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- 1. BACHELOR OF SCIENCE (HONOURS) IN ARCHITECTURE THEORIES OF ARCHITECTURE AND URBANISM (ARC61303) SYNOPSIS: REACTION PAPER (AUGUST 2018) Name: TAN YANG ID No.: 0328025 Lecturer: MR PRINCE Tutorial Time: Reader/Text Title: A SIGNIFICANCE OF A&P PARKING LOTS OR LEARNING FROM LAS VEGAS Synopsis No:2A Author: Robert Venturi “Architects have preferred to change the existing environment rather than enhance what is there” The authors begin by criticizing modern architects who has abandoned the traditional iconology and too much into the expressionistic use of space and light doesn’t communicate with people effectively. The Las Vegas Commercial Strip documented an architecture of communication over space. The author believes that communication of representational architecture (architecture with expressionistic and abstract form) is not appropriate as they are normally genuine internal representations (1). For example, Jewish Museum Berlin is a memorial designed by architect Daniel Libeskind, which is renowned for its fragmented sculptural form representing the pains and suffers of the Jews during the Holocaust. In the perspective of amateurs in arts or architecture, they won’t get the meaning at the first sight or even understand it thoroughly. Symbol in space before form in space was stated that sign in architectural style is anti-spatial, signs could also give a means of orientation. Cities communicate messages with functional, symbolic and persuasive to people as they move about. Combinations between signs and buildings, between form and meaning, between driver and roadside are deeply relevant not only to architecture, also the urban environment. According to Kevin Lynch’s 5 elements of city (path, nodes, landmarks, edges and districts), I believe those signboard act as a landmark or an important way-finding element for guiding people to their desired destination significantly. In Malaysia’s North-South Expressway, we often find large signage board with symbols of the important functions along the journey (remaining distance to destinations, petrol station, restroom and etc.), that allow the driver to plan its journey in advance despite of travelling in high speed. In conclusion, the author’s point gave me another insight of looking at architecture, which I find the needs to train myself to look at it in amateur’s perspective, which enhance the workability of design on wider range of users. As an architecture student, we are taught not to be “literal” in doing design. But in this case, literal things work better, which raised up a question in my head, why we still need to design architecture in such representational or abstract manner while signboards can immediately deliver the meaning or function of the building to its user? Word Count: 373 Mark Grade Assessed by: Date Page No.