The document discusses principles of effective scientific writing. It recommends placing new information in the stress position to emphasize it for readers. Authors should put the subject of the sentence first, followed by relevant context, and articulate the action in the verb. Readers interpret based on structural cues, so authors need to provide context before new ideas and ensure emphasis matches structure. Tables should contextually pattern information on the left and interesting results less obviously on the right. Long sentences are hard to write but not necessarily read if context precedes the subject. Writing style is personal but can be improved.