SXSW 2013: Trends from the Trenches
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This document summarizes trends observed at SXSW 2013 across several categories including themes, apps and sites, organization/collaboration tools, multimedia, storytelling and content platforms, networks and platforms, and event tools. Key trends included increased use of 3D printing, wearable tech, apps for organizing contacts and schedules like Mailbox and Evernote Hello, collaboration tools like Trello and Dropmark, multimedia platforms like Vine and Takes, content platforms like Flipboard and Meograph, social networks like Path and Sulia, and event monitoring tools like Ban.jo and Highlig.ht.
SXSW 2013: Trends from the Trenches
- 1. SXSW 2013: Trends from the Trenches
- 2. SXSW Themes
- 9. SXSW Trends
- 12. Image: Flickr User BrewBooks
- 16. Apps & Sites
- 17. Organization / Collaboration Multimedia Storytelling & Content Networks & Platforms Event Tools Analytics & Monitoring Data Visualization Presentations Travel Tools
- 18. MSU student team project won grand prize in Student Startup Madness at SXSW! Release date in mid-April
- 19. Mailbox • Purchased by Dropbox • Get on the waiting list! • Slide far left to send to list or left to delay response • Slide far right to delete or right to archive • Get to Inbox Zero! Sources for Organization
- 20. Evernote Hello • Syncs people you meet with their online profile information • Syncs to your calendar for meeting information • Scans business cards • Connect with a group through wi-fi Sources for Organization
- 21. CharlieHQ.com • Personal assistant app • Provides information on contacts before meetings, conferences, or phone calls • Syncs with calendar • Sign up for early access Sources for Organization
- 22. Tempo Calendar • Contact management • Facebook & Twitter integration • Create personal groups • Replaces caller ID on phone – give names, last email exchange and recent social media posts and text messages Sources for Organization
- 23. ThreadApp.co.nz • Connects with email and calendar • I’m Running Late feature • Pulls in related documents & emails for your meetings • Syncs with Google Maps • iOS only Sources for Organization
- 24. Cobook Contacts • Add contact pictures and social profile data to your address book automatically • Free for iPhone & Mac • Android coming soon • Cobook.co Sources for Organization
- 25. TeuxDeux • To do list modeled on the basic white paper design • Schedule recurring to- dos • Mobile app • Download your lists • Free trial • v2 released at SXSW Sources for Organization
- 26. Easily Do • Personal assistant app • Actionable invites, birthdays and announcements from friends in a feed • “Time to Leave” alerts • Merge duplicate contacts • Works with Eventbrite, Meetup, Ticke tmaster, Open Table & Evernote • Free! Sources for Organization
- 27. Dropmark.com • Cloud collaboration • Drag & drop • Full-screen presentations with images, videos & sites • Organize content in collections – share what you want with who you want • Instant photo slideshows • Collaborative playlists & podcasts Sources for Collaboration
- 28. Iceber.gs • “Visual organization for creative minds” • Collect websites, pictures, text, notes, files for research and inspiration • Organize into groups • Share “icedrops” or “icebergs” with anyone • Collaboration features coming soon! Sources for Collaboration
- 29. Volerro.com • Collaborate with timelines, annotations and comment streams • Kanban-style boards • Use with Office docs, Adobe docs, images, video, UR Ls and more Sources for Collaboration
- 30. Trello.com • Collaborative decks of cards • Use for to-do lists, record tracking • Web and mobile based for all platforms Sources for Collaboration
- 31. Vine • Looping videos / GIFs • Share on Twitter or embed in a website • Lots of use at SXSW, but….. No one was really using it effectively. *Make them into GIFs with the Vine GIF’r tool for Mac Sources for Multimedia
- 32. Takes • Records video while taking photos • Splice together short sequences and add a soundtrack Sources for Multimedia
- 33. Marksta • Photo editor • Adds copyright notice, watermarks, text and metadata to pictures • Works with photos from iPhone and iPad Sources for Multimedia
- 34. Snapguide.com • Create how-to guides from a series of photos • Now available on iPad • Browse by topic • Share on Twitter, Facebook and Pinterest Sources for Multimedia
- 35. NFC Business Cards • Link card to anything • Access by scanning with phone app • Link to mobile content! • Moo.com: Share portfolios, contact data, web video, etc. • Sharetapes.com: Cards that look like cassette tapes – good for sharing audio from any source, including SoundCloud Sources for Multimedia
- 36. Finding Stock Images • Stocksy.com: sustainable stock artist- owned co-op • Pond5.com: artists set their own prices • Photopin.com: free photos for bloggers & creatives Sources for Multimedia
- 37. ThingLink.com • Tell the story behind the image • Add icons you can hover over for pop-up info tabs on images • Tag any image • Link any content • Comment, share, embed • Business version available: includes Twitter cards, Facebook apps, Tumblr integration, metrics Sources for Content
- 38. Flipboard 2.0 • Make and share your own magazines • Subscribe to others’ magazines • Use bookmarklet to add anything you want to your magazine Sources for Content
- 39. Meograph • For journalism or education • Create multi- media stories by combining video, audio, pictures, text, links, maps & timelines • Embed on websites or share on social networks Sources for Content
- 40. Feedly • New features to appease Google Reader transition users • Tip: Partner with Pocket Sources for Content
- 41. Pulse.me • News and article aggregator, RSS feeder • Can replace Google Reader • Web and mobile • Browse by theme • Very similar to Zite, but with a carousel design (like the NPR app) Sources for Content
- 42. Phone2Action.com • Advocacy group, associations and agencies use to engage supporters and spur action • Polling, calls to action, one-to-one texting, mobile petitions & fundraising, letters to the editor • Finalist for SXSW Accelerator Sources for Networks
- 43. Path • Private messaging network for friends & family • Share text, location, photos, st ickers & more • Import from Instagram, Facebook & Foursquare • Google Glass integration Sources for Networks
- 44. Pheed • iPhone only – Android coming soon • Express yourself through text, photo, video, audi o and broadcast • 81% of users are ages 14 to 25 Sources for Networks
- 45. Sulia.com • “trust” instead of “follow” • “Channels” of content by subject – includes non-profits and NGOs • Login with Twitter or Facebook • New content gets higher rankings (as opposed to RSS-fed) Sources for Networks
- 46. CrowdAct.com • Subject-based network • Lots of political and cause subjects • Place to share opinions Sources for Networks
- 47. Close.com • Let’s you sort by family, close family, close friends and friends • Coming Soon • Based on the “circles” principle • Location and status sharing Sources for Networks
- 48. Hater App • Social network based on things you hate • Make sure your brand isn’t on there! Sources for Networks
- 49. Ban.jo • Explore what’s going on anywhere in the world • Explore places, activities & events • Monitor “here” & “there” • “The next best thing to being there.” • CNN used it to monitor SXSW 2012 Sources for Events
- 50. Highlig.ht • If someone near you has the app, their profile shows up on your phone • View mutual friends, photos, name, e tc. • Runs in the background Sources for Events
- 51. Sonar.me • Tells you friends who have checked in on Facebook & Foursquare in your location • Allows for messaging with those around you Sources for Events
- 52. Lanyrd.com • Targets professional events / conferences • Track Twitter, slides, video and podcasts • Create a speaker portfolio of your talks • Now has a location- aware feature: now.lanyrd.com Sources for Events
- 53. TweetWallPro.com • Custom branded tweet walls at events • Live moderation • They provide the service – request quote • Concerts, conferences, t elevision, trade shows • Free version: Another Tweet on the Wall (no moderation features) Sources for Events
- 54. Yapp.us • Create your own mobile app for events • Include day-of itinerary, speakers list, news feed, image gallery & more • Freemium templates • Paid custom themes & premium features Sources for Events
- 55. Eventbase.com • Custom apps for events of all sizes • SXSW Go! app uses this platform • Freemium • Interactive maps, surveys, website sync, photo sharing, branded design, attendee profiles… Sources for Events
- 56. MobileRoadie.com • CMS-based custom app creation • Push notifications, custom designs, badges, icons, c ategories, photocards, v ideos, product sales • Social integration • Analytics • Build for multiple platforms Sources for Events
- 57. CrowdVine.com • Custom sites for events or conferences • Help attendees meet • Price based on conference size – larger conferences get more features • Freemium • Pay per event Sources for Events
- 58. Pathable.com • Social network and private meeting scheduling tools for attendees to schedule meet-ups • Pricey: starting at $800 for 250 members Sources for Events
- 59. Sendible.com • Solo, marketer, business & corporate pricing • Social dashboard, analytics & monitoring • Works with dozens of platforms, including Google+ Sources for Analytics
- 60. MyBucketz.com • Facebook, Tumblr, Insta gram, LinkedIn & Twitter feeds in one stream • Sort buckets for monitoring accounts – by user, topic, influencer, e tc. Sources for Analytics
- 61. Piqora • Pinterest marketing suite • Formerly Pinfluencer • Track influencers & advocates • Post to network & track pin traffic flow • Run promotions • E-Commerce functionality • Must request demo Sources for Analytics
- 62. Curalate.com • Instagram & Pinterest marketing suite • Analytics, monitoring, c ustom promotions, site analytics, social optimization • Check out their blog – blog.curalate.com • Highly visual Sources for Analytics
- 63. en.Mention.net • Replacement option for Google Alerts • Monitor brand, industry, compan y, name, competition • Real-time results • Freemium Sources for Analytics
- 64. iCharts.net • Freemium pricing • Upload your data from multiple sources • Create many types of visual charts • Customized branding • Publish and share Sources for Data Visualization
- 65. Easel.ly • Create infographics with visual theme templates • Currently in beta mode Sources for Data Visualization
- 66. Custom timelines • Dipity.com – integrates multimedia • Timeline – text-based with pop-up buttons to click on (http://www. Simile-widgets. org/timeline/) Sources for Data Visualization
- 67. Custom maps • ModestMaps.com – interactive maps • Leaflet.js – opensource data; HTML5 • Exhibit – interactive with images embedded (www.simile- widgets.org/exhibit) Sources for Data Visualization
- 68. Haiku Deck • Zen-inspired slide designs generate images based on your text • Create right on your iPad/iPhone • Host online or embed in your own site • Paid upgraded templates available Sources for Presentations
- 69. Present.me • Freemium • Syncs your slides with video of you giving the presentation • Finalist in Social Technologies at SXSW Accelerator Sources for Presentations
- 70. ClickWithMeNow.com • Share your browser with anyone • No downloads required • Have to request a demo to sign up • Finalist in Social Technologies at SXSW Accelerator Sources for Presentations
- 71. Slidesnack.com • Free • Upload PDFs and record voice to make slidecasts • Share to Blogger, Facebook, YouT ube, Vimeo, WordPress, Tumblr, and more Sources for Presentations
- 72. Brainshark.com • myBrainshark – free for individuals • Paid enterprise versions • Converts PowerPoints to online videos • Broadcast & annotate presentations • Sharing & analytics • Mobile app: Slideshark Sources for Presentations
- 73. Vuvox.com • Blend pictures, audio, video and text • Integrates with social media • Collage creates panoramas • Studio creates media presentations • Express builds presentations from RSS Sources for Presentations
- 74. PlotterApp.com • Create, share and discover maps • Subscribe to existing ones or create maps to share with others • Crowdsource recommendations • Won Best Social Technology at SXSW Accelerator Sources for Travel
- 75. Wanderu.com • Find and book inter-city bus and train tickets • Searches routes, operator and schedules to find the best time & price • Private beta – you can apply for access • Won Best Innovative Web Technology at SXSW Accelerator Sources for Travel
- 76. Traverie.com • Explore travel through your Facebook friends • See where friends have travelled, their pictures, and places to go • Make bucket lists to remember what you want to check out when traveling Sources for Travel
- 77. Google Field Trip • Evolving guidebook with info on cool places and events nearby • Uses GPS to recommend historic landmarks, tourist hubs, restaurants, cafes, bars, museums & art galleries Sources for Travel
- 78. TravelNerd.com • Airport, taxi and shuttle guide • Travel tips • Parking information • Airport navigation Sources for Travel
- 79. Citybot.com • Smartphone travel guides • Currently: San Francisco, San Diego, Austin • New Orleans Coming Soon! • Make itineraries, budgets, see must-see attractions Sources for Travel
- 80. Scout by Telenav • My Dashboard – personalized home screen • Turn-by-turn navigation • Personalized commute times, alternate routes, favorites list • OnMyWay ETA sharing • Syncs calendar meeting locations to maps Sources for Travel
- 81. Want more info? • Social Media: KKellyMSU • Slides on SlideShare • Blog: http://k-squaredcreative.com Feel free to ask me questions!
Editor's Notes
- #3: SXSW announced themes to the interactive content this year
- #4: 1. 3D Printing – Maker Bot announced their replicator 2 deviceImage: http://www.makerbot.com/replicator2-press-assets/
- #5: 2. DIY – Maker’s Fair was an exampleImage: http://commons.wikimedia.org/wiki/File:Some_jewellery_tools.jpg
- #6: 3. Big DataImage: http://commons.wikimedia.org/wiki/File:CERN_Server_03.jpg
- #7: 4. Space Exploration – NASA had a HUGE presence (literally – they had a model telescope there)Image: http://www.fotopedia.com/items/flickr-7651357942
- #8: 5. The Internet of ThingsImage: http://www.nest.com/press/
- #9: 6. Wearable TechImage: https://jawbone.com/productshots#!up
- #10: I noticed a few overarching trends in the content at the conference
- #11: First of all – the big buzz was that there was no buzz this year. There were no break-out platforms or apps announced, but there were some trends.
- #12: 1. Humanizing Data – With all that big data we need to increase our efforts to make it digestible.
- #13: 2. Humanizing Content – There was a strong push on storytelling and message development beyond curation and broadcasting.Image: http://www.flickr.com/photos/brewbooks/6541665609/sizes/l/
- #14: 3. Humanizing MethodsGet back to sketching before doing designs on the computerConsider trying out Sketchnotes as a note taking methodSource: http://mashable.com/2013/03/13/ashamalla-sketches-sxsw/?utm_medium=feed&utm_source=feedburner&utm_campaign=Feed%3A+Mashable+%28Mashable%29
- #15: 4. Humanizing InterfacesGoogle Glass and Leap Motion were the big hits in this fieldThe focus is trending towards removing our awareness of technology in our lives – we just naturally use our hands to interact with computers, and a minimal eye band is just a part of daily life.Google’s Art, Copy, Code movement is reimagining the way we do advertising – with things such as talking shoes. (http://www.artcopycode.com)Image: http://commons.wikimedia.org/wiki/File:Google_Glass_detail.jpg
- #16: 4. Humanizing InterfacesGoogle Glass and Leap Motion were the big hits in this fieldThe focus is trending towards removing our awareness of technology in our lives – we just naturally use our hands to interact with computers, and a minimal eye band is just a part of daily life.Google’s Art, Copy, Code movement is reimagining the way we do advertising – with things such as talking shoes. (http://www.artcopycode.com)Image: http://commons.wikimedia.org/wiki/File:Google_Glass_detail.jpg
- #17: With all that out of the way, here are some cool apps to look into.
- #33: Note on use: http://mashable.com/2013/03/07/takes-iphone-app/?utm_medium=feed&utm_source=feedburner&utm_campaign=Feed%3A+Mashable+%28Mashable%29