apple
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Apple Inc., founded in 1976 and incorporated in 1977, became a leading tech company known for its innovative products like the iPhone and iPod, achieving rapid growth and becoming the most admired company from 2008 to 2012. The company transformed the consumer electronics market and is recognized for its strong brand reputation and market presence, while also facing challenges such as increased competition and patent issues. Apple continues to focus on differentiation, simplicity in its organizational structure, and expanding its product line to maintain its position as a market leader.
Swot Analysis of Apple
- 2. Founded on April 1, 1976 Incorporated on January 3, 1977. Fortune magazine named Apple the most admired company in the world from 2008 to 2012. world's most valuable brand in the Omnicom Group's "Best Global Brands" report.
- 3. • StevenWozniak dabbled in computer- design and created what would become the Apple I. • Steve Jobs and Steven formed a company which took off in 1977 with Apple II
- 4. Revenues doubled every four months Average growth rate of 700%. On December 12, 1980, Apple went public at $22 per share. Generated more capital than any IPO since Ford Motor Company in 1956 Made more millionaires (about 300) than any company in history.
- 5. Apple entered the market of consumer electronics with Mac OS , Apple retail stores, ipods, itunes stores and iphones. The name of the company from Apple computer , inc to Apple.
- 6. 408 Retail stores in 14 countries Apple store and iTunes Store ITunes is the world’s largest music retailer Top ten of fortune 500 companies
- 7. Differentiation Strategy Innovative Product Lines Quality Diversified Product Range Originality
- 8. Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
- 9. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
- 10. Simplicity is key to ApplesOrganizational Structure Straightforward. Self-Motivated Individuals Accountability Strictly Enforced Swift Decisions Clear Communication
- 11. Customer Loyalty Expanding closed ecosystem Leading Innovator in Mobile DeviceTechnology Strong Financial Performance Brand Reputation Strong Marketing and AdvertisingTeams.
- 12. High Price Incompatibility with different Os Decreasing Market Share Patent Infringements Changes in Managements Long term Gross margin Decline
- 13. Emergence of the new provider of application processors. Growth of tablet and Smartphone markets. Obtaining patents through acquisitions. Damages from patent infringements. Strong growth of mobile advertising market. Increasing demand for cloud based services.
- 14. RapidTechnological Change. 2013Tax Increases. Rising pay levels for Foxconn workers. Price pressure from Samsung over key Components. Strong Dollar. Android os . Competition in online music market.
- 15. Build specific products of high quality, but lesser prices . Increase number of Apple stores. Continue and intensify the search for innovative, stylish and useful products in its existing area of operations. Make productive use of strong cash reserves