Task 1 iain fmp
- 1. Sarah Murray- Task 1 Contractual A contractual brief basicallyisacontract documentwhichwill be senttoa MediaCompany employedbyaspecificclienttohelpcomplete acertainproject.Thistype of brief willinclude guidelinesatwhichthe MediaCompanywill have tofollowinorder tokeepthe clienthappy.If the companyfailstofollow suchguidelinesthenthey canface legal actionsasit isclassedas a breachof the contract. “Having a contractualbrief will be good forthemedia company involved asthey will knowexactly whattheprojectis and whatthey are being asked to do” http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html Thisbrief wouldbe ideal whencreatingaTV Advertof some kind.Withadvertsthere are a lotof legal requirementstoconsider.Andwiththisstyle of brief itstatesthe client’sguidelines.Similar actionswouldbe takenoutif the client’srequirements were breechedjustasmuchas the legal requirements. Youbasicallygettoldwhattodoand how it shouldbe done.Sowitha videoyou couldadd yourown touchestoit; as longas it iskeptsimilartothe overall requirementsbythe client. Communication Communicationwiseforthistype of brief will be fairlyminimal.Therewillbe one mainbrief discussionwhenthe contractisfirsthandedover.Thenafterthatit isdownto you how you approach it.If you feel there isaproblemwiththe brief thatiswhenyouwouldcontactthe clientto discuss.Afterthatonce the projectisnear completionorfullycompletediswhenthe clientwill give youtheirviewonthings. Time Management Witha videoprojecttimingisessential.Youneedtomake sure youhave leftyourselfwithenough time to complete the partswhichwill take mostof yourtime uplike filmingandediting. ForfilmingI wouldsaya steady5 daysa weekfor2 weeks.Theneditingwouldbe around3to 4 steadyweeks. There wouldbe a bitof planningandmaybe scriptwritingalsosoI wouldsayaround2 monthsfor full completion. Technical Skills Whenusingthisbrief youneedtomake sure you have a numberof differentskills.Forexample the type of projectyou’re creating.Sofor myexample itisa TV advert.Therefore dependingwhether it be animatedor real life youneedtohave strongskillsusingediting software’s likeAdobePremier Pro, Adobe AfterEffects,Adobe PhotoshopandAdobe Illustrator.Andif itisa real life advertthen youand othermembersof yourteam mustyknow how to use a camera. Goodcamera skillsare majoras a videocouldinstantlycome acrossasarmature if the use of the camera is bad.Also creatinga projectlike thiscanstronglyenhance yourskillsincreative videoproduction.
- 2. Career Progression Producinga projectlike thisisgoingtoobviously broadenyourunderstandingof how the advertising industryworks.Alsoenhance yourskillsof workinginateamas youwill be creatingthe projectwith others.Asit isa videoproductionif you’re operating the cameraequipmentyourself,these skillswill progressas youwill geta taste of whatit isreallylike touse a professional cameratoprofessional standards.Alsoediting,youwill learnfullyhow toedittoa professional standardif youdidn’t already.Andevenif youwere alreadyfamiliarwiththe followingskillsthentheyalwaysimprove everytime youuse them. Negotiated A Negotiated Briefisprettymuchwhen2 or more companiescome togethertodiscussthe plans withthe client.Witha Negotiated agreementithelpsasyoucan stronglydiscussissueswiththe plans.If someone doesn’tagree withone thingthenitcanbe spoke aboutandpossiblychanged. Theycan also discussbetweenthe companiesaboutissuesaswell astalkingdirectto the client. “Within this brief the fact thatcertain pointscan be negotiated meansthattheprojectis more open to suggestions” http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html A projectwhichwouldworkwell withthistype of briefwouldbe alsoavideoproject.One mainhigh indemandvideoprojecttocreate wouldbe a musicvideoproduction.Soforthis there wouldbe an artistor bandwhichyou wouldbe creatingitfor. You woulddiscusswiththe clientwhatbandor artistit isand findoutthe detailsthenyouwouldcreate it.Itwouldbe similartothe example above whichisa TV Advert. Communication As the whole pointof anegotiatedbrief istotalkaboutthe projectbetweenthe clientandMedia Companythere isa lotof communicationinvolved.Withavideothere isalotto discussas there isa lotentailed increatingaone.Overall thisstyle of brief will be goodforavideoproduction because if any of the mediacompany’sinvolvedhave anyissueswithwhatthe clienthasplannedthe canspeak up to the clientandothermediacompany’sandtry andfigure outwhetherthere canbe any improvements. Time Management Witha videoproject timingisessential.Youneedtomake sure youhave leftyourselfwithenough time to complete the partswhichwill take mostof yourtime uplike filmingandediting. Asmostof the planswill alreadyhave beendiscussedinthe meetingswiththe clientyoushouldalreadyhave the plans.But there maybe parts at whichthe clienthaslefttoyouto decide whatto dowith.If this isthe case thenthere will have tobe pre-productionandplanningforit.Alsoif there isscripts neededyou’ll have toplanhowlongitwill take forthemto be complete. Technical Skills Similartothe skillsof the videoadvertproductionabove youwill needtobe familiarwithhow professionalcameraequipmentworksandknow how touse itproperly.Usuallyyouwill have a
- 3. memberof the teamspecificallyforthisrole.Andwithitbeingsucha bigprojectthere will be specificgroupsof people forspecificroles. Alsothe editingsideof things,youmustknow how the editingiswantedandalsobe familiarwithprofessional editingsoftware’s. Youmustalsobe goodat workingina team.Consideringthere willbe 2 mediacompaniesworkingtogetheronthe project.It isessential thatyougeton well together. Career Progression Andafterthe projectiscompletedyoushouldhave progressedalot;definitelywiththe skillsof creatingsuch a massive project.Definitelyyourcommunicationskillswill haveimproved,due tothe discussingof the projectwiththe clientandthe othermediacompany. Asthere would’ve beenalot of discussingandagreeingwithinthe creatingof the project,theseskillsshouldprogress.Similarto communicationskills,you’re Teamworkingskillsshouldhave progressed.Alsothe technical skills shouldalsoimprove.Everymediaproductionprojectyouwill create will show progressionatthe end. Commission Commissionbriefsare where independentmediacompaniesare employedbylargermedia companiestoproduce a product.Afterthe producthas beenmade the largercompanycan decide whetherthey continue tokeep anyexternal clientsusingthe products.If thisisthe case thenthe smallerindependentcompanywill getmoney.Thiswayof briefingisonlydiscussedbetweenthe twomediacompaniesandnotbetweenthe companyandthe client. “An advantage on having this typeof brief meansthatthe larger company do nothaveto do all of thehard work so to speak.” http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html An example of aCommissionbrief wouldbe whenindependentcompaniesare employedbyalarger mediacompanyoncreatingsomethinglike aRadioAdvert.Withadvertproductionsthereisa lotof researchinvolvedandsobyhavinga few differentteamsathandworkingitwill be easierto complete everythingcorrectly. Communication Communicationisessentialforthistype of brief due tothe whole pointof itbeingthe smallermedia companydiscussingthe planswiththe largercompanythatemployedthem.There isn’tany communicationbetweenthe Clientandthe smallermediacompaniesdirectly.Itisall done through meetingsbetweenthe LargerMediaCompanyandthe client.Thisishow the Larger Companypass on the informationthroughtothe smallercompanies. Time Management Like any othermediaprojectyouneedtomake sure youtime everythingcorrectly. Usuallyif you create a Schedule sheeton MicrosoftExcel helpskeepatrack of how muchtime youhave and where you’re upto.You have to considerall of the differentstagesthereisincreatinganadvert withthe researchand pre-productionplanning.
- 4. Technical Skills As there will be 2companiesworkingonthisprojectall of the skills don’thave tojustbe downto one team.But youwill have toknowhow the advertisingindustryworksandthe rules.Know howto use recordingequipmentandeditingsoftware;that’sthe mainthing.Andalsoworkingwell with otherpiersyoumay neverhave metbefore.Teamworkessential withanymediaproject. Career Progression At the endof the projectyoushouldknow infull depthhow tosuccessfullyuse professional equipmentandeditingsoftware’s.Be betterinworkinginateamwithpeople youhave never workedwithandhave a clear viewof how the advertisingindustryworks. Tender A Tenderbrief iswhere aclientwill advertisethe brief tomediacompanies.If acompanyfeels interesttheywillconstructaproposal to presenttothe client.There couldendupbeingnumerous differentproposalsfromdifferentcompanies.Thiswaythe clientwill have the chance tochoose the perfectproposal forthe project. “Theadvantagesof thisbrief is thatthe client will beable to lookat many differentideasfortheir productfromdifferentcompaniesperspectives” http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html For thisbrief itcouldbe a shortanimationfilm. A clienthasaspot foran animationwhetheritison an advertonline oron TV.Or justa little shortanimationthe clientwill choose whattheywanttodo with.Withthisbrief youhave to be reallycreative due toyouhavingtostand outfrom otherswhen applyingforthe positiontocreate the project. Communication So firstoff,the onlywayyouwill properlycommunicate withthe clientisif you’re animationideais strongenoughand goodenoughforwhat theywant.If your proposal getspickedthenyou’llhave a meetingwiththe clienttodiscussfurther.Thenthroughoutthe restof the projectyouwill have brief conversationswiththe clientsayinghowthe projectiscomingalongandwhetherthere are any problems. Time Management Once again youneed toconsidertime management.Due toitbeingall yourown ideasif youget chosenthenI suppose youcandecide how longyouthinkitwill take tocreate.Excel Time Schedule sheetscome inhandyon stayingontrack. Technical Skills Due to you creatingthe projectyourself youwillneedtoknow how touse software’slikeAdobe IllustratorandAfterEffects.Anddecide whetheryouwantitstop motionorcreatedin Illustrator firstthendigitallycreatedthroughAfterEffects.You’ll needtoknow correctly how these softeware’s work.
- 5. Career Progression At the endof the projectyouwill knowfullyhow tocreate differentanimationsandknow how to use complex software’s. Formal A Formal brief iswhenthe clientwillcreate abrief whichoutlinesthe productwhichtheywanttobe created.The mediacompanywill thensee thisandthenboththe clientandmediacompanywill thennegotiate definite plans.Itisa veryopenwayof doingitand onlygivesenoughinformationto be able to produce a product. “Having this type of brief meansthattheclient is open to any ideas or issuesif thereare any thatcould be raised by themedia company thatisemployed,thismakesthe workquite creative forthe media company and thereis roomfornegotiation.” http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html For thisbrief youcouldsaya ShortFilmwouldbe good.There isa lot to considerwhencreatinga short filmthatitcouldtake more thanone personsinputto getright.Andconsideringthere isalot of negotiatinganddiscussingonthe bestplansitwouldworkbest. Communication There will be alot of Communicationwiththisbrief due tothe Clientandthe MediaCompany meetinganddiscussingthe definite plansatthe beginningof the project.The clientwon’tknow defiantlyhowtheywanttocreate the Filmsowhenthe Mediacompanymeetswiththemtheycan deeplydiscussthe plans. Time Management A shortfilmmaytake longerthanmostotherprojectsdue to there beingalotyou have to do.Using an Excel Time Schedule sheetwill helpalotwithstayingontrack. Technical Skills You will have tohave numerousskillsinordertosuccessfullypull off aprojectlike this.Forexample goodcommunicationandteamworkingskills.Youmustknow how to use professionalCamera Equipmentlike cameras,stabilisers,microphones,lenses...etc.Andobviouslyeditingsoftware for whenitis beingedited. Career Progression At the endof the projectyoushouldhave progressedalotwithdifferentthingslike usingacamera and otherequipmentprofessionally,locationscouting,EditingSoftware’s.Alsocreatingaprojectlike thiscouldleadontomuch biggerthings. Co-operative A co-operative brief iswhen2or more companiesworktogethertocreate the project.Each companyishiredby the clientandishandedwitha brief thatthe clienthasproduced.Thisbrief can alsobe comparedtoNegotiatedinthe waythatif there are any disagreementsbetweenthe
- 6. companiestheycanthennegotiate toovercome the problem. “An advantagein having thistypeof brief is thatthere can be moreperspectivesto creating the productneeded by the client and thereforemeansthatthe brief can be moreunderstood than if therewere only one company working on the project.” http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html A goodexample forthisbrief wouldbe the creationof aradioshow.There isa lot of planning includingincreatingaradioshow.The show will be an hourlongand on a popularmusiccommercial station.Solike XFMor Capital FM. The show will be onfrom17:00 till 18:00. So it’slike prime time, where mostpeople will be listeningintheircarsinthe way home fromworkor just generallydriving. Communication As there is2 Media Companiesindividuallyhiredbythe clienttocreate thisprojectyouwill obviouslyhave tocommunicate well withthe otherMediaCompany.There willbe alotto discuss. Andeach MediaCompanyshouldhave theirownmeetingatthe beginningof the projecttodiscuss the brief fully. Time Management As itis a 1 hourshowthere isa lotto do.Thingswill needtobe plannedandarrangedso usingan excel productionscheduleshouldcome inhandy.Butasthere will be 2 individual companies workingtogetherit shouldn’ttake aslongas it wouldusinganotherbrief like aTenderbrief.Plusthe clientalreadywill have aviewonwhattheywill wantinthe show soyoudon’thave to planit all yourself. Technical Skills Eithercompanymustknowhow to create audio.Somustknow how to use all differentrecording equipment,RecordingStudiosandalsomixingdeskstocontrol the music. Youmust alsoknow how the musicindustryworksandmake sure musicyouplanto feature inthe show isthe rightstyle for the station.You alsohave to be aware of the advertisementsandthe use of jingleswhichare all createdinthe studio. Career Progression At the endof the projectyoushouldhave a clearerview onhow touse a recordingstudioandhow audioreallyworks.Youwill alsobe betteratworkingina teamand evenbetterwithpeopleyou didn’tknowbefore the projectstarted. Informal “An informalbrief is not documented and isusually of the verbalkind.It is wherethe client and the company which they haveemployed simply discusstherequirementsforthe productthey will be making and ultimately agreesupon theproject.” http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html
- 7. A good example for this brief would be a photo shoot of some kind. Depending on what the point of the shoot is it’s better to discuss plans face to face and with this brief you can. Let’s say it is a promotional shoot for a fashion house like Hugo Boss. A massive company so will expect completely high end professional quality in the work produced. Communication So the communicationwillbe meetingsonly.These will be reallyessential asthe shootmustbe perfectforthe client.There will be alotof meetingsdue tothe style of brief.The firstmeetingwill be the basicplanningof the projectandthe agreeing.Followingthatthe mediacompanyshould alreadyknowhowthe restof the projectshouldgo.Alsoas itbeinga photoshootthe people that work for Hugo Bossas a companywill be there soforfurtherdiscussion. Time Management Due to it beingasphotoshoot,there shouldn’tbe alot of time neededcomparedtootherprojects. Howeverthere will be alittle timeneededtodiscusswhatisrequired bythe client.The initial shoot shi9uldprobablylastaday. Howeverdependingif everythinggoessmoothlyitmaytake longerthan one day to complete the shoot.Alsoif there are differentlocationsfeaturinginthe shootitwouldbe betterto spreadthe shootingdaysout.Soit isn’ttootiring.All of whichwill be discussedpriortothe shootbetweenthe companyandclient. Technical Skills In orderto succeedina projectlike thisyoumustknow whatis requiredwhencompletingaphoto shoot. All of the thingsneededlike setting,lights,backgrounds,models,clothing,cameras...etc. Andknowhowto successfullyuse thingslike camerasand lights. Career Progression Afterthe projectyoushouldbe able tobelieve thatpullingoff suchaprojectfor a massive company has helpedyouprogressmassively. Progressedwithyourskillsonmakingthe shoothappenand hopefullyrunsmoothly.Alsoyourcommunicationandteamworkingskillsshouldhave improved. Competition Andthe last kindof mediabrief isthe Competitionbrief.Thisisbasicallywhere the clientwillpublish the brief soit isaccessible tomediacompanies. “Itcan sometimesbeseen as a free competition as each production company willcomplete thebrief” Afterthisthe clientcan thendecide which companiesideaisbestasan award the companygetsto produce the project. http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html A goodexample forthiswouldbe acompanylike Kerrang! thatisa musicbasedMagazine,TV Channel andRadioStationannouncingacompetition.Kerrang!dothiseventeveryyearwhichisa concert andhave about 5 differentartistsorbandswhichperform.The competitioncouldbe the makingof a musicvideofromthe currentyear’stour.All the footage thatis capturedat the eventsis put togethertocreate a video.Andthe bestvideowins.Soforexample thisyear’sactsperforming are Bear Tooth,Bury Tomorrow,We’re The inCrowd,YoungGuns and Don Broco.So the
- 8. competitionwouldstartat the beginningof the tourandenda monthafterthe lasttour date to allowthe time foreditingandotherpostproductionactions. Communication There wouldn’tbe anycommunicationbetweenthe mediacompanyandthe clientunlessyour mediacompanywonthe competitionandthe clientwouldthenhave tocontactyou. Time Management You wouldobviouslyhave the nightyou’re goingtothe concerttocollectthe footage unlessyou decidedtogo to more thanone date.Then the brief shouldstate how longafterthe lasttour date youwouldhave to complete yourproject.Forexampleamonthafterthe last date shouldleave you withenoughtime tocomplete the video. Technical Skills You mustknowhowto use camerasand otherequipmentinnecessary.Andalsoeditingsoftware’s due to youeditingityourself. Career Progression You wouldknowandbe familiarwithcapturinglive footageandalsotryingtoeditas professional as possible.If youwere towinthe competitionitwouldbe agreatachievementandmaybe helpyouin the future.
- 9. The Client for this brief is the Sundance London Film and Music Festival. Itis a 4 day multi disciplinary arts festival thatmainly includes filmscreenings. As the brief is a competition brief the competition goal is for the media company to create a three to five minute shortfilm themed on “Story of Our Time”. The prize if your filmwins is for it to premier at the Sundance FilmFestival in April 2012. The competition will launch on Wednesday 14th December 2011 and then the deadline for submittingentries will beat 5pm on Thursday 28th February 2012. There isn’t any mention about target audiences.However itdoes mention that the media companies entering the competition can basetheir interpretation of “Story of Our Time” to any genre they please. But other than that I would think there would be a fairly varied audienceto the festival but people obviously keenly interested in film. So as far as the Legal and Ethical things go there are only a few rules.You obviously can’tinclude anythingwhich breaches the law, Rights and Clearances.Itis only brief of this instruction butyou can read more on the Sundance Festival website. And some of the constraints arethatthe filmhas to be between three and five minutes and can be done in a format of the creator’s choice.It gives examples as “Documentary, Animation, Live action,Comedy, Drama or any other preferred format or genre.”
- 10. The clientfor this brief is Queen’s Park Lower School, Bedford and Creative Partnerships.Obviously dueto this being a school and not a legitimate media company makes it a littledifferent. However, the reasoningfor the school offeringout contracts is to restore and deliver the creative learningprogramme within their learning community. The point of the whole brief is to employ someone that is capable enough to “develop creative intelligencein children”.It is all to benefit the children and help their learning progress as much as itcan and by doing itin a good and fun way. The time scalefor the brief to be acknowledged was at 3pm on Friday 11th December 2010. The start date would’ve been from when the brief was launched. On the brief itdoesnotstate whothe target audience will be forthis.Butdue to there notbeinga productcreatedfrom thisbrief itisa little different.Asthe pointof thisbrief istofindacreative partnerfora school reallythe targetaudience isgoingto be the childrenof the school.Itwill be the childrenwhichwill spendmosttime withthe creative being. One of the main legal requirements for anyone working and teaching children is you would need to have some form of prestige qualification.Likea degree in teaching or if you’re justa creative being then some form of creativedegree. It also states on the brief that a CRB Enhanced Disclosureis needed. And there is a listof requirements for the creative person to abideby.
- 11. TokyoLaundry isthe client.Youcan tell thisthroughthe obvious indicationtothe companyname and the male model inthe photois wearingTokyoLaundryclothing. It statesinthe headlinethatthe clientrequires a photoshoot insome wayincorporatingthe TokyoLaundry companylogo. As itis a competition styled brief there is onlyan enddate statedon the brief whichwasthe 20th July 2014. The start date would’ve beenwhen the brief waspublished properlybyTokyo Laundry. The brief doesn’tactuallymentionanythingabout a target age range or style of person.However fromwhat I can gatherfrom the brief itwouldbe people aroundthe age of late teenstoolate 20’s. As youcan see formthe picture state on the brief the man isn’tveryold.Andalsoyouhave to considertheirtargetaudience forthe actual productswhichwill be aroundthisage.And obviouslythe personenteringwillhave tohave a keeninterestinphotographyconsideringitisa competitionforcreatingaphotoshootand they musthave to be familiarwiththe companyandits products. When the competition was running they had links to the terms and conditions on the Tokyo Laundry website. There is nothing stated on the image I am using. However, it does say that the photo’s need to be posted on social networking so they would need to be in digital format. And they need to incorporate the distinctive vintage American influence Tokyo Laundry overpass through their clothing.