Task 1
- 1. Contractual brief A contractual brief is a type of brief or contractwhere a media company is employed by the clientin order to complete a projectwithin the brief which is set to specific guidelines which themedia company must follow.It will bevery a contractual brief is a type of brief or contractwhere a media company is employed by the client in order to complete a project within the brief which is setto specific guidelines which the media company must follow. Itwill be very important for the media company to followthese guidelines and do exactly what the clientstates within the brief, if they fail to do so this can resultin a breach of contractand the company could face legal actions.Importantfor the media company to followthese guidelines and do exactly wha t the clientstates within the brief,if they fail to do so this can resultin a breach of contractand the company could face legal actions. http://www.answers.com/Q/What_is_a_contractual_brief A contractual brief explainsthework and liabilities of an employee, which is legally bindingand mustbe strictly adhered to. Communication would be strict,formal and regular to ensure the brief is maintained.Time management would be strictly monitored and would most likely be controlled by the employer. A high level of technical skill would need to be proved to secure the contract. There is a high chanceof receivingfurther contracts upon completion to a high standard Formal brief This this where a media company is given a brief by the clientwhich outlines the product which they are wanting to be made. This brief is very open and only gives enough information to be abl eto produce the product, any issues or information thatthe media company would liketo go over can be discussed duringthe negotiations with the client.Both the clientand the company employed by them will formally agreeon the project and the brief but it cannotalways be legally binding. http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html A formal brief Is similar to a contractual brief,but is not necessarily legally binding.Communication would probably be on the strictsideand the time and schedule would be strictly managed.A high level of technical knowledge and skill would be required to obtain the contract. There is a high chanceof receiving further contracts upon completion to a high standard. Informal brief An informal brief is notdocumented and is usually of the verbal kind.It is where the clientand the company which they have employed simply discusstherequirements for the product they will bemaking and ultimately agrees upon the project. An informal brief is notdocumented and is usually of the verbal kind.It is where the clientand the company which they have employed simply discusstherequirements for the product they will be makingand ultimately agrees upon the project. http://creativemediaatjt.blogspot.co.uk/2013/03/informal- brief.html An informal brief is typically notdocumented and usually refers to parties who arefamiliar with each other. Communication would be fairly lax and informal.The clientwill usually issuethis kind of brief when they know the receiver has a lot of technical skill.There may be chancefor further contract depending on the client. Co-operative brief Within this type of brief there are usually two or more companies that arehired by the clientto work to the brief they have written for the specific projectthey want to be completed. After both companies have received the brief they can then proceed to work together to produce the product. If there is a disagreement or conflict in ideas there can be a negotiated brief in order to resolvethese issues. Within this type of brief there are usually two or more companies that arehired by the clientto work to the brief they have written for the
- 2. specific projectthey want to be completed. After both companies have received the brief they can then proceed to work together to produce the product. If there is a disagreement or conflictin ideas there can be a negotiated brief in order to resolvethese issues. http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html A co-operativebrief is a brief where the clientwill hirea number of companies to work together, the main objective of the brief is to ensure the companies function correctly together. Communication would probably be on the strictsideand the time and schedulewould be strictly managed.A high level of technical knowledge and skill would berequired to obtain the contract. There is a high chanceof receivingfurther contracts upon completion to a high standard. Negotiated brief This type of brief will bebrought up if the co-operativebrief given to the two of more media companies that are competing the projecthave any issues between themselves about the brief or anythingthey would liketo clear up with the client.Through the negotiations the brief can then be changed in order to suite every party takingpart in the production.This could be anythingfrom changingthe appearanceof the product to changing the products content as well as keeping itto the guidelines setin the brief. http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html A negotiated brief is usually used in conjunction with aa co-operativebrief to re-balanceand address any issues either party has.Like a co-operative brief: Communication would probably be on the strictsideand the time and schedulewould be strictly managed,A high level of technical knowledge and skill would berequired to obtain the contractand There is a high chanceof receivingfurther contracts upon completion to a high standard. Commission brief This brief is where a largemedia company will employ an other independent media company to create and produce the product for them, and after the producthas been made the larger company may go on to be use the product for an external clientwho will pay the independent media company for making the produc t and they could even get a cut of the royalties too. The brief is notnegotiated between the company and the client, however is negotiated between the two media companies. http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html A commision brief is usually between two largemedia companies where a company who has received a contractwill pass on work of another company. Communication could be strictor not, depending on the company and the contract. A high level of technical skill would beexpected of the receivingcompany and as there is a history of the two companies workingtogether hey may sharemore contracts in the future Tender brief This is where a clientwill advertisetheir brief and a production company will bringtogether a proposal that they will pitch to the client,there could be multiplepitches to the clientfrom many different companies,so the clientwill then get the chance to choose the proposal thatthey think best suits their brief and offer the job to that production company. http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html A tender brief is where the clientputs out a brief and multiplecompanies put forward a pitch to obtain the contract, A high level of communication is expected on both ends, A high level of technical skill would be expected of the receivingcompany and there is a higher chanceof receivinganother contactin the future.
- 3. Competition brief This is where a clientcan put their brief out so itcan be accessed by all of the different production companies that are participating.Itcan sometimes been seen as a free competition as each production company will complete the brief and the clientcan then judge which company has the best projectand as an award they have it published. http://creativemediaatjt.blogspot.co.uk/2013/03/competition- brief.html A competition brief is where a clientputs forward a brief and any companies or individualscan complete the brief and subititto the clientwho will award the best. There would be hardly any communication between the clientand the company. A high level of technical skill would berequired to win the competition but any level of skill can enter.There isn’tmuch chance of the winner receivingany further contracts form this.