Task 24 - the way forward
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This document discusses recommendations from Task 24, which studied social media and behavior change related to energy use. It provides the following key points: - Recommendations from subtasks I through IV can be found in reports from those subtasks, including the "Monster" document and individual country case studies. - There is no single solution, and changing habits is very difficult. Whole-system societal changes are needed, requiring collaboration across sectors. - Social media theoretically could help but professionals are wary of it. Face-to-face interaction remains important. It is also difficult to find the right people and break down silos between organizations.
Task 24 - the way forward
- 1. Subtasks of Task XXIV social media and IEA DSM TASK 24 Task The way XXIV forward How to help the Behaviour Changers Dr Sea Rotmann Operating Agent Graz workshop, October 14, 2014
- 2. Some main Task 24 recommendations
- 3. Some main Task 24 recommendations
- 4. Some main Task 24 recommendations - Individual recommendations from the case study analysis from Subtask I can be found in the ‘Monster’ or the Task 24 Wiki
- 5. Some main Task 24 recommendations - Individual recommendations from the case study analysis from Subtask I can be found in the ‘Monster’ or the Task 24 Wiki - More in-depth recommendations can be found in each individual country case study analysis from Subtask II
- 6. Some main Task 24 recommendations - Individual recommendations from the case study analysis from Subtask I can be found in the ‘Monster’ or the Task 24 Wiki - More in-depth recommendations can be found in each individual country case study analysis from Subtask II - Recommendations on monitoring and evaluation can be found in Subtask III report ‘Did you behave as we designed you to?’
- 7. Some main Task 24 recommendations - Individual recommendations from the case study analysis from Subtask I can be found in the ‘Monster’ or the Task 24 Wiki - More in-depth recommendations can be found in each individual country case study analysis from Subtask II - Recommendations on monitoring and evaluation can be found in Subtask III report ‘Did you behave as we designed you to?’ - Each country will receive a country-specific set of recommendations and to do’s/not to do’s (Subtask IV)
- 8. Some main Task 24 recommendations - Individual recommendations from the case study analysis from Subtask I can be found in the ‘Monster’ or the Task 24 Wiki - More in-depth recommendations can be found in each individual country case study analysis from Subtask II - Recommendations on monitoring and evaluation can be found in Subtask III report ‘Did you behave as we designed you to?’ - Each country will receive a country-specific set of recommendations and to do’s/not to do’s (Subtask IV) - The main recommendations from Subtask V have been discussed earlier already
- 11. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge
- 12. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy)
- 13. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy) - Habits are the most difficult thing to break
- 14. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy) - Habits are the most difficult thing to break - This means we have to get even smarter & embrace complexity
- 15. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy) - Habits are the most difficult thing to break - This means we have to get even smarter & embrace complexity - We are at a crossroads, and shouldn’t turn back
- 16. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy) - Habits are the most difficult thing to break - This means we have to get even smarter & embrace complexity - We are at a crossroads, and shouldn’t turn back - We need to look at whole-system, societal change
- 17. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy) - Habits are the most difficult thing to break - This means we have to get even smarter & embrace complexity - We are at a crossroads, and shouldn’t turn back - We need to look at whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key
- 18. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy) - Habits are the most difficult thing to break - This means we have to get even smarter & embrace complexity - We are at a crossroads, and shouldn’t turn back - We need to look at whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it
- 19. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy) - Habits are the most difficult thing to break - This means we have to get even smarter & embrace complexity - We are at a crossroads, and shouldn’t turn back - We need to look at whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it - But: professionals are weary to use them, face-to-face still key
- 20. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy) - Habits are the most difficult thing to break - This means we have to get even smarter & embrace complexity - We are at a crossroads, and shouldn’t turn back - We need to look at whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it - But: professionals are weary to use them, face-to-face still key - It’s also hard to find the right people and break down the silos
- 21. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy) - Habits are the most difficult thing to break - This means we have to get even smarter & embrace complexity - We are at a crossroads, and shouldn’t turn back - We need to look at whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it - But: professionals are weary to use them, face-to-face still key - It’s also hard to find the right people and break down the silos - Everyone has a piece of the puzzle but we haven’t fit it together
- 22. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy) - Habits are the most difficult thing to break - This means we have to get even smarter & embrace complexity - We are at a crossroads, and shouldn’t turn back - We need to look at whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it - But: professionals are weary to use them, face-to-face still key - It’s also hard to find the right people and break down the silos - Everyone has a piece of the puzzle but we haven’t fit it together - We need a shared learning and collaboration platform that works
- 23. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy) - Habits are the most difficult thing to break - This means we have to get even smarter & embrace complexity - We are at a crossroads, and shouldn’t turn back - We need to look at whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it - But: professionals are weary to use them, face-to-face still key - It’s also hard to find the right people and break down the silos - Everyone has a piece of the puzzle but we haven’t fit it together - We need a shared learning and collaboration platform that works - We also need a shared language based on narratives
- 24. So...what’s the story? - There is no silver bullet anywhere but the potential remains huge - Homo economicus doesn’t exist (in energy) - Habits are the most difficult thing to break - This means we have to get even smarter & embrace complexity - We are at a crossroads, and shouldn’t turn back - We need to look at whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it - But: professionals are weary to use them, face-to-face still key - It’s also hard to find the right people and break down the silos - Everyone has a piece of the puzzle but we haven’t fit it together - We need a shared learning and collaboration platform that works - We also need a shared language based on narratives - It’s all about the people!
- 25. The way we look at the Energy System eetd.lbl.gov
- 26. The way we look at the Energy System TOP DOWN eetd.lbl.gov
- 27. The way we look at the Energy System TOP DOWN SUPPLY --> T&D --> TECHNOLOGY --> USER eetd.lbl.gov
- 28. Target Audience of Task XXIV Another way we could look at the Energy System 5
- 29. Target Audience of Task XXIV The end user service 6 need
- 30. Target Audience of Task XXIV The end user service 6 need Personal comfort
- 31. Target Audience of Task XXIV The end user behavioural response 7
- 32. Target Audience of Task XXIV The end user behavioural response 7 Technology
- 33. Target Audience of Task XXIV The end user’s wider context 8
- 34. Target Audience of Task XXIV The end user’s wider context 8 Cultural norms
- 35. Target Audience of Task XXIV The end user’s wider context 8 Cultural norms Geography/ Climate
- 36. Target Audience of Task XXIV The end user’s wider context 8 Cultural norms Geography/ Climate
- 37. Target Audience of Task XXIV The end user’s wider context 8 Cultural norms Geography/ Climate
- 38. Target Audience of Task XXIV The end user’s wider context 8 Cultural norms Geography/ Building stock Climate
- 39. Target Audience of Task XXIV The end user’s wider context 8 Cultural norms Geography/ Building stock Climate
- 40. Target Audience of Task XXIV The end user’s wider context 8 Cultural norms Geography/ Building stock Climate
- 41. Target Audience of Task XXIV The end user’s wider context 8 Cultural norms Infrastructure Geography/ Building stock Climate
- 42. Target Audience of Task XXIV The end user’s wider context 8 Cultural norms Infrastructure Geography/ Politics Building stock Climate
- 43. Target The A nudaietnicoe onf aTals kc XoXnIVtext 9
- 44. Target The A nudaietnicoe onf aTals kc XoXnIVtext Transmission & Distribution 9
- 45. Target The A nudaietnicoe onf aTals kc XoXnIVtext Transmission & Distribution 9 Peak load issues
- 46. Target The Anuaditeinocen ofa Tla srke XsXpIVonse 10
- 47. Target The Anuaditeinocen ofa Tla srke XsXpIVonse 10 Energy supply
- 48. Target WAudhienyc ec oifr Tcasuk lXaXrIV? 11
- 49. Target WAudhienyc ec oifr Tcasuk lXaXrIV? 11 Feedback
- 50. The way we look at the Energy System TOP DOWN SUPPLY --> T&D --> TECHNOLOGY --> USER eetd.lbl.gov
- 51. Who are the Behaviour Target Audience of Task XXIV Changers? 13 Policymakers Industry Researchers The Third Sector Intermediaries
- 52. Who are the Behaviour Target Audience of Task XXIV Changers? 13 Policymakers Industry Researchers The Third Sector Intermediaries
- 53. Who are the Behaviour Target Audience of Task XXIV Changers? 13 Policymakers Industry Researchers The Third Sector Intermediaries
- 54. Who are the Behaviour Target Audience of Task XXIV Changers? 13 Policymakers Industry Researchers The Third Sector Intermediaries
- 55. Who are the Behaviour Target Audience of Task XXIV Changers? 13 Policymakers Industry Researchers The Third Sector Intermediaries
- 56. Who are the Behaviour Target Audience of Task XXIV Changers? 13 Policymakers Industry Researchers The Third Sector Intermediaries
- 82. $$$ €€€ £££
- 83. $$$ £££ €€€ ??? !!!
- 84. $$$ £££ €€€ ??? !!!
- 85. Target T Aausdiken cEe xof tTeasnk XsXioIVn PROPOSED NEW WORK PLAN 5- Expert platform 6- Understanding Behaviour Changer Practices in Top DSM Areas ‘THE ISSUES’ 7- Identifying Behaviour Changers in these areas ‘THE PEOPLE’ 8- Developing a toolbox of interventions to help Behaviour Changers ‘THE TOOLS’ 9- Standardising Evaluation Beyond kWh (‘THE MEASURE’) 10 - Telling an overarching story- ‘THE STORY’ Who
- 86. Target Audience of Task XXIV Task Extension practice, like storytelling or the Collective Impact Approach (‘The Tools’ or How, ST8); developing standardised evaluation measures to assess how change has occured (‘The Measure’ or Why, ST9); and synthesising the learnings into an overarching story (‘The Story’ or Outcome, ST10). We will then hopefully also get to trial these tools in practice, if Behaviour Changers are joining voluntary ST11 (‘Real Life’). WHAT? ‘The Issues’ ST 6 • Top 3 DSM Priorities • At least 1 focus area per country • Case studies WHO? ‘The People’ ST 7 • 5 Behaviour Changers from Focus Area • Workshops, stakeholder dialogues & analyses Figure 4. Flow of Subtasks REAL LIFE? ‘The Practice’ ST 11 • Toolbox of interventions tested on specific case study • Field research HOW? ‘The Tools’ ST 8 • Collab. Impact Approach • Storytelling • Decisionmaking tree etc • Toolbox of interventions WHY? ‘The Measure’ ST 9 • ’Beyond kWh’ evaluation tool • Standard, metrics OUTCOME? ‘The Story’ ST 10 • Synthesis of country learnings into overarching story • Handbook, intl guidelines Task 24 SUBTASK 1 HELICOPTER OVERVIEW • The ‘Monster’ • Definitions • Models of Understanding SUBTASK 3 EVALUATION TOOL • Basis of ‘Beyond kWh’ • Lit review SUBTASK 5 EXPERT PLATFORM • Online expert platform • Over 210 Behaviour Changers from 20+ countries SUBTASK 2 IN-DEPTH CASE STUDIES • Detailed analysis • 4 Domains of Priority Issues SUBTASK 4 COUNTRY RECOMMENDATIONS • To do’s and not to do’s • Future Research SUBTASK 1 HELICOPTER OVERVIEW • The ‘Monster’ • Expert stories • Metrics for ‘Beyond Energy’
- 87. Target Audience of Task XXIV A model for collaboration? Collective impact = the commitment of a group of important actors from different sectors to a common agenda for solving a specific social problem. http://www.ssireview.org/articles/entry/collective_impact
- 88. Subtasks of Task XXIV want to hear more of our story? to join the expert platform: drsea@orcon.net.nz