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                                          CONNECt




Marina Brant . MS in Communications Design . Prof. David Frisco . Pratt Institute . Fall 2012
PROBLEM



          Digital technology is increasingly influencing our every day lives.
          At a time when so much attention goes towards its development
          and use, it is important to emphasize the physical world, especially
          in the big cities, where people tend to have more individualized
          interests, and human connections seem to be left behind.
CONCEPTS



           CONTEXT
           •	 Post-Digital


           INVESTIGATION
           •	 Human-centered
           •	 Interaction
           •	 Participation
           •	 Co-creation
           •	 Performance
           •	 Involvement
           •	 Engagement
           •	 Multidisciplinary
           •	 Multisensory / Tangibility
HYPOTHESIS



             The post-digital era introduces new perspectives to digital
             technology, dissipating it from focus and moving efforts to more
             humanized aims. Design practice also evolves around thoughtful
             and systematic solutions for society.

             Considering this context and perspectives from overlapping design
             approaches – including Participatory Design and Interaction Design
             – this thesis presents the hypothesis that Communications Design
             can provoke involvement and social engagement.

             Using a human-centered design, I propose to recontextualize
             forms of digital interaction to develop an analogue experience
             that stimulates co-creation, brings awareness to the body, and
             highlights the importance of human interactions.
RESEARCH



Post digital
Participatory Design
Interaction Design
Research                             POST-DIGITAL




Post digital
Participatory Design
Interaction Design




                       ANALOGUE                        DIGITAL


                       •	 response to digital wave
                       •	 human-centered approach
                       •	 deeper experiences in physical objects
                       •	 new perspectives to digital technology:
                         natural
                         intuitive
                         hybrid
RESEARCH



Post digital                                       Interactivity is an essential feature of
INTERACTION Design                                 human-being: a chat, a kiss, a dance, a
                                                   work of art are all modes of interaction.
PARTICIPATORY Design
                                                                                  Dan Boyarski




                       •	 Primarily thought of in the digital realm
                       •	 Has basic principles focus on human communication
                       •	 Considers broad aspects of interaction
                       •	 Human-centered approach
                       •	 Integrates multidisciplinary perspectives
                       •	 Uses digital and/or analogue media
                       •	 The “user” influences final outcomes
RESEARCH



Post digital                            “Participation” in Participatory Design means to
Interaction Design                      investigate, reflect upon, understand, establish,
                                        develop, and support mutual learning processes
Participatory Design
                                        as they unfold between participants in collective
                                        “reflection-in-action” during the design process.
                                                              Toni Robertson and Jesper Simonsen




                       •	 People as partners, involved on the process as partners
                       •	 Began with civil rights movements
                       •	 Pioneered in Scandinavia to transform the workplace
                       •	 Applied as methodology by other design areas
                       •	 Aims the designed pieces to meet needs and be usable
CASE STUDY: PHYSICAL DIGITAL MEDIA

SIX-FORTY BY FOUR-EIGHTY (By Zigelbaum + Coelho, united States)




                                            •	 Interactive digital installation
                                            •	 Digital to physical
CASE STUDY: PHYSICAL ANALOGUE MEDIA

APPEEL (By TeGreenEyl, GERMANY)




                                       •	 Interactive analogue installation
                                       •	 Digital to analogue
                                       •	 Collective result
CASE STUDY: PHYSICAL ANALOGUE MEDIA

drawing machine #1 - to your hearts content (By joseph l griffiths, Australia)




                                                                 •	 Interactive analogue installation
                                                                 •	 Primitive technology
                                                                 •	 Collective result
CASE STUDY: DIgital to analogue

Vista Sans Wood Type Project (By Tricia Treacy & Ashley John Pigford, United States)




                                                   •	 Digital/analogue dialogue
                                                   •	 Hybrid media
                                                   •	 Collaborative result
CASE STUDY: DIgital to analogue

Handmade visualization tool-kit (By JOSE DUARTE, colombia)




                                         •	 Digital/analogue dialogue
                                         •	 Participative results
SYNTHESIS



By analysing the Post-Digital
domains and principles of
Interaction and Participatory
Design, my research validates
the importance of a
human-centered process
in the contemporary                DIGITAL
design context.                 INTERACTION

                                ANALOGUE                      Taking this scenario
                                EXPERIENCE                    further, I propose to
                                                       recontextualize forms of
                                                       digital interaction into an
                                                  analogue experience, in order
                                                   to assess the communicative
                                               potential of the media. Its intrinsic
                                                 physicality can highlight the role
                                                    of real environments and the
                                              importance of human-interactions.
DIRECTIONS




1   Create an installation piece
    in a public environment
    that invites people to
    collaboratively interact,
    by providing analogue tools
    to complete the design.           analogue
                                      EXPERIENCE
                                   that stimulates
                                   participation and
                                       human-

                                                                                            2
                                     interaction                Develop an interactive
                                                                  piece that translates
                                                            intangible digital attributes
                                                                  into tactile qualities,
                                                           stimulating the audience in
                                                       the co-creation of a tangible
                                                         library collection that could
                                                                    result in an exhibit.
THANK YOU!



             Marina Brant
                    Fall 2012
              Grad. CommD.
               Pratt Institute

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Thesis I Presentation

  • 1. (re) CONNECt Marina Brant . MS in Communications Design . Prof. David Frisco . Pratt Institute . Fall 2012
  • 2. PROBLEM Digital technology is increasingly influencing our every day lives. At a time when so much attention goes towards its development and use, it is important to emphasize the physical world, especially in the big cities, where people tend to have more individualized interests, and human connections seem to be left behind.
  • 3. CONCEPTS CONTEXT • Post-Digital INVESTIGATION • Human-centered • Interaction • Participation • Co-creation • Performance • Involvement • Engagement • Multidisciplinary • Multisensory / Tangibility
  • 4. HYPOTHESIS The post-digital era introduces new perspectives to digital technology, dissipating it from focus and moving efforts to more humanized aims. Design practice also evolves around thoughtful and systematic solutions for society. Considering this context and perspectives from overlapping design approaches – including Participatory Design and Interaction Design – this thesis presents the hypothesis that Communications Design can provoke involvement and social engagement. Using a human-centered design, I propose to recontextualize forms of digital interaction to develop an analogue experience that stimulates co-creation, brings awareness to the body, and highlights the importance of human interactions.
  • 6. Research POST-DIGITAL Post digital Participatory Design Interaction Design ANALOGUE DIGITAL • response to digital wave • human-centered approach • deeper experiences in physical objects • new perspectives to digital technology: natural intuitive hybrid
  • 7. RESEARCH Post digital Interactivity is an essential feature of INTERACTION Design human-being: a chat, a kiss, a dance, a work of art are all modes of interaction. PARTICIPATORY Design Dan Boyarski • Primarily thought of in the digital realm • Has basic principles focus on human communication • Considers broad aspects of interaction • Human-centered approach • Integrates multidisciplinary perspectives • Uses digital and/or analogue media • The “user” influences final outcomes
  • 8. RESEARCH Post digital “Participation” in Participatory Design means to Interaction Design investigate, reflect upon, understand, establish, develop, and support mutual learning processes Participatory Design as they unfold between participants in collective “reflection-in-action” during the design process. Toni Robertson and Jesper Simonsen • People as partners, involved on the process as partners • Began with civil rights movements • Pioneered in Scandinavia to transform the workplace • Applied as methodology by other design areas • Aims the designed pieces to meet needs and be usable
  • 9. CASE STUDY: PHYSICAL DIGITAL MEDIA SIX-FORTY BY FOUR-EIGHTY (By Zigelbaum + Coelho, united States) • Interactive digital installation • Digital to physical
  • 10. CASE STUDY: PHYSICAL ANALOGUE MEDIA APPEEL (By TeGreenEyl, GERMANY) • Interactive analogue installation • Digital to analogue • Collective result
  • 11. CASE STUDY: PHYSICAL ANALOGUE MEDIA drawing machine #1 - to your hearts content (By joseph l griffiths, Australia) • Interactive analogue installation • Primitive technology • Collective result
  • 12. CASE STUDY: DIgital to analogue Vista Sans Wood Type Project (By Tricia Treacy & Ashley John Pigford, United States) • Digital/analogue dialogue • Hybrid media • Collaborative result
  • 13. CASE STUDY: DIgital to analogue Handmade visualization tool-kit (By JOSE DUARTE, colombia) • Digital/analogue dialogue • Participative results
  • 14. SYNTHESIS By analysing the Post-Digital domains and principles of Interaction and Participatory Design, my research validates the importance of a human-centered process in the contemporary DIGITAL design context. INTERACTION ANALOGUE Taking this scenario EXPERIENCE further, I propose to recontextualize forms of digital interaction into an analogue experience, in order to assess the communicative potential of the media. Its intrinsic physicality can highlight the role of real environments and the importance of human-interactions.
  • 15. DIRECTIONS 1 Create an installation piece in a public environment that invites people to collaboratively interact, by providing analogue tools to complete the design. analogue EXPERIENCE that stimulates participation and human- 2 interaction Develop an interactive piece that translates intangible digital attributes into tactile qualities, stimulating the audience in the co-creation of a tangible library collection that could result in an exhibit.
  • 16. THANK YOU! Marina Brant Fall 2012 Grad. CommD. Pratt Institute