Tapping social media for value creation & growth in business
0 likes723 views
The document provides details about Andrew Chow, including his experience facilitating events and training. It lists his company and education background, awards received, areas of expertise, professional affiliations, and social media presence. Andrew Chow has over 25 years of experience in public relations, social media strategy, and personality profiling. He regularly shares content through various social media platforms and has been featured in over 250 media interviews in the past 7 years.
Tapping social media for value creation & growth in business
- 2. Andrew Chow Company Ideamart (S) Pte Ltd since 1994 Ideas & Concepts since 2002 Education Thames Valley University, UK Business Awards STB – Most Innovative Marketing Initiative award 2007 Spirit of Enterprise 2008 Successful Entrepreneur 2010 Spirit of Service 2012 Certification NLP Practitioner & Certified Life Coach Forte Public Relations Social Media Strategy Enneagram Personality Profiling Professional Affiliation WDA ACTA-certified Asia Professional Speakers - Singapore
- 3. Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 250 interviews/feature in 7 years from local / International media
- 4. Branding & Crowd Sourcing Networking & Referral Sales & Marketing Competitive Insight Public Relations & Crisis Management Customer Relations Management Internal Communications
- 6. New Economy Thinking “GREEN” Global Citizenship Dependency on Technology Proliferation of media Choices
- 7. Outsourcing of jobs Smaller budget More accountability Less fun More demanding customers Lower risk tolerance Everything is moving faster Small staff strength
- 8. More online channel choices Comparison shopping Less spending power Increased mobile communications Searching for value More prone to others’ opinion Less trust in government campaign and business advertising Less loyalty More fear They talk to each other
- 9. People from all over the world give you ideas on how you can improve your products and services (Crowd Sourcing)
- 10. Your website has more visitors and staying online much longer than before (Meaningful Engagement)
- 11. You become a choice employer and everyone wants to work for you (Social Recruitment Strategy)
- 12. More people are aware of your Corporate Social Responsibility (CSR) initiatives and join your causes (Social Branding & Perception) More customers are forming so many interest groups revolving your brand that you have lost track of them. (fans)
- 13. More customers are forming so many interest groups revolving your brand that you have lost track of them. (Fans)
- 14. Others in the same industry are emulating what you are doing for your company (Thought leadership)
- 15. Others write about you and it becomes an entry on the social encyclopedia (Wikipedia)
- 16. Word of mouth was great, now how about “Words of Many Mouths” all at the same time (Social Media Effect)
- 17. Your prospects are telling others about you even if they are not prepared to buy from you yet (Sharing)
- 18. People whom you do not know are telling you when and how many times they have visited your business venues (Location Checkin to Location Marketing)
- 19. Your sales staff are having inquiries weekly because they are making new contacts without much offline networking (Facebook)
- 20. B2B or B2C partners are coming to you with proposals to create new channels and markets (Linkedin)
- 21. You get to test out a foreign market and gauge its potential without physically going there. (due diligence)
- 22. More are buying from you because 4 out of 5 of their friends said you are good and recommended it. (“likes”, recommendation and endorsement)
- 23. Your market survey can be created easily and shared to millions of people. The insight can be obtained within a very short period (Poll – Customer Engagement & Thought Leadership)
- 24. Celebrities become your brand ambassadors to represent and speak for you ever asking for a single cent (Blogging improves your visibility online)
- 25. Your brochures are viewed and downloaded on a server, shared by many who do not even know you personally. (Incremental Marketing through Slideshare )
- 26. New Content (video) from old material (photo) (Youtube & Animoto)
- 27. You are fully aware of what you competitors are doing online without ever going to their sites at all! ( Socialmention : the “Google” of Social Media )
- 28. You have done an event and many people are talking about it online, looking forward to invite their friends for the next one (Post event Marketing : Photo Tagging)
- 30. interested in leveraging Social Media as a new marketing channel understands that Social Media is a long term priority prepared to contribute to social media content development interested in taking the feedback from customer views and other data to make changes in the organization willing to provide the resources necessary in order to get the social media program off the ground
- 31. which social media channels are available and which are the best fit for our organization solid understanding of how our employees and executives are currently using Social Media read industry-based reports and benchmarking studies on Social Media attended conferences and networked with colleagues to gain a better understanding of how they plan on implementation joined Social Media peer groups to learn more about how we can leverage Social Media subscribe to Mashable or other Social Media educational sites
- 32. Dedicated online community groups exist for our customer a company profile on Social Media networking sites such as LinkedIn, Facebook, etc. Our subscriber list is growing among the various forms of Social Media currently being used regularly contribute to online discussions know if our audiences tone is positive, neutral, or negative on 3rd party sites Our audience (customers, prospects, etc) regularly make comments on our postings
- 33. audited our top competitors online strategy, evaluated their maturity and have a basic idea of what they are doing with Social Media regularly track our competitors (# of Blog Postings, Comments, Twitter Followers, Facebook Group Members, etc.) monitor competitive social media changes and updates daily provide competitive positioning information to our product management group joined our competitors online community and networking groups
- 34. defined roles and responsibilities for people in our organization who are involved with Social Media dedicated internal point person to manage our Social Media program consulted with Social Media experts to ensure our programs success an industry thought leader who contributes to our blog postings consulted with our IT department to get their input on technology selections developed and provided a training program to employees and contractors
- 35. created and presented a social media channel map which highlights how we will use Social Media a defined strategy with clear objectives, targets, initiatives and measures analyzed and prioritized our Social Media channel options and have consensus on which opportunities pursue first evaluated and selected technology solutions for implementing our Social Media program developed a project plan with timelines, deliverables and milestones communicated our Social Media plan to our employees
- 36. incorporated and integrated Social Media into our normal marketing mix developed a calendar for selecting topics and organizing Social Media communications defined the frequency for updating our Social Media channels regularly scheduled meeting to discuss our Social Media program
- 37. a policy to govern the use of Social Media with our employees, contractors, prospects and customers a dashboard to report on our top Social Media metrics communicate the results of our Social Media program to Senior Management on a regular basis documented the Terms of Use and Privacy Policy for the Social Media applications that we provide
- 38. Weighting different category means differently to different companies Total = 100% Assessment 5 – strongly agree 1 – strongly disagree Score Category = % of Weighting x Assessment Overall = Total of 8 categories
- 39. Seminars, Training and Consultation Readiness General Assessment Seminars (2) SIRC Job Functions Industry Consultation (3) (3) (1)
- 40. General ▪ Basic Course : Exploring Social Media for Business ▪ Duration : 1 day ▪ Outline : ▪ Overview of Social Media ▪ Basic platforms ▪ Advanced platforms ▪ Current Application of Social Media General (3) Industry (2)
- 41. General ▪ Intermediate Course : Implementing Social Media for business ▪ Duration : 1 day ▪ Outline : ▪ Social Media Strategy Map ▪ Social Media Response Map ▪ Social Media Guidelines and Policy ▪ Social Media Risk Assessment General (3) Industry (2)
- 42. Industry ▪ Master Class: Social Media for B2B Business ▪ Duration : 1 day ▪ Outline : ▪ Defining Your B2B Social Media Strategy ▪ 16 best practices of corporate blogging for B2B ▪ 13 Corporate Marketing lessons Readiness General Assessment Seminars (3) SIRC Functions Industry (6) (2)
- 43. Industry ▪ Master Class: Social Media for Retail Business ▪ Food & Beverage, Retail, FMCG, Heartland Micro-business ▪ Duration : 1 day ▪ Outline : ▪ Case studies of Success Retailers on Social Media ▪ Loyalty programs through Facebook application ▪ Working alongside with “Groupon” systems ▪ Location-based marketing (Foursquare) ▪ Leveraging on customers’ social network Readiness ▪ Develop social network and mobile apps Assessment Seminars General (3) ▪ Managing conversational marketing ▪ Creating user-generated content SIRC Industry (2)
- 44. Industry ▪ Master Class: Social Media for Hospitality Industry ▪ Hotels, Attraction, Integrated resorts, Travel, MICE ▪ Duration : 1 day ▪ Outline : Create original customer story Harassing content from other online sources personalising corporate social media accounts Embracing the social media culture Integrate social media into online booking Conversion of positive feedback into guest blogging Develop social brand ambassadors through existing loyalty programs Readiness General Assessment Seminars (3) SIRC Industry (3)
- 45. Job Functions ▪ Master Class: Social Media Public Relations & Crisis Management ▪ Duration : 1 day ▪ Outline : ▪ Developing positive relationship with journalists on social media ▪ Master the art of creative pitching ▪ Using social media as an alternative to press release ▪ Overview of crisis management ▪ 10 Most commonly asked questions Readiness Assessment General (3) Seminars ▪ Establish the SOP by experience ▪ Nurturing of brand ambassadors for social media SIRC Functions Industry (6) (2)
- 46. Job Function ▪ Master Class: Branding & Customer Service via Social Media ▪ Duration : 1 day ▪ Outline : ▪ How social media help your brand audit ▪ Platforms and style of conversation to consolidate your position ▪ Brand communication : an organisation responsibility on social media ▪ Integrating customer service into social media marketing ▪ Customer Service Case Studies Readiness General ▪ Best practices of online Customer Service Assessment Seminars (3) ▪ The future of customer service on social media SIRC Functions Industry (6) (2)
- 47. Job Function ▪ Master Class: Managing Social Media impact for HR Professional ▪ Duration : 1 day ▪ Outline : ▪ Developing company usage policy ▪ Use Linkedin for recruitment ▪ Using Slideshare and proprofs for training and development ▪ Internal communication as a branding tool Assessment Readiness General (3) Seminars ▪ Crafting job description for social media role SIRC Functions Industry (6) (2)
- 48. 3 Oct : Exploring Social Media Strategy 12 Oct : Social Media for B2B 31 Oct : Implementing Social Media Strategy 1 Nov : Exploring Social Media Strategy 22 Nov : Implementing Social Media Strategy 28 Nov : Social Media for Retail
- 49. Book : 88 Essential Secrets DVD : Master the Art of Managing the Media Pre Order : Social Media 247
- 50. Facilitated by: