SWOT Anlaysis- Marketing Assignment Help
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SWOT analysis is a strategic planning tool that identifies a company's strengths and weaknesses, which are internally controllable factors, alongside opportunities and threats that are external and independent of the organization. This analysis involves a comprehensive review of both internal capabilities and external market conditions to help businesses understand their competitive position and make informed decisions. The document also emphasizes the importance of objectivity, specificity, and the creation of a structured framework when conducting a SWOT analysis.
SWOT Anlaysis- Marketing Assignment Help
- 2. What is SWOT Analysis?2Strengths – core competencies that confer an advantage when meeting target market needs.Weaknesses – limitations faced in developing or implementing a marketing strategy.Opportunities – favourable environmental conditions that could produce rewards for the firm if acted upon properly.Threats – conditions or barriers that may prevent achievement of objectives.
- 3. SWOT Analysis3Strengths and Weaknesses are ________factors that can be directly controlled. Opportunities and Threats are ______factors that exist independently and are beyond the organisation’s control.
- 4. 4SWOT AnalysisWhatA scan of the internal and external environment of a company. Environmental factors internal to a company are classified as strengths (S) or weaknesses (W) and those external to a company are classified as opportunities (O) or threats (T)BenefitsQuickly and easily creates an understanding of a company’s underlying position and the driving forces in the external environment facing a companyApplicationUsed frequently to analyze companies and their environments to gauge competitive forces
- 5. The 4-cell SWOT Matrix5
- 6. Building a SWOT Analysis Framework6Complete the internal analysisComplete the external analysisComplete the matrix and analysisIdentify a company’s strengths- a company’s strengths are its resources and capabilities that can be used as a basis for developing competitive advantage
- 7. Patents
- 9. Good reputation among customers
- 10. Cost advantages
- 11. Access to resources and/or distribution
- 13. Identify a company’s weaknesses- the absence of certain strengths may be viewed as weakness or weaknesses can be the flip side of a strength
- 14. Little or no IP
- 15. Weak brand name
- 16. Poor reputation among customers or negative PR
- 18. Lack of access to resources and/or distribution
- 20. Identify opportunities for growth or improved profitability for a company
- 22. New technologies
- 24. Removal of international trade barriers
- 26. Identify threats facing a company
- 27. Shifts in consumer tastes
- 28. Emergence of substitute products
- 29. New regulations
- 31. Takeover or acquisition of a the company
- 32. Ensure that internal and external analysis are consistent
- 33. Order the strengths, weaknesses, opportunities and threats by importance within each section
- 34. Create necessary supporting exhibits and materialAdditional Tips for Creating a SWOT Analysis Framework7Be objective and support subjective statements with appropriate facts
- 35. Be specific rather than general
- 36. Strengths and weaknesses focus on the internal perspective of a company
- 37. Opportunities and threats focus on the external perspective of a company
- 38. Opportunities and threats can often be identified by looking at the strengths and weaknesses of competitorsSWOT :Example:LAM Research8
- 39. SWOT Analysis Example - Citigroup9
- 40. SWOT Analysis Example – Unisys 10
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