Tactics and Pitfalls - Simon ORafferty - ixda-limerick

This document discusses service design tactics and pitfalls. It provides an overview of different approaches to service design that have emerged over time, from manufacturing-driven to socially-led approaches. It also outlines common methods used in service design, such as ethnographic research, user journey mapping, and prototyping. Additionally, it notes that while design thinking provides benefits like making intangible concepts concrete, there are also potential pitfalls to be aware of like balancing rigor and relevance or navigating political and economic constraints.