TAPTAP mobile ad formats 2012
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The document outlines creative guidelines for Tap Tap's premium mobile audience including various ad formats like splash screens, banners, interstitials, and video ads for smartphones and iPads. Each ad type is specified with dimensions, file size limits, supported formats, and behavioral characteristics during app load. It aims to maximize user engagement while ensuring a non-intrusive experience across different platforms.
TAPTAP mobile ad formats 2012
- 1. TAP TAP Premium Mobile Audience Creative Guidelines 2012
- 2. Index TAP TAP 1. Splash Screen ................. 3 1. App Start Banner 2. App Start Interstitial 3. App Start Video 2. Home ............................... 5 1. Banner 2. Interstitial 3. Banner Rich Media 4. Interstitial Rich Media 5. Video Banner 6. Video Interstitial 3. Sections...........................11 1. Banner 2. Interstitial 3. Banner Rich Media 4. Interstitial Rich Media 5. Video Banner 6. Video Interstitial 7. Video Pre Roll 8. Video Post Roll 2
- 3. Splash Screen TAP Smartphone TAP 320 x 150px App Start Banner 320 x 150px URL Compatible Platforms App You Smartphone Apple InApp (iPhone/iPod) & Market Tube Smartphone Android inApp Specs Banner 320x150 < 10KB for basic Banners < 15KB for dynamic Banners .gif, .png, .jpg Banner iTunes Behaviour A banner will be showed while the application is loaded. When the user closes the video, the application execution will continue. 320 x 480px App Start Interstitial 320 x 480px / 480 x 320px URL Compatible Platforms 480 x 320px App You Smartphone Apple InApp (iPhone/iPod) & Interstitial Market Tube Smartphone Android inApp Specs Interstitial 320x480 / 480x320 < 20KB .gif, .png, .jpg iTunes Behaviour A full interstitial will be displayed in landscape while the application is loaded. The interstitial has a close button making it non-intrusive for the user. When the user closes the interstitial, the application execution will continue. App Start Video 480 x 320px URL Compatible Platforms 480 x 320px App You Smartphone Apple InApp (iPhone/iPod) & Market Tube Smartphone Android inApp Specs Video 480 x 320 < 720KB / .mp4 y .mov Minimum 9 Seconds Maximum 15 Seconds iTunes Behaviour A full screen video will be displayed in landscape while the application is loaded. The video has a close button making it non-intrusive for the user. When the user closes the video, the application execution will continue. 3
- 4. Splash Screen TAP iPad TAP 768 x 360px App Start Banner 768 x 360px URL Compatible Platforms App You Apple iPad IOS Market Tube Specs 768x360 < 16KB for basic Banners Banner Banner < 30KB for dynamic Banners .gif, .png, .jpg iTunes Behaviour A banner will be showed while the application is loaded. When the user closes the video, the application execution will continue. 768 x 1024px App Start Interstitial 1024 x 768px 768 x 1024px / 1024 x 768px URL Compatible Platforms App You Apple iPad IOS Interstitial Market Tube Interstitial Specs 768x1024 7 1024x768 < 33KB .gif, .png, .jpg iTunes Behaviour A full interstitial will be displayed in landscape while the application is loaded. The interstitial has a close button making it non-intrusive for the user. When the user closes the interstitial, the application execution will continue. App Start Video 1024 x 768px 1024 x 768px URL Compatible Platforms App You Apple iPad IOS Market Tube Video Specs 1024x768 < 720KB / formato .mp4 y .mov Minimum 9 Seconds Maximum 15 Seconds iTunes Behaviour A full screen video will be displayed in landscape while the application is loaded. The video has a close button making it non-intrusive for the user. When the user closes the video, the application execution will continue. 4
- 5. Home TAP Smartphone TAP 320 x 50px Banner 320 x 50px URL Compatible Platforms App You Smartphone Apple InApp (iPhone/iPod) & Market Tube Smartphone Android inApp Specs 320x50 < 5KB for basic Banners Banner < 7,5KB for dynamic Banners / .gif, .png, .jpg Banner iTunes Behaviour A Banner may be displayed in the app’s front cover, and will be automatically dismissed after 5/6 seconds if the user has not Tapped on it. 320 x 480px Interstitial 320 x 480px / 480 x 320px URL Compatible Platforms 480 x 320px App You Smartphone Apple InApp (iPhone/iPod) & Interstitial Market Tube Smartphone Android inApp Specs Interstitial 320x480 / 480x320 < 20KB / .gif, .png, .jpg iTunes Behaviour An Interstitial may be displayed in the app’s front cover. A button will be presented to allow the user to skip the Interstitial. The Interstitial will be automatically dismissed after 5/6 seconds if the user has not Tapped on it. 5
- 6. Home TAP iPad TAP 768 x 90px Banner 1024 x 90px 768 x 90px / 1024 x 90px URL Compatible Platforms App You Apple iPad IOS Market Tube Specs Banner 768x90 / 1024x90px < 20KB / .gif, .png, .jpg Banner iTunes Behaviour A Banner may be displayed in the app’s front cover, and will be automatically dismissed after 5/6 seconds if the user has not Tapped on it. 768 x 1024px Interstitial 1024 x 768px 768 x 1024px / 1024 x 768px Interstitial URL Compatible Platforms App You Apple iPad IOS Market Tube Interstitial Specs 768x1024 / 1024x768 < 33KB / .gif, .png, .jpg iTunes Behaviour An Interstitial may be displayed in the app’s front cover. A button will be presented to allow the user to skip the Interstitial. The Interstitial will be automatically dismissed after 5/6 seconds if the user has not Tapped on it. 6
- 7. Home TAP Smartphone TAP 320 x 50px Banner Rich Media 320 x 50px URL Compatible Platforms 50 x 320px App You Smartphone Apple InApp (iPhone/iPod) & Market Tube Smartphone Android inApp Specs 320x50 Banner Banner iTunes Behaviour A Rich Media banner may be displayed in the app’s front cover allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns. 320 x 480px Interstitial Rich Media 320 x 480px / 480 x 320px URL Compatible Platforms 480 x 320px App You Smartphone Apple InApp (iPhone/iPod) & Interstitial Market Tube Smartphone Android inApp Specs Interstitial 320x480 iTunes Behaviour A Rich Media interstitial may be displayed in the app’s front cover allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns. 7
- 8. Home TAP iPad TAP 768 x 90px Banner Rich Media 1024 x 90px 768 x 90px / 1024 x 90px URL Compatible Platforms App You Apple iPad IOS Market Tube Specs Banner 768x90 / 1024x90px Banner iTunes Behaviour A Rich Media banner may be displayed in the app’s front cover allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns. 768 x 1024px Interstitial Rich Media 1024 x 768px 768 x 1024px / 1024 x 768px Interstitial URL Compatible Platforms App You Apple iPad IOS Market Tube Interstitial Specs 768x1024 / 1024x768 iTunes Behaviour A Rich Media interstitial may be displayed in the app’s front cover allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns. 8
- 9. Home TAP Smartphone TAP 320 x 215px Video Banner 320 x 215px URL Compatible Platforms App You Smartphone Apple InApp (iPhone/iPod) & Market Tube Smartphone Android inApp Specs Video Banner 320x215 < 720KB for video / .mp4 & .mov Video minimum 9 seconds - maximum 15 seconds Banner iTunes Behaviour A video ad is shown filling 1/3 of the app’s frontcover. The user can expand the video ad filling the whole screen. A button will be presented to allow the user to skip the Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user´s experience. Video Interstitial 480 x 320px URL Compatible Platforms 480 x 320px You Apple iPhone IOS (iPhone/iPod) & Android App Market Tube Specs Video Interstitial 480x320 < 720KB for video / .mp4 & .mov minimum 9 seconds - maximum 15 seconds iTunes Behaviour An Interstitial video may be displayed in the app’s frontcover. A button will be presented to allow the user to skip the Interstitial Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user’s experience. 9
- 10. Home TAP iPad TAP 768 x 512px Video Banner 768 x 512px URL Compatible Platforms App You Apple iPad OS Video Market Tube Banner Specs Video 768x512 < 720KB for video / .mp4 & .mov Banner minimum 9 seconds - maximum 15 seconds iTunes Behaviour A video ad is shown filling 1/3 of the app’s frontcover. The user can expand the video ad filling the whole screen. A button will be presen- ted to allow the user to skip the Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user’s experience. Video Interstitial 1024 x 768px 1024 x 768px URL Compatible Platforms App You Apple iPad OS Market Tube Video Interstitial Specs 1024x768 < 720KB for video / .mp4 & .mov minimum 9 seconds - maximum 15 seconds iTunes Behaviour An Interstitial video may be displayed in the app’s frontcover. A button will be presented to allow the user to skip the Interstitial Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user’s experience. 10
- 11. Sections TAP Smartphone TAP 320 x 50px Banner 320 x 50px URL Compatible Platforms App You Smartphone Apple InApp (iPhone/iPod) & Market Tube Smartphone Android inApp Specs 320x50 < 5KB for basic Banners Banner < 7,5KB for dynamic Banners / .gif, .png, .jpg Banner iTunes Behaviour A Banner may be displayed in the app’s screen sections , and will be automatically dismissed after 5/6 seconds if the user has not Tapped on it. 320 x 480px Interstitial 320 x 480px / 480 x 320px URL Compatible Platforms 480 x 320px App You Smartphone Apple InApp (iPhone/iPod) & Interstitial Market Tube Smartphone Android inApp Specs Interstitial 320x480 / 480x320 < 20KB / .gif, .png, .jpg iTunes Behaviour An Interstitial may be displayed in the app’s screen sections. A button will be presented to allow the user to skip the Interstitial. The Interstitial will be automatically dismissed after 5/6 seconds if the user has not Tapped on it. 11
- 12. Sections TAP iPad TAP 768 x 90px Banner 1024 x 90px 768 x 90px / 1024 x 90px URL Compatible Platforms App You Apple iPad IOS Market Tube Specs Banner 768x90 / 1024x90px < 20KB / .gif, .png, .jpg Banner iTunes Behaviour A Banner may be displayed in the app’s screen sections, and will be automatically dismissed after 5/6 seconds if the user has not Tapped on it. 768 x 1024px Interstitial 1024 x 768px 768 x 1024px / 1024 x 768px Interstitial URL Compatible Platforms App You Apple iPad IOS Market Tube Interstitial Specs 768x1024 / 1024x768 < 33KB / .gif, .png, .jpg iTunes Behaviour An Interstitial may be displayed in the app’s screen sections. A button will be presented to allow the user to skip the Interstitial. The Interstitial will be automatically dismissed after 5/6 seconds if the user has not Tapped on it. 12
- 13. Sections TAP Smartphone TAP 320 x 50px Banner Rich Media 320 x 50px / 50 x 320px URL Compatible Platforms 50 x 320px App You Smartphone Apple InApp (iPhone/iPod) & Market Tube Smartphone Android inApp Specs 320x50 / 50x320 Banner Banner iTunes Behaviour A Rich Media banner may be displayed in the app’s screen sections allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns. 320 x 480px Interstitial Rich Media 320 x 480px / 480 x 320px URL Compatible Platforms 480 x 320px App You Smartphone Apple InApp (iPhone/iPod) & Interstitial Market Tube Smartphone Android inApp Specs Interstitial 320x480 iTunes Behaviour A Rich Media interstitial may be displayed in the app’s screen sections allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns. 13
- 14. Sections TAP iPad TAP 768 x 90px Banner Rich Media 1024 x 90px 768 x 90px / 1024 x 90px URL Compatible Platforms App You Apple iPad IOS Market Tube Specs Banner 768x90 / 1024x90 Banner iTunes Behaviour A Rich Media banner may be displayed in the app’s screen sections allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns. 768 x 1024px Interstitial Rich Media 1024 x 768px 768 x 1024px / 1024 x 768px Interstitial URL Compatible Platforms App You Apple iPad IOS Market Tube Interstitial Specs 768x1024 / 1024x768 iTunes Behaviour A Rich Media interstitial may be displayed in the app’s screen sections allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns. 14
- 15. Sections TAP Smartphone TAP 320 x 50px Video Banner 320 x 215px URL Compatible Platforms 50 x 320px App You Smartphone Apple InApp (iPhone/iPod) & Market Tube Smartphone Android inApp Specs Video Banner 320x215 < 720KB for video / .mp4 & .mov Video minimum 9 seconds - maximum 15 seconds Banner iTunes Behaviour A video ad is shown filling 1/3 of the app’s screen sections. The user can expand the video ad filling the whole screen. A button will be presented to allow the user to skip the Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience. Video Interstitial 480 x 320px URL Compatible Platforms 480 x 320px You Smartphone Apple InApp (iPhone/iPod) & App Market Tube Smartphone Android inApp Specs Video 480x320 < 720KB for video / .mp4 & .mov Interstitial minimum 9 seconds - maximum 15 seconds iTunes Behaviour An Interstitial video may be displayed may be displayed in the app’s screen sections. A button will be presented to allow the user to skip the Interstitial Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience. 15
- 16. Sections TAP iPad TAP 768 x 512px Video Banner 768 x 512px URL Compatible Platforms App You Apple iPad OS Market Tube Video Specs Banner 768x512 < 720KB for video / .mp4 & .mov Video minimum 9 seconds - maximum 15 seconds Banner iTunes Behaviour A video ad is shown filling 1/3 of the app’s screen sections. The user can expand the video ad filling the whole screen. A button will be presented to allow the user to skip the Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience. Video Interstitial 1024 x 768px 1024 x 768px URL Compatible Platforms App You Apple iPad OS Market Tube Video Specs Interstitial 1024x768 < 720KB for video / .mp4 & .mov minimum 9 seconds - maximum 15 seconds iTunes Behaviour An Interstitial video may be displayed in the app’s screen sections. A button will be presented to allow the user to skip the Interstitial Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience. 16
- 17. Sections TAP Smartphone TAP Video PreRoll 480 x 320px URL Compatible Platforms 480 x 320px App You Smartphone Apple InApp (iPhone/iPod) & Market Tube Smartphone Android inApp Specs Video PreRoll iTunes Behaviour A Pre-Roll video is shown before app video is displayed. Full screen ad shown. A button will be presented to allow the user to skip the Pre-Roll Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience. Video PostRoll 480 x 320px URL Compatible Platforms 480 x 320px App You Smartphone Apple InApp (iPhone/iPod) & Market Tube Smartphone Android inApp Specs Video PostRoll 480x320 <720KB video < 1MB or video with audio / .mp4 & .mov minimum 9 seconds - maximum 15 seconds iTunes Behaviour A Post-Roll video is shown after app video is displayed. Full screen ad shown. A button will be presented to allow the user to skip the Post-Roll Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience. 17
- 18. Sections TAP iPad TAP Video PreRoll 1024 x 768px 1024 x 768px URL Compatible Platforms You App Apple iPad IOS Market Tube Video PreRoll Specs 1024x768 <720KB video < 1MB or video with audio / .mp4 & .mov minimum 9 seconds - maximum 15 seconds iTunes Behaviour A Pre-Roll video is shown before app video is displayed. Full screen ad shown. A button will be presented to allow the user to skip the Pre-Roll Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience. Video PostRoll 1024 x 768px 1024 x 768px URL Compatible Platforms App You Apple iPad IOS Market Tube Video Specs PostRoll 1024x768 <720KB video < 1MB or video with audio / .mp4 & .mov minimum 9 seconds - maximum 15 seconds iTunes Behaviour A Post-Roll video is shown after app video is displayed. Full screen ad shown. A button will be presented to allow the user to skip the Post-Roll Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience. 18
- 19. TAP to actions TAP TAP TAP to Web Behaviour URL The user Taps on the Creative and it redirects to a Website. For URL native apps and custom for each app, the website or landing page may be within or outside the app Banner TAP to Video Nombre Behaviour The user Taps on the Creative and it redirects to a Video. Banner 19
- 20. TAP to actions TAP TAP TAP to App Market App Behaviour The user Taps on the Creative and it redirects to the AppStore. App Market Banner TAP to YouTube You Nombre You Tube Behaviour Tube The user Taps on the Creative and it redirects to Youtube. Banner 20
- 21. TAP to actions TAP TAP TAP to Map Behaviour The user Taps on the Creative and it redirects to the Google Maps. Banner TAP to Call Calling... Behaviour The user Taps on the Creative and a pop up is shown to confirm that a call is going to be made by the user. If the user confirms, then it calls the number, if not, then the action is cancelled. Banner End 21
- 22. TAP to actions TAP TAP TAP to iTunes You Nombre Tube Behaviour The user Taps on the Creative and it redirects to the iTunes. iTunes Banner 22
- 23. TAP TAP Premium Mobile Audience Álvaro del Castillo Fausto Fernández Nicolás Díaz Paz Calvo CEO Sales & Bus Dev Dir. CTO Client Services Dir. +34 671 081 723 +34 618 848 048 +34 655 766 109 +34 655 167 845