Taking Control of the Digital and Mobile User Authentication Challenge

1
TAKING CONTROL OF
THE DIGITAL AND MOBILE
USER AUTHENTICATION
CHALLENGE
More websites, more mobile devices, more user accounts. It all adds up to more
passwords and more access pathways. Traditional password strategies just aren’t
keeping pace with the evolving landscape, where identity is increasingly a critical
threat vector. The challenge is complex, complicated not just by rapidly changing
user needs, but also by the information they need to access and the devices they
use. This Technology Dossier examines the growing demands on authentication
systems and the issues IT is struggling with to protect digital assets and retain
control, while achieving the desired user experience.
1
Taming the
Password Jumble
❱❱ RISKY BUSINESS
❱❱ ASSURED
AUTHENTICATION
❱❱ OVERWHELMED
❱❱ EVOLVING STRATEGIES
IN THE REAL WORLD
❱❱ BOTTOM LINE
❱❱ AUTHENTICATION
SPANNING
ENVIRONMENTS
❱❱ FORWARD PROGRESS
Case Studies
❱❱ ADP
❱❱ DUTCH CENTRAL
JUSTICIARY COLLECTION
AGENCY
❱❱ GEISINGER HEALTH
SYSTEM
❱❱ RAPATTONI

Businesses are increasingly creating new services to
grow revenue, drive productivity and innovation, and
boost satisfaction. The confluence of mobile, social,
cloud and big data technologies is creating new
opportunities and channels to conduct business and
engage with customers.
In response, enterprises have been particularly quick
to provide mobile device access to online resources,
either in the form of native mobile applications or
Web-based access that adapts to different device
formats. From email to human resources manage-ment
systems, ERP to consumer checking accounts,
businesses are embracing the flexibility of mobility
by utilizing software applications hosted in the
cloud, providing Web-based portals for employees
and self-service portals for customers.
Meanwhile, a new mobile-ready enterprise has
emerged. Traditional boundaries have dissolved
under an onslaught of IT outsourcing, cloud services,
workforce mobility initiatives, bring-your-own-device
(BYOD) policies and the availability of corporate appli-cations
and data to remote workers and partners.
And these enterprises are reaping the rewards of
mobility. According to the IDG Enterprise survey
“Consumerization of IT in the Enterprise (CITE),” 70
percent of the more than 1,100 participants report
that they have seen ROI from using consumer devices
in the workplace, and more than half say external
customer satisfaction was positively impacted. But
mobility comes with a dark side—one out of four
fraud transactions originate in the mobile channel.1
RISKY BUSINESS
Given these trends, users are quite simply over-whelmed
by password proliferation. It’s projected
that the number of Internet-connected devices
per person will average five by 2017.2 Meanwhile,
between work and personal email, online banking
portals, shopping, social media and a never-ending
stream of applications, users are juggling password
authentication for dozens of different systems—
and it’s not easy. So they utilize poor practices to
help them cope, making it easier for thieves and
mischief-makers to obtain unauthorized access
to supposedly protected systems.
Cybercriminals can be creative when it comes to
uncovering those passwords, even the strong ones.
They may be able to gain unauthorized access to
corporate systems by installing malware on a mobile
device, guessing a relatively simple password or
gaining access to a user’s login credentials that are
used on multiple systems.
Sometimes cybercriminals fool users into giving
up credentials by using “phishing” emails that,
when activated, either infect the user system with
malware or lure the user to a bogus website, such
as a fake bank portal, and then ask for a username
and password. It’s been estimated that more than
37 million Internet users faced phishing attacks
between early 2012 and early 2013, up from just less
than 20 million a year earlier.3
Many users make it easy for the crooks, often
choosing simple, commonly applied passwords, to
bridge the gap. Although “password” is no longer
the most used password on the Internet, it has been
surpassed by an equally “hackable” string of charac-ters:
“123456.”4
Password management also makes for risky
behavior. Whether it’s writing the username
and/or password combination on the proverbial
sticky note,5 or in an electronic a 2 ddress book,6
Taming the
Password Jumble
❱❱ ASSURED
AUTHENTICATION
❱❱ OVERWHELMED
IN THE REAL WORLD
❱❱ BOTTOM LINE
SPANNING
ENVIRONMENTS
Case Studies
❱❱ ADP
AGENCY
SYSTEM
❱❱ RAPATTONI
Taming the
Password Jumble
ENTERPRISES MUST STEP UP THEIR AUTHENTICATION STRATEGIES TO KEEP
PACE WITH MARKET DEMANDS AND BETTER MANAGE RISKS.

convenience often wins out over secure practices.
That may seem unsophisticated, or even quaint.
But in the era of BYOD, when employees regularly
use personally owned devices to check, download,
upload and share important content on corporate
systems, the risk is real and severe.
Worse, they may be using the same username and
password across multiple Web servers, a risk high-lighted
by the Heartbleed scare of early 2014 that
resulted in vulnerability of encrypted credentials.7
According to Forrester Research, four out of five
organizations still rely on username and password
to secure access to consumer-facing portals.8
Administrators sometimes are just as culpable.
Some reuse the same passwords and share them
with other administrators, or neglect to change
factory default—and publicly known—passwords
for various equipment such as routers and POS
devices. Amazingly, for about two decades during
the height of the Cold War, the secret unlock code,
or passive action link, to activate U.S. nuclear missile
launches was “00000000.”9
What’s more, the global consulting firm KPMG found
that major organizations fail to check and remove
metadata for the Web pages and documents that
they publish online, providing information that
researchers used to expose an average of 41 internal
usernames and 44 email addresses per company.10
In the end, poor management of credentials puts
a strain on already burdened IT resources. Gartner
analysts, for example, estimate that password
issues account for 20 percent to 30 percent of all
IT service desk volume.11
ASSURED AUTHENTICATION
Authentication management is another issue.
As enterprises go mobile and make more online
resources available to internal users, partners,
vendors and customers, increasing demands for
ready access creates a conflict with IT’s need to
control who can access what information from
which device in what locations. The ability to
ensure proper authentication is getting more and
more complex.
With users accustomed to switching between
multiple devices—smartphones, laptops, tablets—
the growing popularity and demand for mobile
access exacerbates what was already a problem of
ensuring proper use of password security. Standard-ized
access restricted to a few select models of PCs
and laptops is, for most, just a distant memory.
“Organizations have now pushed so much critical
information out to the Internet that they now have
this collision course of passwords as they are tradi-tionally
used,” says Jeffrey Carpenter, manager of
product marketing for authentication with RSA, The
Security Division of EMC. “Anybody can hit a Web
page to log on to any company’s VPN or portal if
they have the password.”
3
Taming the
Password Jumble
❱❱ ASSURED
AUTHENTICATION
❱❱ OVERWHELMED
IN THE REAL WORLD
❱❱ BOTTOM LINE
SPANNING
ENVIRONMENTS
Case Studies
❱❱ ADP
AGENCY
SYSTEM
❱❱ RAPATTONI
AUTHENTICATION SPANNING ENVIRONMENTS
RSA has developed a suite of solutions to help resolve complex identity and access management
challenges in this era of mobile, social, cloud and big data:
❱❱ RSA SecurID—multifactor, one-time password authentication technology
for secure access to virtual private networks, wireless access points,
remote access firewalls, Web applications and network operating systems.
❱❱ RSA Adaptive Authentication—explorin risk-based approach to multifactor authentication
using devic forensics, behavioral analysis and RSA eFraudNetwork.
❱❱ RSA Identity Manager and Governance (IMG)—enterprise-wide visibility into user access
privileges, with automated reporting, monitoring and auditable compliance evidence.
❱❱ RSA Access Manager—secure access to Web applications with consolidated access controls
for enhanced security, accelerated application deployment and improved user experience.

That puts identities at risk. In fact, according to
Verizon’s annual report on data breach investiga-tions,
the use of stolen credentials topped the list
of threat actions in 201312 for the first time in the
five years of reporting.
There are also opposing mandates to ensure ease
of use while at the same time managing risk in a
secure and cost-effective manner. For example,
mobile devices and BYOD was identified as the
top security challenge by leading security decision
makers who participated in CSO’s annual “State
of the CSO” survey. That concern even surpassed
cyberthreats from outside the organization.
In the past, such concerns might spur efforts to
ratchet up access controls, but enterprises are just
as concerned about making it easy for workers
to conduct their business and for customers to
access resources. With new technologies emerging
first in the consumer market and then spreading
to business organizations, employees expect—
perhaps demand—the ease of use they are accus-tomed
to in their private lives to spill over into their
work environments.
In fact, EMC conducted a global survey of more
than 15,000 participants that assessed consumers’
willingness to trade some privacy for more benefits
or conveniences associated with digital technology.13
The study revealed that while more than half have
experienced potentially compromised privacy
due to a data breach, they are not taking basic
measures to protect their information, such as
regularly changing passwords or using password
protection on mobile devices.
What’s more, EMC found that viewpoints on
privacy varied wildly based on which of their online
personas were affected—for example, Social Me
for interaction with social media and email is least
willing to trade privacy for convenience; while
Consumer Me, interacting with online stores, is
somewhat more tolerant; and Employee Me is just
a little more tolerant interacting with employment-related
systems and websites.
OVERWHELMED
The need to deal with multiple digital identities and
the interconnection of resources inside and outside
of the organization is overwhelming traditional
access and authentication management practices.
The result: increased complexity and new risks to
manage on a number of fronts.
For starters, “The universe of what an organiza-tion
consider ‘users’ has grown exponentially,”
says Carpenter. “It includes auditors, vendors,
suppliers—literally the world. Most organizations are
struggling with trying to match the right authentica-tion
method to the right use.”
The proliferation of access pathways often results in
disparate policies that increase the risk; for example,
many organizations require two-factor authentication
for VPN access, but users may be able to access the
same resources from their mobile devices simply by
entering a four-digit PIN. Organizations are seeking to
regain control over such inconsistencies.
Further complicating security management is the
threat of Shadow IT—the ability of users or individual
departments to self-provision cloud services, such
as file sharing or specific business services, with
or without IT’s knowledge or approval. Not only
are these services accessed without any approved
authentication requirements, but users may reuse
internal passwords on external cloud services,
increasing the potential for passwords and user-names
stolen from an external service being used
to breach corporate assets within the firewall or on
hosted enterprise services.
One-size-fits-all access and authorization manage-ment
solutions no longer hold up when users and
customers have so many options. “It’s an issue of
being able to fit the right authentication method to
the right user, to the right device, to the right infor-mation
they are trying to access,” says Amy Black-shaw,
manager of product marketing for fraud and
risk intelligence with RSA. “It’s all about choices.”
CIOs and CFOs are faced with managing a spec-trum
of risk, based on who, how and from where
access is being requested. More stringent secu-rity
may apply to those who are coming in on the
corporate network to access proprietary informa-tion,
compared to more transparent security for
those accessing a company’s social media.
Blackshaw notes that w 4 hile an enterprise may be
WITH USERS ACCUSTOMED TO
SWITCHING BETWEEN MULTIPLE
DEVICES—SMARTPHONES,
LAPTOPS, TABLETS—THE
GROWING POPULARITY AND
DEMAND FOR MOBILE ACCESS
EXACERBATES WHAT WAS
ALREADY A PROBLEM OF
ENSURING PROPER USE OF
PASSWORD SECURITY.
Taming the
Password Jumble
❱❱ ASSURED
AUTHENTICATION
❱❱ OVERWHELMED
IN THE REAL WORLD
❱❱ BOTTOM LINE
SPANNING
ENVIRONMENTS
Case Studies
❱❱ ADP
AGENCY
SYSTEM
❱❱ RAPATTONI

able to exert more stringent controls over workers,
it may not have much influence with consumers
who resist added friction in their online activities.
“Unlike employees, consumers can vote with their
feet and seek out other service providers [that]
they view as easier to deal with,” she says. Banks,
for example, are struggling with the issue of how
to provide consumer ease of access while ensuring
security and confidentiality of their accounts. Simi-larly,
healthcare organizations are rapidly rolling out
patient portals while attempting to make authenti-cation
seamless and transparent.
EVOLVING STRATEGIES IN THE
REAL WORLD
IT must develop authentication strategies that
evolve with market changes. “If an employee
at work can’t share photos or documents with
acquaintances, they will find a way to send them
through consumer-grade software that they like and
are used to,” says Mushegh Hakhinian, lead security
architect at Intralinks.
Intralinks provides strategic collaboration solutions
on which more than $23 trillion in transactions
FORWARD PROGRESS
KAYVAN ALIKHANI
Senior Director of Technology at RSA focusing on mobility
Q. It seems that virtually everybody is unhappy with today’s
password-dependent authentication schemes, so what is RSA’s
forward-looking, next-generation vision for resolving this?
A. The future is truly about choice and providing secure authentication
that makes it easy for users to comply with security policies. In the
past, biometrics wasn’t very convenient, and proved very expensive. Now cost-effective technologies
built into mobile devices, such as the camera, speaker, accelerometer, fingerprint sensor and geoloca-tion,
can enhance authentication with behavior metrics based on the activities of the user, enabling
a more convenient experience. Potential user authentication technologies include fingerprint, face
or voice print, iris structures, ear shape, heartbeat analysis as well as activities such as keystroke
analysis and handwriting.
Q. How does behavior metrics differ from biometrics?
A. It’s all about utilizing what a person is doing—tied with their mobile device—to better prove that
they are who they say they are. With behavior metrics, you can look at who your users are, what
they are trying to access, and where they are trying to access it. You need to have an ecosystem
to deliver different controls based on those three groups, and flexibility for users. For example,
in a dark room the smartphone camera is not going to “pick up” the face; in a loud subway, voice
recognition probably won’t work; in police, fire and health vehicles where gloves are often worn,
fingerprint sensor is not optimal. So you need options, almost like a menu, to give users choices.
Even when people type onto their device or laptop keyboard, they have a specific signature based
on velocities, rhythms and pressure. If you identify these factors passively, you get very rich indica-tors
that enable frictionless authentication.
Q. So how do we get from here to there, and what is it going to cost?
A. Whether we realize it or not, what we’re going through here is the death of passwords. RSA’s vision
is to evolve technology to meet the changing needs of organizations and protect them as they move
into the realms of cloud, mobile, social and big data. It requires an organization with the ongoing vision
and an ecosystem of partnerships that implies protocols and standards, not another point solution
vendor that can provide the cheapest option. With cloud, for example, all of these organizations are
going to be communicating, authenticating and cross authenticating, so you have to have protocols
and standards to make that happen.
Organizations want something that is cheap to deploy, that is convenient to users and will protect
all their information. Of course, that doesn’t exist. You have information and you don’t want that
circulating freely on the Internet, so there is a value to protecting that information.
5
Taming the
Password Jumble
❱❱ ASSURED
AUTHENTICATION
❱❱ OVERWHELMED
IN THE REAL WORLD
❱❱ BOTTOM LINE
SPANNING
ENVIRONMENTS
Case Studies
❱❱ ADP
AGENCY
SYSTEM
❱❱ RAPATTONI

6
have been conducted and which incorporate RSA’s
Adaptive Authentication Risk-Based Authentica-tion
Platform. Serving a wide range of industries,
including financial services, life sciences, technology
and manufacturing, Intralinks is able to provide
multifactor authentication, without requiring users
to manage individual tokens.
“The second identification factor is not something
the user holds in hand; it is the device they originate
a transaction from,” says Hakhinian. The authentica-tion
process can determine key behavioral aspects
such as the network being used, a geolocation
signal, or history of previous activity to determine
likely fraudulent access attempts.
Analyst Jack Gold of J. Gold Associates, writing
in a recent report on an identity-driven approach
to mobile security, states, “A balanced approach
between what users value highly and what IT requires
to maintain security is an ongoing challenge that
can best be addressed through a set of realistic and
consistent policies, and security solutions that work
in conjunction with these policies.” By establishing
a unique user’s identity and current conditions, he
adds, security can be tailored to the situation.
Finding that balance is an imperative for today’s
enterprise. The vast majority of enterprises,
particularly those that are consumer focused, still
rely on simple username and password combina-tions,
Blackshaw says. Many are familiar with RSA’s
SecurID hardware-based authenticators that provide
an easy-to-use, convenient, self-contained method
for effective user identification. When users attempt
to log in, they are required to provide something
they know—a PIN—and something they have—a
unique one-time password (OTP) from their SecurID
token that changes every 60 seconds—before they
are granted access to the secured application.
The time-based algorithm found in RSA hardware
authenticators can also be utilized as software-based
tokens that are bound to users’ mobile
devices. The user experience is similar, although
with the software tokens, once the PIN is entered,
the one-time password appears on the device
screen, to be copied into the particular access inter-face
that is being used.
Companies like Intralinks that utilize tokens are
now able to enhance security by utilizing RSA’s Risk
Engine, which examines a variety of indicators to
determine a user’s level of risk. Indicators could be
something like an access request from a foreign
location that a user is not likely to be in, or too-frequent
requests from a single user coming from
multiple time zones.
BOTTOM LINE
Passwords have been a mainstay—and a prime risk
factor—since the era of the mainframe. Keeping
pace with the latest cyberthreats, technology trends
and business requirements calls for a change in
traditional information security processes. Managing
security and access management across increas-ingly
diverse physical, virtual and cloud-based
environments broadens the risk environment and
creates new challenges.
Migrating to a risk-based authentication system
increases security transparently by delivering multi-factor
authentication in a user-friendly fashion that
improves the experience while ensuring that the right
person gains access to the right information from an
appropriate location and device. In order to achieve
the desired balance between security and a posi-tive
user experience, organizations need an adaptive
approach to identity and authentication that can
adjust to changing needs and changing user behav-iors.
Only then can they securely embrace the mobile
revolution without immobilizing the user.
1 Forrester Research, “Consumer Web Portals at Significant Security Risk”
2 Julie Bort, “By 2017, We’ll Each Have 5 Internet Devices (And More
Predictions From Cisco),” May 29, 2013. Business Insider.
3 “Kaspersky Lab report: 37.3 million users experienced phishing
attacks in the last year,” June 20, 2013. Kaspersky Labs.
4 Jared Newman, “The 25 worst passwords of 2013: ‘password’ gets
dethroned,” January 20. PC World.
5 Benjamin Mullin, “Access refined: Securely store your newsroom’s
passwords,” June 20, 2014. The Poynter Institute.
6 Dave Greenbaun, “Quick Tip: Obscure Your Address Book Data,”
August 9, 2010. GigaOM.
7 Richard Nieve, “Heartbleed bug: What you need to know (FAQ),”
April 11 2014. CNET.
8 Forrester Research, “Consumer Web Portals at Significant
Security Risk”
9 Karl Smallwood, Nov. 29, 2013, “For Nearly Two Decades the
Nuclear Launch Code at all Minuteman Silos in the United States
Was 00000000.” Today I Found Out.
10 “UK Cyber Vulnerability Index 2013,” July 2013. KPMG, LLP.
11 “Gartner Highlights Four Myths Surrounding IT Self-Service.”
Aug. 25, 2010. Gartner, Inc.
12 2014 Data Breach Investigations Report, Verizon Enterprise Solutions.
13 Global Internet Privacy Study Reveals Consumers’ Conflicting Views,”
EMC Corp. June 12, 2014.
KEEPING PACE WITH THE LATEST
CYBERTHREATS, TECHNOLOGY
TRENDS AND BUSINESS
REQUIREMENTS CALLS FOR
A CHANGE IN TRADITIONAL
INFORMATION SECURITY
PROCESSES.
Taming the
Password Jumble
❱❱ ASSURED
AUTHENTICATION
❱❱ OVERWHELMED
IN THE REAL WORLD
❱❱ BOTTOM LINE
SPANNING
ENVIRONMENTS
Case Studies
❱❱ ADP
AGENCY
SYSTEM
❱❱ RAPATTONI

ADP
ADP enables secure home working with RSA®
Authentication Manager 8.0
As one of the world’s largest providers of business outsourcing and human capital
management solutions, ADP offers human resource, payroll, talent management, tax and
benefits administration solutions from a single source. It has more than $10 billion in revenues.
KEY REQUIREMENTS
Among the most sensitive data is that relating to employees. Employers typically hold information on their
people that spans money, health, where they live, their banking and tax details, and their progress at work.
ADP provides human capital management solutions to companies in more than 125 countries. “Security is
essential to our business proposition,” said Rodrigue Klock, IT Security Engineer at ADP. “We have to prove
to our customers that we are secure, so that they can have confidence they can work with us. We trust RSA
SecurID to ensure our systems can only be accessed by authorized users.”
ADP has been using RSA SecurID for more than eight years in Europe, and for 15 years in the U.S. SecurID is
the market-leading one-time password technology, interoperable with over 350 third-party applications. ADP
uses hardware tokens to provide secured access for 400 customers to its computer systems.
Software tokens were distributed through RSA Authentication Manager using the Cryptographic Token Key
Initialization Protocol (CT-KIP), but this required employees to connect to the local area network (LAN) to
receive a token, so it could only be used when on site at an ADP office. Users at home would have to be
manually emailed a software token or use a fixed passcode, which is less secure than a one-time password.
ADP needed a way to provide secure access to its systems for employees working from home or client sites,
and connecting to the computer systems using VPN.
SOLUTION
ADP tested RSA Authentication Manager 8.0, the latest version
of the software used to manage its secure network access. “RSA
Authentication Manager 8.0 provides a better experience for
our users because they don’t have to be in the office to receive
a software token anymore,” said Klock. “They can download it
directly over the Internet when connected to the VPN or using
VPN-SSL, without compromising on security. Users enter their
personal identification number (PIN) into the software on their
computer, and this creates the passcode that is used to connect.
As a result, they can work securely anywhere they can get online.”
He adds: “The design of RSA Authentication Manager 8.0 is
much simpler for administrators to use than the previous
version. The new interface brings a lot of information together in
one place. Previously, you would have to click several times to
see a user profile, token details, and date of connection, but now
all that information can be found on a single screen that brings
together the global information on users.”
7
Case Studies
Taming the
Password Jumble
❱❱ ASSURED
AUTHENTICATION
❱❱ OVERWHELMED
IN THE REAL WORLD
❱❱ BOTTOM LINE
SPANNING
ENVIRONMENTS
Case Studies
❱❱ ADP
AGENCY
SYSTEM
❱❱ RAPATTONI
ê
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8
DUTCH CENTRAL JUSTICIARY
COLLECTION AGENCY
Government agency boosts efficiency and drives
down costs with RSA technology
Part of the Dutch Ministry of Public Safety and Justice, the Central Justiciary
Collection Agency (CJIB) manages the recovery of all penalties and fines on behalf
of the Ministry. It employs around 1,100 people, who are committed to their role
in upholding the integrity of the Dutch justice system.
KEY REQUIREMENTS
The remote access solution that the agency had in place was based on a Public Key Infrastructure (PKI),
which over time had become problematic for the IT security manager. Chris Eyzenga, Security and
Continuity Manager at CJIB, explains: “The PKI-based model offered us limited support for devices that
weren’t based on the Windows operating system. It required additional shoring up of our remote security
systems, which limited the functionality available to employees. It also took up to eight weeks for keys to be
issued to new users, or if an existing user needed a replacement. Needless to say, this was very inefficient
for the organization, and inconvenient for our employees, who need constant, reliable access to email,
documents and spreadsheets.”
The agency therefore began to look for a new remote access solution with two-factor authentication that
would align with the ISO 27002 security standard and also be easy to install and use.
SOLUTION
CJIB began by running a proof-of-concept of a desktop
virtualization solution from VMware. “The solution worked well,
but we needed to add two-factor authentication to ensure we
had the level of security we needed,” says Eyzenga. “We knew
that RSA SecurID® and Authentication Manager 8 integrated
seamlessly with the VMware solution, so we wanted to use
them to deliver the additional authentication.”
Next, the agency needed to decide whether to use hard or soft
tokens. It contracted local RSA partner, PointGroup, which ran
a cost comparison which showed the soft token option would
be more economical for CJIB. The agency decided to use SMS
tokens delivered to employees’ personal mobile phones. “No
one goes anywhere without their phone these days,” says
Eyzenga. “So by sending their authentication tokens to these
devices, we can be sure the employee will always be able to
access it, and it minimizes the risk of them forgetting or losing
their token.” PointGroup and CJIB worked with local network provider CM Telecom to negotiate a secure,
reliable network over which to send the SMS tokens.
With the arrangements in place, the agency ran a pilot of the new remote desktop solution, which
demonstrated its simplicity, ease of use and scalability to the rest of the organization. Eyzenga recalls:
“The installation was very quick. We’d planned two days for it, but we were done by afternoon tea on
the first day. It was also easy to set the parameters we need in order to align with the ISO 27002 security
standard, such as those around the lifetime of SMS tokens and imposing limits for the number of times
an incorrect PIN number can be entered before an account is blocked.”
ê
DOWNLOAD PDF
Taming the
Password Jumble
❱❱ ASSURED
AUTHENTICATION
❱❱ OVERWHELMED
IN THE REAL WORLD
❱❱ BOTTOM LINE
SPANNING
ENVIRONMENTS
Case Studies
❱❱ ADP
AGENCY
SYSTEM
❱❱ RAPATTONI

9
GEISINGER HEALTH SYSTEM
Transforming patient care in the Emergency Department
Founded in 1915, Geisinger Health System is a physician-led healthcare system, dedicated to
healthcare, education, research, and service, spanning 41 counties in Pennsylvania and serving
2.6 million people. It has received national recognition as a model for best-practice health
services delivery and its physicians have been listed in The Best Doctors in America. To learn
more, please visit: www.geisinger.org.
KEY REQUIREMENTS
Geisinger Health System is a nationally recognized leader in healthcare IT, specifically the adoption of
electronic patient records to improve patient care. It has an extensive network of departmental applications
and web portals serving staff, affiliated physicians, patients, and health-plan members.
Geisinger has long used access management software to provide physicians and patients with single sign-on
access to clinical applications as well as authentication tokens to provide additional secure access for
employees and vendor partners.
To further improve the quality and safety of patient care, Geisinger put in place a program to integrate and
extend access to its network of healthcare IT systems. It recently created a Regional Health Integrated
Organization (RHIO) connected via The Keystone Health Information Exchange (KeyHIE™).
The aim of KeyHIE is to allow clinicians at some 53 rural Pennsylvania hospitals to easily share patient data.
The first phase of this project is a pilot implementation involving the Emergency Departments (ED) at Geisinger
Medical Center, Shamokin Hospital, and Bloomsburg Hospital, all located in north central Pennsylvania.
SOLUTION
Geisinger selected RSA Access Manager and RSA Federated
Identity Manager to manage user access across the three
hospitals. This enterprise-ready solution enables organizations
to securely exchange identities across network domains,
providing end users with secure access to multiple external
applications with a single identity and log on.
The system allows doctors and nurses in the Geisinger,
Shamokin, and Bloomsburg emergency departments to access
critical health data of each other’s patients in real time. Using
RSA technology, Geisinger has been able to mitigate the risk of
internal security breaches through centralized management and
control of user authentication and authorization privileges.
Geisinger has also rolled out RSA Adaptive Authentication to
provide affiliated and referring physicians with secure access
to patients’ electronic medical records. The solution’s risk-based authentication technology conducts a risk
assessment behind the scenes, ensuring minimal inconvenience to the user.
A unique risk score is assigned to each activity, and users are only challenged when an activity is identified
as moderate or high risk and/or an organizational policy is violated.
David Young, IT Director at Geisinger Health System, says: “We were particularly attracted by the way RSA
Adaptive Authentication offers layers of security in addition to the standard user name and password, but
without inconveniencing the user. It is ideal for clinicians working in a busy and often pressured hospital and
clinic environment.”
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Taming the
Password Jumble
❱❱ ASSURED
AUTHENTICATION
❱❱ OVERWHELMED
IN THE REAL WORLD
❱❱ BOTTOM LINE
SPANNING
ENVIRONMENTS
Case Studies
❱❱ ADP
AGENCY
SYSTEM
❱❱ RAPATTONI

10
Taming the
Password Jumble
❱❱ ASSURED
AUTHENTICATION
❱❱ OVERWHELMED
IN THE REAL WORLD
❱❱ BOTTOM LINE
SPANNING
ENVIRONMENTS
Case Studies
❱❱ ADP
AGENCY
SYSTEM
❱❱ RAPATTONI
RAPATTONI
Rapattoni builds business by protecting customer interests
Rapattoni is one of the leading software providers for the U.S. real estate industry. Established
in 1970, the company provides the technology to power more than 100 Multiple Listing
Services (MLS) which are in turn used by more than 250,000 real estate professionals to share
information about properties for sale.
KEY REQUIREMENTS
An MLS, which consists of hundreds of data fields that provide real estate agents with information relating to
listed properties, is an indispensable tool for U.S. real estate agents.
Rapattoni provides its MLS service via a Software-as-a-Service (SaaS) model, ensuring MLSs receive frequent
software updates. Several years ago, Rapattoni implemented a market-leading strong authentication system
based on software and hardware tokens to allow MLSs to protect their systems from unauthorized use.
The implementation was a great success, with a large number of real estate professionals using tokens for
secure website access to safeguard clients’ personal information.
Rapattoni was particularly interested when its trusted vendor launched a new adaptive authentication
solution. This is a comprehensive authentication and fraud-detection platform that monitors and
authenticates customer activity based on risk levels, institutional policies, and customer segmentation. As a
result, Rapattoni was keen to incorporate the technology into its MLS offerings.
It believed the solution could galvanize existing security protection and equally importantly, in a small but
intensely competitive market undergoing economic turmoil, Rapattoni understood that the solution could
also be used as a market-winning business differentiator.
SOLUTION
Tim P. Johnson, Chief Financial Officer and VP of Business
Development, Rapattoni, said: “The RSA SecurID® system is
a great advantage for our MLS customers. In line with our
philosophy of introducing innovative technologies, we also
decided to offer our customers RSA Adaptive Authentication.”
RSA Adaptive Authentication establishes the identity of
users by measuring a series of risk indicators such as device
identification, geographical location, and behavioral profiling.
By deploying the technology, Rapattoni’s customers ensured
legitimate users can securely access the MLS from an office PC,
notebook, or remote PC at a client site, regardless of location.
It works by collating fraud indicators with user profiling and
transactional behavioral patterns and identifies behavior and
activity patterns that do not conform to historical patterns and
known activities. If the RSA Adaptive Authentication system does not recognize the IP address range, the
user will need to answer a series of ‘challenge questions’ in order to be authenticated.
If the IP address range does not reflect common usage patterns, a series of further flags will also be raised,
requiring more responses from the user before access is permitted. All incoming logon attempts are vetted
against RSA’s eFraudNetwork™, the industry’s first and largest cross-institution, cross-industry, and cross-platform
online fraud network dedicated to sharing and disseminating information on fraudulent activity.
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Taking Control of the Digital and Mobile User Authentication Challenge

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