The document outlines initial ideas for a magazine called "Indie" targeting indie rock fans aged 15-19. It discusses choosing indie rock as the genre due to knowledge of the music and bands. The target audience is described as typically wearing skinny jeans and having long hair. Front cover ideas include a medium shot of a stereotypical indie rock person and bright contrasting colors. The contents page layout will use the rule of thirds and feature the magazine name. A double page article interview will use a casual question style and be mostly picture dominated. Photography will include a variety of shots but focus on the subject with plain backgrounds.