Systematic Inventive Thinking - SIT
- 1. BUSINESS CONSULTING MEETS SYSTEMATIC INNOVATION. © Bold Group 2017 Innovation inside the box Systematic Inventive Thinking A structured approach towards implementable solutions For more information, visit: www.bold.group
- 2. © Bold Group CONSTRAINTS FOSTER CREATIVITY. 2
- 3. © Bold Group 3 The four key aspects of SIT. Systematic Inventive Thinking Five Innovation Patterns Breaking Fixedness Inside the Box FFF Process SIT - a reliable methodology based on profound research - leads you through a process of provocation, challenging your existing assumptions, with the goal to create ideas that surprise you.
- 4. © Bold Group Inside the Box We start the thinking process from within. The closer the idea is to your existing world, the easier it will be to implement it. 4 Foster your creativity by implementing restraints Use your expert know-how at hand Create implementable results Own your solution Make the most of your existing resources
- 5. © Bold Group Fixedness What it means to be an expert. 5 Driving a car is relatively complex. However, we do it rather well – without too much mental effort. Our brains have created short cuts to become better and faster at even the most complex tasks. We are experts at driving. If you want to go from A to B, this expertise is excellent news. If you want to reinvent driving, your brain will want to take the same short cuts, keeping you from coming up with really new ideas. We call these learned thinking patterns fixedness.
- 6. © Bold Group Fixedness An example. 6 Asked to draw three circles, you are likely to come up with something like this: You are an expert at drawing circles. So, you have a fixedness when it comes to circles…
- 7. © Bold Group Fixedness An example. 7 Your fixedness most likely keeps you from coming up with something like this: Every new idea starts with breaking a fixedness. three circles on top of each other three circles from the side
- 8. © Bold Group 8 Instead of looking for a need, or an obvious solution to a need, we manipulate the status quo and systematically screen for hidden benefits. The Function Follows Form (FFF) Process PROVOKE BREAK FIXEDNESS CREATE IMPLEMENTABLE SOLUTIONS
- 9. © Bold Group 9 We turn around the usual process to break fixedness effectively. The Function Follows Form (FFF) Process Existing Situation Virtual Situation Benefits Challenges Adaption 2. FUNCTION1. FORM IDEA Start with what’s already there. Apply 1 of 5 Innovation patterns, the DNA of innovation. Visualize the new ‚virtual‘ situation. What could be the benefits? For whom? What keeps us from doing it this way? How can we realize important benefits and overcome the challenges? MARKET FILTER TECHNOLOGY FILTER REALITY FILTER No benefits? Keep going with a new virtual situation! It’s allowed to have and document ideas anytime! Bold Tools
- 10. © Bold Group 10 It’s no rocket science, it’s simply a systematic approach. What does it work? Existing Situation Bold Tools Virtual Situation Benefits Challenges Adaption 2. FUNCTION1. FORM IDEA Innovation DNA Constraints foster creativity Benefits first!
- 11. © Bold Group 11 Derived from research, applicable anywhere. The Five Patterns of Innovation Subtraction DivisionMultiplication Attribute Dependency Task Unification The elimination of core components rather than an addition of new systems and functions – „The path of most resistance“. A multiplication (or addition) of elements already existing in the product along with a required adjustment – a qualitative change. The division of a product and/or its components according to function or symmetry, thus adding degrees of freedom. The creation/removal or symmetries or dependencies between existing product properties (e.g. color changes with temperature, etc.). The assignment of new tasks to an existing resource (i.e. any element of the product or its vicinity within the manufacturer’s control).
- 12. © Bold Group 12 Derived from research, applicable anywhere. The Five Patterns of Innovation Subtraction DivisionMultiplication Attribute Dependency Task Unification Examples: amazon (no book store) Dyson vacuum cleaner (no bag) Examples: Razor (3 blades) double-glass window (several layers of glass with a different function each) Examples: TV remote (control function separated) Deferred payment (buy now, pay later) Examples: CK One (different gender, same perfume) Cornering headlights on a car (direction of headlight depends on steering) Examples: „Playpump“ (children drive water pump by playing) MacGyver (uses available resources to build something new)
- 13. © Bold Group 13 How SIT helped BMW optimize their production process, globally. Too abstract? Here’s an example. Existing Situation Bold Tools Virtual Situation Benefits Challenges Adaption 2. FUNCTION1. FORM IDEA BMW’s production step of welding body parts together. Remove the robots, holding the parts together. The production now takes place without the parts being held together by robots. Benefits are: lower invest; lower maintenance costs; more space for workers to weld. Parts are not in the perfect position to be welded together. A lego-fit system let’s workers clip the parts together. Clips hold the parts during welding – this process is now applied at BMW factories world wide.
- 14. © Bold Group About The Bold Group – Your SIT Experts 14
- 15. © Bold Group 15 Maybe you even know some of our work – you certainly heard about our customers. About us SOME OF OUR CUSTOMERS 250+ Projects 46 Industries 30+ Countries 15 years of experience MUNICH BANGKOKMEXICO CITY
- 16. © Bold Group 16 You may know some of our work – you surely know some of our client partners. Our References FMCG & LIFESTYLE COMMUNICATION & MEDIA TECHNOLOGY HEALTHCARE INDUSTRIAL GOODS MOBILITY & LOGISTICS FOOD & APPLIANCES ENERGY & CHEMICALS FINANCE & SERVICES BMW – Germany Completely rethinking their car assembly process, Bold Group and BMW generated concepts to save significantly on investment costs. Shell – Netherlands Reducing the number of truck loads needed for the construction of pipelines by using the already- build pipeline for transportation of any material that fits into the 1,5m pipe. Logistic cost can be reduced significantly. CP ALL – Thailand Shortening the 7-Eleven store opening process by 67% while maintained the same CAPEX and OPEX.
- 17. BUSINESS CONSULTING MEETS SYSTEMATIC INNOVATION. Bold Group GmbH Oskar-Schlemmer-Str. 11 80807 Munich Germany Tel: + 49 89 24 20 52 7-0 Fax: + 49 89 24 20 52 7-10 Register number HRB 166024 Ust.-ID-Nr. DE252663657 www.bold.group Your contact: Ralph J. Rettler Managing Director ralph.rettler@bold.group +49 172 82 355 15