Task 1
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The advertisement features a BMW Z3 car presented in a way that likens it to a shark, implying it is sleek, stylish, sexy, and streamlined yet somewhat dangerous. The ad targets men ages 20-25 who can afford such a car by using a dark color palette and implying the car's features are already known. It creates a cool yet complex impression through a simple but thoughtful representation of the car.
Task 1
- 1. The product showninthe advertis fora car, namelyaBMW Z3 The way the car ispresentedhasa likenesstoashark, whichconnotesthe car as beingsleek, stylish,sexyandstreamlined,withasuggestionof dangertoit There isa certainadrenaline thatcomeswithowningthe car,but a type of adrenalinethat occurs gracefullyandstylishly It’starget audience islikelytobe menbecause itmakesuse of a darkercolourpalette,as well asplayingonthe ideaof the audience alreadyknowingwhatthe car is;giventhisidea, the ad is more likelyaimedatmen,at leastmore thanwomen,andprobablymenoverthe age of 20-25 whocan afforda car of theirown I thinkitreachesthe audience well,creatingacool,yetdeceptivelycomplexadvertthat lookssimple atfirstglance butactuallytakesthoughttoconsiderpreciselywhatthe car is and whytheyhave usedsucha representationforthe car The adverttakeson a slightlysurreal tone,since itisusingpersonificationtosell the carto itsaudience I thinkit’sone of the bestdesignsforacar advertI’ve seenbecause of the lackof any effects on the photo,the simplisticmindsetinwhichthiswascompletedandthe waythattheyhave usedactual,real life workonthe phototo create it
- 2. The product beingadvertisedisaNike trainer They’re tellingusthatthe companyputs greatcare intoeach shoe,takingthe time toplanand create the designs The shoe has beenespeciallythoughtabout,allowingthe audience toassume thattheirshoe is unique.The companywishestoexpressthe ideathattheyconsiderashoe asan individual,andnot as part of a bulkorderor as a productionline Since the shoe inthe advertis fora trainer(andone that fitsa small size),itislikelytobe aimedat teensandyoungadults,since the shoe ismore designedforrunningandexercise,soitislesslikely to be aimedat much olderaudiences I thinkthat the advert’smessage maygooverthe headof the slightlyyoungerendof theirtarget audience butitmakes sense toa large portionof its keydemographicsince ithasa clearmessage that can be interpretedeasilybymore perceptive mindsets There are hintsof surrealismandhumourinthe ideabehindthe advert,andthe lackof almostany text,save forthe logo,discountsinformative anditsbrightercoloursmake itunlikelytohave a dramaticundertone I like the general ideaof the advertandthe designisquite cleversoI thinkit’sverysuccessful inits message
- 3. The product beingadvertisedisaVolvoXC90, presumablyanew car of theirs The rubberducky is unlikelytobe foundinalake,andits beingoutof place is a metaphor for the car beingoutof place-itisdesignedasa familycarbut can be takenoff road,whichis a formerlyunlikelyplace forafamilycarto be.The aestheticallypleasingdesignof the adverthelpstoconnote a positive outcome tothiskindof car The message of the advert,as previouslystated,isthata familycar thatcan go off-roadisan excellentideaandthe definitearticle inthe tagline (“The familyoff-road”) givesthe impressionthatitisan importantlyVolvodesign The target audience isfamilies,namelythe parentsinthe family,sincethe message inthe advertislikelytogoover the headsof most younger audiences I thinkthe message isincrediblyobscure butthatthe brilliantdesignof the photoandthe strikingcolourpalette makesupforitso the positive ideaof the buyingthe car still comes across The ad isdefinitelysurrealist,sincethe message isdefinitelynotclearatfirst I love the designof the advert,evenif the message isnotimmediatelyclear