You can't spell CMS without content - Simon Wong CS Forum 2016

SIMON WONG
MELBOURNE CONTENTLEAD
DELOITTE DIGITAL
@wordsfromwongy #csforum16

You can't spell CMS
Without content.
3

What’sthe useofinvesting
in a new CMS if you’re
not investingincontent?
4
DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY

Wantto put contentfirst?
It startsfromwithin.
5

We must all be
contentevangelists.
( Nobodyelse will.)
6

S--TCLIENTSSAY.
Disclaimer: ‘clients’ mentioned in thispresentation are purely fictitiousin nature. Clients attendingtoday’spresentation would never say thingslike these.

You can't spell CMS without content - Simon Wong CS Forum 2016

BUT CANCLIENTSDO ITTHEMSELVES?
THEY don’t alwaysHAVETHE RIGHT PEOPLEIN PLACE
THEIR CONTENT TEAM MAY BE STUCK IN BAUWORLD
THEY MAY NOT REALISE THE SHEERMAGNITUDE OF
THE WORKINVOLVED
9

Yes,we’vereallyheardthis before.
What’sthe point of spending hundreds of thousands
on a new CMS,onlyto use brochureware?
Existing collateral content can be ofvariable quality
Content availableis often limited
1
1

This happened to us justrecently.
JUST BECAUSE AN AGENCY HAS WORKED ON THE BRAND FOR LONGER
DOESN’t meanthey KNOWTHE TONE OF VOICE ANYBETTER
Unlike most agencies, we havevastexperience with
large-volumecontent projects
13

Seriously?
Again,why waste your investment on oldcontent?
Existing content maybe out of date
Old content maynot workwell with new designs
15

Don’t leavecontent tilllast.
If the content process isn’t well-planned,
it could be a serious blocker to projectschedules
Designs and templates maynot be accurate or optimised
for the rightcontent
There should alwaysbe collaboration between
UX/visual/content design, right from thestart
1
7

You can’t
spell
CMS
without
content.
content@deloitte.com.au
content@deloitte.com.au
Don’t forget
the content.

There’sa finelinebetween
content evangelismand
harassment.
10

A CLIENT’strust
has to beearned.
20

Identifyyourstakeholders.
Then get to knowthem and
theirneeds.
26

Stakeholderswillwonder
‘What’sin it forme?’
We need to answerthat.
27

the businesscaseis Gold.
USE IT to yourbenefit.
28

IT’sa golden opportunity
to update ancientcontent.
29

Puttingthecontent
strategytogether?
Workshopthe heck out ofit.
30

Make a good first
impressionasthecontent
strategyexpert.
31

Nobody’s sittingaround
waitingto be invitedto a
contentmeeting.
32

Tailoryourcommunications
To youraudience.
33

Got a changemanager?
That’syournew bestie.
34

Find one SME to rulethemall.
35

And find a guardianangelTOO.
30

It’sall aboutcontentfirst.
But youknewthatalready.
31

FRONT ENDDEVELOPER ME UXDESIGNER
VISUAL DESIGNER

Practisezerotolerance
for LOREM IPSUM.
39

Don’t forgetyou’rehelping
to builda brandnewCMS.
Get involvedin builddecisions.
40

Turnyourcontentworkshops
into contentparties.
41

Contentreviews?
Youdo whatyouneed to do.
42

Scope itright.
Allowenough time for
stakeholderengagement.
43

Make sure feedbackis carried
throughtheprocess.
44

Get approvalsbyany
meansnecessary.
40

https://fanart.tv/movie/8007/behind-enemy-lines/

Never underestimatethe
importanceofchocolate.
47

When it comes to tardy
stakeholders,sometimes the
stick worksbetterthan
thecarrot.
50

As a last resort,
issuetheultimatum.
51

WOOHOO!
IT’sTIME FOR GO-LIVE.
52

COMMIT TO a ‘HYPERCARE’PHASE.
AND SHOW OFF THE NEW CMS.
53

Your partinggiftto the client:
a brandnew CMS.
Withthe ‘C’ inplace.
54

THANKS.

HOPEFULLYYOU WENT BEYOND MVP.
BUT THAT’SANOTHERPRESO
FOR ANOTHERTIME.
56

You can't spell CMS without content - Simon Wong CS Forum 2016

More Related Content

Viewers also liked (14)

Similar to You can't spell CMS without content - Simon Wong CS Forum 2016 (20)

Recently uploaded (20)

You can't spell CMS without content - Simon Wong CS Forum 2016