Takes All Types
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The document discusses a solution called Takes All Types that uses new technologies and social networks to help coordinate blood donations between competing blood agencies. It connects agencies to register blood needs in areas like NYC and allows donors to sign up for virtual and real blood drives. The application aims to increase donor bases through features on sites like MySpace and incentives like coupons. Press coverage of the launch has been positive and blood agencies have expressed interest in learning more or partnering to recruit more donors through the new platform.
Takes All Types
- 2. ► Many “competing” agencies Differing needs depending on a variety of factors ► Decentralized operations and challenging logistics ► Limited technology and communications capabilities The Problem
- 3. ALERT! We need 500 units of AB-, A+, B+ and O+ in NYC TAT REGISTRATION The Solution
- 7. The Website
- 8. Product Roadmap ► Administrative functionality - Virtual blood drive, scheduling and routing - Login for Blood Agencies; admin dashboard ► New social networks - Pro bono development will have app on MySpace shortly - Widget development and placement on content sites ► Incentive system - Virtual rewards - Partnerships: coupons, sweepstakes, give aways ► New causes - Organ donor registration, mobilizing political action, etc.
- 9. Industry and Press Takes All Types just made a big splash with its official launch! Goodman, Peter. “Facebook Is Extending Its Network to Blood Donations.” The New York Times. 10 March 2008 http://abcnews.go.com/Video/playerIndex?id=4432715 http://www.techcrunch.com/2008/03/09/a-facebook-application-that-really-helps-people/ http://www.alleyinsider.com/2008/3/10_facebook_applications_that_don_t_suck http://www.centernetworks.com/takes-all-types-facebook-blood-drives http://www.personaldemocracy.com/node/1814 “ I work at a blood bank where we are very excited about your efforts. How can we join with you to increase our donor base. Your service is a life-saver!” - Greg Johnson, Blood Donor Recruiter, AnMed Blood Bank, SC “ We are excited and grateful for this new program! I’ve been searching the web trying to figure out how to sign up as blood bank and alert you to blood needs in our area. Please contact me.” - Ann Stevenson, Delta Blood Bank, Stockton, CA “ We are very interested in learning more about TAT. Please have someone contact me. Many thanks.” Linda Goss, Recruitment Supervisor UCLA Blood & Platelet Center I am a marketing assistant for Inova Blood Donor Services in Northern Virginia... This idea is a perfect beginning to a whole new way to communicate with donors… Thank you so much! And great job on starting something to beneficial to everyone!!” - Melanie Allen, Marketing Assistant, Inova Blood Donor Services
- 10. Upcoming Events Feb 25 th : America’s Blood Centers focus group success - Recent feature in ABC’s Newsletter April 10 th : Charity Fundraise by C2 Investment Community event May 20 th (est.): "Bloody Mary Mixer" Fundraiser = > June 9 th - 11 th : Presentation on Social Media Panel at ABC’s annual Donor Recruitment Conference in Las Vegas June 14 th : World Blood Donor Day - Multi-city blood drive to demonstrate outcomes and calibrate the alerts
Editor's Notes
- #2: Takes All Types – a first-of-its-kind social networking application to facilitate localized, targeted blood donation.