Definitions
- 1. Tom Ross Contractual A contractual brief is a type of brief or contract where a media company is employed by the client in order to complete a project within the brief which is set to specific guidelines which the media company must follow. It will be very important for the media company to follow these guidelines and do exactly what the client states within the brief, if they fail to do so this can result in a breech of contract and the company could face legal actions. Negotiated This type of brief will be brought up if the co-operative brief given to the two of more media companies that are competing the project have any issues between themselves about the brief or anything they would like to clear up with the client. Through the negotiations the brief can then be changed in order to suite every party taking part in the production. This could be anything from changing the appearance of the product to changing the products content as well as keeping it to the guidelines set in the brief. Formal This this where a media company is given a brief by the client which outlines the product which they are wanting to be made. This brief is very open and only gives enough information to be able to produce the product, any issues or information that the media company would like to go over can be discussed during the negotiations with the client. Both the client and the company employed by them will formally agree on the project and the brief but it cannot always be legally binding. Informal An informal brief is not documented and is usually of the verbal kind. It is where the client and the company which they have employed simply discuss the requirements for the product they will be making and ultimately agrees upon the project. Commission This brief is where a large media company will employ an other independent media company to create and produce the product for them, and after the product has been made the larger company may go on to be use the product for an external client who will pay the independent media company for making the product and they could even get a cut of the royalties too. The brief is not negotiated between the company and the client, however is negotiated between the two media companies. Tender This is where a client will advertise their brief and a production company will bring together a proposal that they will pitch to the client, there could be multiple pitches to the client from many different companies, so the client will then get the chance to choose the proposal that they think best suits their brief and offer the job to that production company. Co-operative Within this type of brief there are usually two or more companies that are hired by the client to work to the brief they have writtenfor the specific project they want to be completed. After both companies have
- 2. Tom Ross received the brief they can then proceed to work together to produce the product. If there is a disagreement or conflict in ideas there can be a negotiated brief in order to resolve these issues. Competition This is where a client can put their brief out so it can be accessed by all of the different production companies that are participating. It can sometimes been seen as a free competition as each production company will complete the brief and the client can then judge which company has the best project and as an award they have it published. Contractual Communication Contractual wouldimprove yourcommunicationskillsbecause youwillneedtokeepincontactwith the employersothatyou didn’t deviate fromthe brief.Thiswouldmake yougetinlegal problems. Whentacklingthisbrief youmuststayin contact regularlythiscanbe done using;email,text,phone call, what’sapp,snapchat,twitter, Facebook.All thesewould be acceptable foracommunication update. Thiswouldworkinanyprojecttype howeveritwouldbe more productive withamovie or musicvideobecause Time Management It wouldimprove yourtime managementbecauseyouwouldhave tosticktothe brief as itwould have a time limit. Thiswouldsometimesaddpressure toyourworkas youare tryingto not be late withthe work.Ways inwhichyoucould docorrect thisis usingproductionschedulesoratime plan where youknowwhatyouare doingeach week.These schedulescanbe editedandchangedtowhat youare doingbut the more youchange itthe longerthe worktakesto get completed. TechnicalSkills Thiswouldimprove yourtechnical skillsbecause youwouldhave touse word Photoshop andother software like thesetomake the workmore professional.If youdidn’thave anyof these youwould be doingthe work fora longtime because youwouldhave touse otherlessupdatedsoftwareand your workwouldtake longerandlookworse.AlsoIwouldgetasmuch practise as youcouldin these software soyouknowwhat you’re doingandyou’re notconstantlytryingtofigure thingsoutwhen makingyourfinal product. Career Progression Thiswouldhelpwithyourcareerbecause whenyouproduce afinal productthat meets orexceeds the brief thenyouwill getgoodcreditandyour name will be passedontoother people because theyknowyoudo a good job.Thistype of brief couldbe handybecause inthe contract you could ask themto promote yourcompanyor teamand thenyouwill getmore workin the future.
- 3. Tom Ross Negotiated Communication Contractual wouldimprove yourcommunicationskillsbecause youwillneedtokeepincontactwith the employersothatyou didn’tdeviate fromthe brief.Thiswouldmake yougetinlegal problems. Whentacklingthisbrief youmuststayin contact regularly thiscanbe done using;email,text,phone call,what’sapp,snapchat,twitter,Facebook.All thesewouldbe acceptable foracommunication update.Thiswouldworkinanyprojecttype howeveritwouldbe more productive withamovie or musicvideobecause Time Management It wouldimprove yourtime managementbecauseyouwouldhave tosticktothe brief as itwould have a time limit.Thiswouldsometimesaddpressure toyourworkas youare tryingto not be late withthe work.Ways inwhichyoucould docorrect thisis usingproductionschedulesoratime plan where youknowwhatyouare doingeach week.These schedulescanbe editedandchangedtowhat youare doingbut the more youchange itthe longerthe worktakesto get completed. TechnicalSkills Thiswouldimprove yourtechnical skillsbecause youwouldhave touse wordPhotoshopandother software like thesetomake the workmore professional.If youdidn’thave anyof these youwould be doingthe work fora longtime because youwouldhave touse otherlessupdatedsoftwareand your workwouldtake longerandlookworse.AlsoIwouldgetasmuch practise as youcouldin these software soyouknowwhat you’re doingandyou’re notconstantlytryingtofigure thingsoutwhen makingyourfinal product. Career Progression Thiswouldhelpwithyourcareerbecause whenyouproduce afinal productthat meetsorexceeds the brief thenyouwill getgoodcreditandyour name will be passedontoother people because theyknowyoudo a good job.Thistype of brief couldbe handybecause inthe contract you could ask themto promote yourcompanyor teamand thenyouwill getmore workin the future. Formal Communication Contractual wouldimprove yourcommunicationskillsbecause youwillneedtokeepincontactwith the employersothatyou didn’tdeviate fromthe brief.Thiswouldmake yougetinlegal problems.
- 4. Tom Ross Whentacklingthisbrief youmuststayin contact regularly thiscanbe done using;email,text,phone call,what’sapp,snapchat,twitter,Facebook.All thesewouldbe acceptable foracommunication update.Thiswouldworkinanyprojecttype howeveritwouldbe more productive withamovie or musicvideobecause Time Management It wouldimprove yourtime managementbecauseyouwouldhave tosticktothe brief as itwould have a time limit.Thiswouldsometimesaddpressure toyourworkas youare tryingto not be late withthe work.Ways inwhichyoucould docorrect thisis usingproductionschedulesoratime plan where youknowwhatyouare doingeach week.These schedulescanbe editedandchangedtowhat youare doingbut the more youchange itthe longerthe worktakesto get completed. TechnicalSkills Thiswouldimprove yourtechnical skillsbecause youwouldhave touse wordPhotoshopandother software like thesetomake the workmore professional.If youdidn’thave anyof these youwould be doingthe work fora longtime because youwouldhave touse otherlessupdatedsoftwareand your workwouldtake longerandlookworse.AlsoIwouldgetasmuch practise as youcouldin these software soyouknowwhat you’re doingandyou’re notconstantlytryingtofigure thingsoutwhen makingyourfinal product. Career Progression Thiswouldhelpwithyourcareerbecause whenyouproduce afinal productthat meetsorexceeds the brief thenyouwill getgoodcreditandyour name will be passedontoother people because theyknowyoudo a good job.Thistype of brief couldbe handybecause inthe contract you could ask themto promote yourcompanyor teamand thenyouwill getmore workin the future. Informal Communication Contractual wouldimprove yourcommunicationskillsbecause youwillneedtokeepincontactwith the employersothatyou didn’tdeviate fromthe brief.Thiswouldmake yougetinlegal problems. Whentacklingthisbrief youmuststayin contact regularlythiscanbe done using;email,text,phone call,what’sapp,snapchat,twitter,Facebook.All thesewouldbe acceptable foracommunication update.Thiswouldworkinanyprojecttype howeveritwouldbe more productive withamovie or musicvideobecause Time Management It wouldimprove yourtime managementbecauseyouwouldhave tostick tothe brief as itwould have a time limit.Thiswouldsometimesaddpressure toyourworkas youare tryingto not be late withthe work.Ways inwhichyoucould docorrect thisis usingproductionschedulesoratime plan where youknowwhatyouare doingeach week.These schedulescanbe editedandchangedtowhat youare doingbut the more youchange itthe longerthe worktakesto get completed.
- 5. Tom Ross TechnicalSkills Thiswouldimprove yourtechnical skillsbecause youwouldhave touse wordPhotoshopand other software like thesetomake the workmore professional.If youdidn’thave anyof these youwould be doingthe work fora longtime because youwouldhave touse otherlessupdatedsoftwareand your workwouldtake longerandlookworse.AlsoIwould getasmuch practise as youcouldin these software soyouknowwhat you’re doingandyou’re notconstantlytryingtofigure thingsoutwhen makingyourfinal product. Career Progression Thiswouldhelpwithyourcareerbecause whenyouproduce afinal productthat meetsorexceeds the brief thenyouwill getgoodcreditandyour name will be passedontoother people because theyknowyoudo a good job.Thistype of brief couldbe handybecause inthe contract you could ask themto promote yourcompanyor teamand thenyouwill getmore workin the future. Who’s the client? London shot film festival. What constraints do you have to work within? Here is where it says the constraints. What media product do the clients require? This is what the client requires. What is the time scale to deliver the products to the client? Theyhave till the 31st of December2014.
- 6. Tom Ross Who’s the client? Louis Vuitton. What is the time scale to deliver the products to the client? Theyhave till the 8th of june 2012 What media product do the clients require? This is what the client requires. What constraints do you have to work within? Here is where it says the constraints.
- 7. Tom Ross Who’s the client? The client is Toronto 2015 sort film festival. What is the time scale to deliver the products to the client? Theyhave till the 31st of March 2015 What media product do the clients require? This is what the client requires. What constraints do you have to work within? Here is where it says the constraints.