Era is the name chosen for the rock music magazine, which aims to appeal to a target audience of white, working class men aged 16-21. The front cover will feature an alternative rock band made up of at least one female and male in a medium shot using direct address. It will include a cover-mount of the band's music. The contents page will include photos of the cover band and other artists, along with an editor's note and article listings. A double page spread will feature a Q&A interview with the cover band, illustrated with a large photo of the band filling the left page.