SWOT analysis of Unilever
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Unilever is a multinational consumer goods company with strong brand recognition and a diversified product portfolio. A SWOT analysis identified Unilever's strengths as its strong cash reserves, global scale and purchasing power, recognized brand portfolio, and organized divisions. Weaknesses include lack of innovation, high labor costs, and outdated IT systems. Opportunities lie in appealing to diverse demographics, using new technologies, and expanding globally. Threats include low product differentiation, technology innovations by competitors, economic turmoil, and increasing regulations.
SWOT analysis of Unilever
- 1. SWOT Analysis of Unilever Name of the presenter MD IKBAL HUSSAIN ANNA DZIEGIELEWSKA KUMRUN NAHAR UDARA CHINTHAKA FERNANDO WEERAHANNADIGE
- 2. About Unilever • Unilever it is an multinational company, which includes Dutch Unilever NV in Rotterdam and the British Unilever PLC, based in London. • Establish year: 1930 , - Lever Brothers and Dutch margarine • Main operation: Personal Care, Food, Refreshment, Home Care. • Present CEO: Paul Polman • Total Brands: 400 • Major Brands: Axe/Lynx, Dove, Lux, Flora/Becel, Hellmann's, Knorr, Surf, Omo, • Revenue: €49.8 billion in 2013 (unilever.com,2015)
- 3. SWOT A SWOT is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a business venture (managementstudyguide.com,2015) Internal - Strengths and weaknesses External - Opportunities and threats
- 4. SWOT Analysis Strengths Finance 1) Strong Cash Reserves. 2) Global Purchasing keeping cost down. 3) International Exchange Rate.
- 5. SWOT Analysis Strengths Marketing 1) Recognized as a Global Company. 2) Diversified product range. 3) Use of creative advertising. .
- 6. SWOT Analysis Strengths Operations 1) Organised into four main divisions: Personal Care, Food, Refreshment, Home Care. 2) Supply chain – well developed, focused on customers and consumers. 3) Research and development. .
- 7. SWOT Analysis Strengths Human Resources 1) Employ 174 000 people in around 100 countries worldwide. 2) Investing in training employees. 3) Unilever Future Leaders Program.
- 8. SWOT Analysis Strengths Information Systems 1. All computers are using Sunrise hardware program. 2. SAP software. 3. Company website – well developed, each department has its own section.
- 9. SWOT Analysis Weaknesses Finance 1. Since it is an overseas stock 2. Business acquisitions affect overall profit Marketing 1. Lack of innovation 2. Reduced marketing expenditures in television commercials
- 10. SWOT Analysis Weaknesses Operations 1. Innovation time cycles 2. Production turmoil
- 11. SWOT Analysis Weaknesses Human Resources 1. Expensive labor 2. Union contracts limit flexibility Information System 1. Global help desk – India & Ireland 2. Deferred updating due to leased hardware 3. Insufficient software package training
- 12. SWOT Analysis Opportunities Demographics 1. Products appeal to wide range of population 2. Product loyalty through generations Technology 1. Automated manufacturing facilities 2. Already using product innovation needed for front loading washing machines
- 13. SWOT Analysis Opportunities Economy 1. Goods are durable in any economic environment 2. Use of international exchange rate Global 1. Largest consumer manufacturer 2. Integration of international employees bring broad cultural and business experience in all processes (ukessays.com, 2015)
- 14. SWOT Analysis Opportunities Environment 1. Maximize recycled packing materials 2. Processes environmentally friendly 3. Products are biodegradable
- 15. SWOT Analysis Threats Demographics 1. Low product differentiation tends to make consumers reluctant to change products 2. Consumer purchasing base on cost Technology 1. Competitors manufacturing technology innovations 2. Reduction in innovations due to patent constraints
- 16. SWOT Analysis Threats Economic 1. Internal turmoil in third world countries 2. Ventures in developing countries are jointly owned Global 1. Internal business in country may be given preference 2. Knockoffs
- 17. SWOT Analysis Threats Environment 1. Increased regulations 2. Pressure to reduce utility consumption