IEA DSM Task 24 BEHAVE presentation 2014

1. Subtasks of Task XXIV social media and IEA DSM TASK 24 Task XXIV Closing the Loop - Behaviour Change in DSM: From Theory to Practice Dr Sea Rotmann Operating Agent BEHAVE Conference, Sept 3-4, 2014

2. Some special features of Task XXIV 2 Text Premise for Task XXIV What’s special about Task 24?

9. Participating countries

10. Participating countries

11. Participating countries 16 countries 25 Tasks

12. Participating countries 16 countries 25 Tasks Task 24

15. Our Audience Target Audience of Task XXIV 1Intermediaries Policymakers Researchers Industry The Third Sector 4 Pics via: theinnovativeeducator.blogspot.com, dreamstime.com, agu.org, lifesupplemented.org, rassutassu.com, change.comminit.com

16. Our Audience Target Audience of Task XXIV 1Intermediaries Policymakers Researchers Industry The Third Sector understanding THE BEHAVIOUR OF THE BEHAVIOUR CHANGERS 4 Pics via: theinnovativeeducator.blogspot.com, dreamstime.com, agu.org, lifesupplemented.org, rassutassu.com, change.comminit.com

17. SubtaSskusb otf aTsaksks XXIV 5- Social media expert platform 1- Helicopter view of models, frameworks, contexts, case studies and evaluation metrics 2- In depth analysis in areas of greatest need 3- Evaluation tool for stakeholders 4- Country-specific project ideas, action plans and pilot projects

18. Subtasks of Task XXIV Subtask V - expert platform -125 videos & presentations - 75 photos - 6 blogs -18 events -21 discussion fora -3 member groups

19. Some special features of Task XXIV 7 Text SubtaPsrekm 5is e- fEorx Tpaeskr tX PXlIVatform >

20. Some special features of Task XXIV 8 Text SubPtraemskis e5 f o-r MTaaskin X lXeIsVsons A social media platform is/not:

21. Some special features of Task XXIV 8 Text SubPtraemskis e5 f o-r MTaaskin X lXeIsVsons A social media platform is/not: A good place to ‘collect’ experts and info

22. Some special features of Task XXIV 8 Text SubPtraemskis e5 f o-r MTaaskin X lXeIsVsons A social media platform is/not: A good place to ‘collect’ experts and info A good broadcasting tool

23. Some special features of Task XXIV 8 Text SubPtraemskis e5 f o-r MTaaskin X lXeIsVsons A social media platform is/not: A good place to ‘collect’ experts and info A good broadcasting tool A good way of measuring Task impact (GA)

24. Some special features of Task XXIV 8 Text SubPtraemskis e5 f o-r MTaaskin X lXeIsVsons A social media platform is/not: A good place to ‘collect’ experts and info A good broadcasting tool A good way of measuring Task impact (GA) A silver bullet for making people talk

25. Some special features of Task XXIV 8 Text SubPtraemskis e5 f o-r MTaaskin X lXeIsVsons A social media platform is/not: A good place to ‘collect’ experts and info A good broadcasting tool A good way of measuring Task impact (GA) A silver bullet for making people talk A way of making busy experts use social media

26. Some special features of Task XXIV 8 Text SubPtraemskis e5 f o-r MTaaskin X lXeIsVsons A social media platform is/not: A good place to ‘collect’ experts and info A good broadcasting tool A good way of measuring Task impact (GA) A silver bullet for making people talk A way of making busy experts use social media A way of easily managing files

27. Some special features of Task XXIV 8 Text SubPtraemskis e5 f o-r MTaaskin X lXeIsVsons A social media platform is/not: A good place to ‘collect’ experts and info A good broadcasting tool A good way of measuring Task impact (GA) A silver bullet for making people talk A way of making busy experts use social media A way of easily managing files ==> also created a Wiki to make case studies more easily accessible (www.ieadsmtask24wiki.info)

28. Some special features of Task XXIV 9 Text TheP rsemtoiser fyor Toafsk T XXaIsVk 24

34. MSaunby thauskrds loesf Ttoa sokv eXrXcoIVme Towards a multiple models approach ³$OOPRGHOVDUH wrong, but some of WKHPDUHXVHIXO´ George E.P. Box (1979)

35. IntSeubrtdaisskcs iopfl Tinasakr XyX sIiVlos

36. IntSeubrtdaisskcs iopfl Tinasakr XyX sIiVlos

37. SubtasEkus orfe Tkaask! XXIV

38. SubtasEkus orfe Tkaask! XXIV

39. eneSrugbyta ssktso orfi eTsa:s kp XeXrsIVonal

40. eneSrugbyta ssktso orfi eTsa:s kp XeXrsIVonal YOUTUBE: https://www.youtube.com/ watch? v=wbe83S8FfO0list=UU_p3PlWDpLyDB h8TwUBmVHQ

41. CSuobtuasnkts royf T satsko XrXieIVs IEA DSM – Task XXIV Belgian Story Brussels, September 7, 2012 Swiss Energy Strategy and research projects concerning behavior change Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy Workshop IEA DSM Task 24, 15.10.2013 demand-side The New Zealand energy story Sea Rotmann and Janet Stephenson ^ Norwegian Energy Story

42. CSuobtuasnkts royf T satsko XrXieIVs IEA DSM – Task XXIV Belgian Story The Good, the Brussels, Bad September 7, 2012 and the Ugly Swiss Energy Strategy and research projects concerning behavior change Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy Workshop IEA DSM Task 24, 15.10.2013 - a true frontier story of DSM roll-out in South Africa ! demand-side The New Zealand energy story Sea Rotmann and Janet Stephenson ^ Norwegian Energy Story BarryBredenkamp , ( SANEDI) and Dr Mathilda du Preez, (University of Pretoria) 17 March 2014

43. The Monster 15

44. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew worked examples in Task 24 Case studies collected for IEA DSM Task 24 in transport, building retrofits, SMEs and smart metering Note: Blue boxes denote government-led policies and programmes, green boxes denote business, research or community-led programmes and pilots 16 Domain/Country Cases and used theories/models Netherlands New Zealand Switzerland Italy Austria Norway Sweden Belgium UK Other countries Smart Metering/ Feedback Jouw Energie Moment Theories/Models used: Expectancy Value Theory Design with Intent Interpretation for sustainable behaviour Responses to Time Varying Prices for Electricity (Otago Uni) Theories/Model used: Classical Economics and marketing Smart Metering Zurich Pilot EWZ and EKZ Theories/Model used: behavioural economics and social norms/comparisons Time of Use Tariff Theories/Models: Classical Economics Die Energiejagd Theories/Models: Shared learning, Social Norming, freezing/ unfreezing Demosteinkjer Theories/Models: Theory of Planned Behaviour Clockwise Theories/Models: Constructivist Learning Theory Shared learning Rettie, Ruth CHARM Theories/Models used: social norms approach practice theory Spain (Juan Pablo Garçia): VERDIEM Theories/Models: Classical Economics Smart Metering EKT Dietikon Theories/Model used: behavioural model of residential energy use by Raaij Verhallen behavioural economics and social norms/comparisons !CO2 Management Theories/Models: Classical Economics Portugal (Joane Abreu): Smart meter feedback in North Theories: Nudge, classical economics, moments of change Munx Repower website Theories/Model used: behavioural economics, social norming US (Michela Beltracchi): Opower feedback programme Models: Cialdini’s Social Norming Retrofitting Blok voor Blok aanpak, retrofitting programme Theories/models used: Behavioural economics Warm Up New Zealand: Heat Smart Theories/Models used: social marketing; social norms; classical economic; TPB Swiss Building Retrofit Program Models: Classical Economics Retrofitting of Myhrenenga Housing Theories: TPB Building retrofits Theories: Shared Learning 2000 Watts Society (housing) Models: Ethics, long-term visioning SMEs De Groene Daad Theory/model used: Nudge EECA SME Crown Loans Scheme Theory/model used: originally based on TPB; changed to social learning and social norm theories Energy-Model and SME-Model from (EnAW) Theories/Models used: Classical Economics Social norm Finnfjord Theories: Leadership Build4Change Model: Nudge Energy Cultures SMEs pilot Model used: Energy Cultures Mobility Het Nieuwe Rijden (the New Driving) Theories and models used: Psychology: Henry A Murray (1938) and the acceptability/availability model of behaviour by Rose (1990). Active a2b Theory/models used: Norm Activation Theory Elaboration Likelihood Model Stern’s Principles for Intervening Triandis TIB Lewin’s Unfreezing/Refreezing McKenzie-Mohr 2000 Watt on mobility Models: Ethics, long-term visioning Electric vehicles Nobil Theories/Models used: TPB Stockholm congestion tax Models: activity based models Chatterton Wilson Framework Combining individualistic (eg Triandis) and societal (Practice theory) approaches to help UK policymakers Kevin Luten UrbanTrans (Australia) Transport behaviour change based on BJ Fogg NZ Post Transport Driver behaviour training Theory/models used: Value Action Gap Theory Fuel consumption of newly purchased cars Theory of Planned Behaviour (TPB) and Norm-Activation Model (NAM)

45. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling 17

46. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals) 17

47. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals) Allow for quick, practical and useful understanding of complexity of interconnected factors in behaviour research 17

48. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals) Allow for quick, practical and useful understanding of complexity of interconnected factors in behaviour research We all turn everything into a narrative in order to remember it 17

49. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals) Allow for quick, practical and useful understanding of complexity of interconnected factors in behaviour research We all turn everything into a narrative in order to remember it Is there less bias when telling facts in a narrative format rather than in ‘hard’ figures, facts and stats? 17

50. Target Audience of Task XXIV A shared language for collaboration? Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry — and that’s what it means to be a social creature. Paul Zak, Neuroeconomist “ The Interpreter - is a left hemisphere function that organises our memories into plausible stories. Michael Gazzaniga, Cognitive Neuroscientist Evolution has wired our brains for storytelling. A story, if broken down into the simplest form is a connection of cause and effect. We make up (short) stories in our heads for every action and conversation. Whenever we hear a story, we want to relate it to one of our existing experiences. Uri Hasson, psychologist The ‘narrative turn’: Storytelling sociology views lived experience as constructed, at least in part, by the stories people tell about it. Berger Quinney, sociologists “

51. Different stories 19

57. Neoclassical economics retrofitting Several of our Retrofitting cases informed by neoclassical economics: money and information 20 http://www.contemporaryartdaily.com/wp-content/uploads/2012/02/2.jpg http://pinterest.com/kyrpersa/homo-economicus/

58. The story of neoclassical economics and retrofitting Money makes the world go round You need to change your home’s energy use and we will help you by paying (part of) its retrofitting By the way, you need to pay up first and it might take a while before we pay you back The info we need from you will teach you all you need to know. You only need to make a one-off decision to invest We have the technology you need, contractors or installers (you will need to find/choose) will put it in and that’s it! If you do not understand the technology, just don’t touch the buttons… You will save money for a nice weekend to the Bahamas You only need to give us a bill from your installer, we probably won’t check how much energy you actually saved What counts for us is how many m2 are insulated, how many homes are retrofitted or how much money is spent. Oh yes, and how many kWh are saved of course! We will do the number crunching, don't worry, we do not need to know what you actually saved, we will use models to calculate all energy savings But if you want to know how much energy you saved, buy a metering device. 21

59. The story of neoclassical economics and retrofitting Money makes the world go round You need to change your home’s energy use and we will help you by paying (part of) its retrofitting By the way, you need to pay up first and it might take a while before we pay you back The info we need from you will teach you all you need to know. You only need to make a one-off decision to invest We have the technology you need, contractors or installers (you will need to find/choose) will put it in and that’s it! If you do not understand the technology, just don’t touch the buttons… You will save money for a nice weekend to the Bahamas You only need to give us a bill from your installer, we probably won’t check how much energy you actually saved What counts for us is how many m2 are insulated, how many homes are retrofitted or how much money is spent. Oh yes, and how many kWh are saved of course! We will do the number crunching, don't worry, we do not need to know what you actually saved, we will use models to calculate all energy savings But if you want to know how much energy you saved, buy a metering device. 21

60. Behavioural economics retrofitting 22 enayetkabir.blogspot.com greenbookblog.com Several of our Retrofitting cases informed by behavioural economics

61. The story of behavioural economics retrofitting Money still makes the world go round By the way, you still need to pay up first and it might take a while before we pay you back The info we need from you will teach you all you need to know You have many choices but we will design choice architecture to ensure you make the right one to retrofit your home You only need, not only for yourself but for the sake of all, to make a one-off decision to invest And to do so, we have the money, technology you need and we will design rules, regulations, institutions, or infrastructure that will nudge you in the right direction You will save money, or the environment or whatever matters to you You only need to give us a bill from your installer, we won’t check how much actual energy was saved What counts for us is how many m2 are insulated, how many homes are retrofitted or how much money is spent. Oh yes, and how many kWh are saved of course! We will do the number crunching, don't worry, we do not need to know what you actually saved, we will use models to calculate all energy savings But if you want to know how much energy, CO2, trees or polar bears you saved, buy a metering device 23

62. The story of behavioural economics retrofitting Money still makes the world go round By the way, you still need to pay up first and it might take a while before we pay you back The info we need from you will teach you all you need to know You have many choices but we will design choice architecture to ensure you make the right one to retrofit your home You only need, not only for yourself but for the sake of all, to make a one-off decision to invest And to do so, we have the money, technology you need and we will design rules, regulations, institutions, or infrastructure that will nudge you in the right direction You will save money, or the environment or whatever matters to you You only need to give us a bill from your installer, we won’t check how much actual energy was saved What counts for us is how many m2 are insulated, how many homes are retrofitted or how much money is spent. Oh yes, and how many kWh are saved of course! We will do the number crunching, don't worry, we do not need to know what you actually saved, we will use models to calculate all energy savings But if you want to know how much energy, CO2, trees or polar bears you saved, buy a metering device 23

63. Systemic approaches and retrofitting blogs.scientificamerican.com 24

64. Systemic approaches and retrofitting Together we will make the world go round You embody what we need to know and change: do, feel, learn We will help you understand and use the technology, and train those that install and sell it to you We will create a supportive material, institutional and social environment Your needs are important so we need to do this together, as if this were your kitchen or bathroom! Your life will change It's all about us now, and our grandchildren Quality matters and we will keep learning and sharing If we need to be flexible we will This is only the start of a long way and your home is the first step We will monitor, calculate and report on energy, money, health, welfare, comfort, wellbeing And learnings based on qualitative and quantitative inputs will be shared (with you) We will help you figure out what your impact is to be able to make sure you get where we collectively want to! 25

65. Systemic approaches and retrofitting Together we will make the world go round You embody what we need to know and change: do, feel, learn We will help you understand and use the technology, and train those that install and sell it to you We will create a supportive material, institutional and social environment Your needs are important so we need to do this together, as if this were your kitchen or bathroom! Your life will change It's all about us now, and our grandchildren Quality matters and we will keep learning and sharing If we need to be flexible we will This is only the start of a long way and your home is the first step We will monitor, calculate and report on energy, money, health, welfare, comfort, wellbeing And learnings based on qualitative and quantitative inputs will be shared (with you) We will help you figure out what your impact is to be able to make sure you get where we collectively want to! 25

66. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Types of stories: retrofitting 26

67. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew the short stories: retrofitting Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses. Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper. But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2. Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal. But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers! Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed. So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills. And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen. 27

71. example: insulation subsidies But over the ditch, it got more serious...

74. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Number 8 Wire a classic tale of grid challenges and opportunities 29

75. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Once upon a time Number 8 Wire a classic tale of grid challenges and opportunities 29 IEA Demand Side Management Programme 1

76. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Once upon a time Number 8 Wire a classic tale of grid challenges and opportunities 29 IEA Demand Side Management Programme 1 A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority

77. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Once upon a time Love conquers all Number 8 Wire a classic tale of grid challenges and opportunities 29 IEA Demand Side Management Programme 1 A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority

78. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew THE HITCHHIKER’S GUIDE to DSM Subtasks of Task XXIV Once upon a time Rule #1 Love conquers all Number 8 Wire a classic tale of grid challenges and opportunities 29 IEA Demand Side Management Programme 1 A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority

81. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew THE HITCHHIKER’S GUIDE to DSM Subtasks of Task XXIV Once upon a time A 3-part sRtourlye o#f 1daring research collaborations on energy Love conquers all behaviour and demand response Number 8 Wire a classic tale of grid challenges and opportunities 29 IEA Demand Side Management Programme 1 A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority

84. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew 30

85. Storytelling Successes 7*15,2$-#$89-9'#:$$ -%*')+$*$2'##,$#1,6;$ 5,$#%$=#*(*,) Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew 30 !#$%'()$*+$#,-#'#)$*$,#%$#'*.$-#$/,-'01#,# +XPDQFRQVXPSWLRQSDWWHUQVKDYHEHFRPHDVLJQL¿FDQWLQÀXHQFH$ ,$-#$2(3*($#,45',6#,- Growth in global population Climate change Pressures Challenges Challenges Ocean acidification Air pollution Increasing consumption of resources Reduced quality of freshwater Lowering emissions will require changes in patterns of production and consumption, but need not result in SOCIAL AND ECONOMIC CHALLENGES “Collaborative multi-stake-holder action is required as businesses, governments, or civil society alone do not have both the tools and the authority to tackle systemic risks” “Global Risks 2014”, World Economic Forum ENVIRONMENTAL CHALLENGES Biodiversity loss !#$%%%'(()*'+#%%$+,%

86. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew ! How the island became green – a ‘Just So’ scenario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

87. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew ! How the island became green – a ‘Just So’ scenario !#$%'$($)*+#,,,!.+%)%!/#0!#!01#22!*345.)67!#5!802#59!5#.8357!.+#.!04):8:%9!130.26!;6!0%2285$!339!#59!8;)%!=)394*.0!35! 85.%)5#.835#2!*311398.6!1#)%.0?!!! ! -.#/0$1(0???!=)394*.835!/3429!85*)%#0%@!13)%!1%#.7!13)%!/3327!13)%!23$07!13)%!80+7!13)%!)48.7!#59!13)%!182?!!A)3/85$!AB!/#0! .+%!130.!81=3).#5.!$3#2!3)!.+#.!*345.)67!%:%5!13)%!81=3).#5.!.+#5!.+%!/%22;%85$!3!8.0!=%3=2%!#59!.+%!%5:8)351%5.?!!! ! 2%)$'#$1(0???!!=%3=2%!0.#).%9!.3!)%#280%!.+#.!.+%8)!)8:%)0!/%)%!;%*3185$!85*)%#085$26!=3224.%97!8.!/#0!+#)9%)!.3!*#.*+!80+!#59!13)%! 5#.8:%!;8)90!#59!#581#2!0=%*8%0!/%)%!.+)%#.%5%9!/8.+!%C.85*.835?! ! 34#???!.+%!)%0.D3D.+%D/3)29!0.#).%9!.3!)%#280%!.+#.!.+%!=%3=2%!3!.+%!802#59!5#.835!/%)%5E.!.+#.!*2%:%)!#59!+#==6!#.%)!#227!;%*#40%! .+%6!%=.!=3224.85$!.+%8)!3/5!5%0.?!!! ! 5)$)4#$6(+#$)*+#!???!0%)8340!0.3)10!#59!9)34$+.0!0.#).%9!.3!81=#*.!35!.+%!/3)29!#0!#!)%042.!3!*281#.%!*+#5$%?!!F+%!)%0.D3D.+%D /3)29!#203!53.8*%9!.+#.!.+%!=%3=2%!3!.+80!802#59!5#.835!/%)%!:%)6!+8$+!=%)!*#=8.#!=)394*%)0!3!$)%%5+340%!$#0%07!+8$+%)!.+#5! #2130.!#22!3.+%)0!85!.+%!/3)297!#59!.+#.!8.!%=.!85*)%#085$?!!G3!.+%!)%0.D3D.+%D/3)29!0.#).%9!.3!934;.!.+#.!.+%!802#59!5#.835!/#0!.)426! H*2%#5!#59!$)%%5E!#59!.+%6!;%*#1%!2%00!%%5!35!:808.85$!.+%!*345.)6!#59!;4685$!8.0!=)394*.0?! ! 2#7(%6#$'8$)4()???!.+%!=%3=2%!3!.+%!802#59!5#.835!/%)%!85#226!$#2:#580%9!85.3!#*.835?!F+%6!)%#280%9!.+%6!+#9!1#56!#9:#5.#$%07!28%! 23.0!3!)%5%/#;2%!%5%)$67!1#56!;4085%00%0!.+#.!/%)%!#2)%#96!=#00835#.%!#;34.!040.#85#;828.67!#)1%)0!/+3!5%/!+3/!.3!1#85.#85!#! +%#2.+6!%5:8)351%5.7!#59!1#56!8553:#.3)0!#59!%5.)%=)%5%4)0?!! ! 51$)4#???!.+%6!0.#).%9!.3!/3)!.3$%.+%)@!;4085%00%07!*345*8207!*311458.8%07!=328.8*8#50!#59!)%0%#)*+%)07!)%#28085$!.+#.!#!13:%!.3!#! 23/%)!*#);35!33.=)85.!/3429!;%!;%5%8*8#2!3)!.+%!%*353167!03*8%.6!#59!.+%!%5:8)351%5.?!!F+%6!#22!#$)%%9!.+#.!#!)%0828%5.7!+%#2.+6! %5:8)351%5.!#59!03*8%.6!5%%9%9!.3!;%!.+%!;#080!3!.+%!%*353167!#59!.+#.!AB!#235%!/#0!53.!%%*.8:%!#0!#!1%#04)%!3!04**%00?!!! ! 596'$I!.+%6!)%#280%9!.+#.!8.!/#0!#*.4#226!53.!#0!+#)9!#0!.+%6!.+34$+.!.3!*31;85%!.+%8)!5#.835E0!5#.4)#2!#9:#5.#$%0!#59!)%034)*%0! /8.+!*4..85$D%9$%!8553:#.835!#59!*31%!4=!/8.+!=)394*.0!#59!0%):8*%0!.+#.!.+%!)%0.D3D.+%D/3)29!)%#226!:#24%9?! ! :'$8*(990,??!85!14*+!2%00!.81%!.+#5!.+%6!.+34$+.7!.+%6!+#9!''J!)%5%/#;2%!%2%*.)8*8.67!23/D*#);35!+%#.85$!#59!.)#50=3).!060.%107! *2%#5!#59!+%#2.+6!/#.%)/#60!#59!*3#0.07!)%94*%9!;8398:%)08.6!23007!#59!+#==8%)!#59!+%#2.+8%)!*311458.8%0?!! ! -.#/$6*7#$)4#???!.+%!802#59!5#.835!+#0!35*%!#$#85!;%%5!233%9!4=!.3!;6!.+%!)%0.D3D.+%D/3)29!3)!8.0!2%#9%)0+8=!85!#*+8%:85$!#! :8;)#5.!%*35316!#235$089%!#!+%#2.+6!%5:8)351%5.?!G1#).!=%3=2%!*35.854%!.3!)%.4)5!+31%!.3!.+#.!*345.)6!)31!#)3459!.+%!/3)297! #..)#*.%9!;6!.+%!1#56!K3;0!3)!0822%9!#59!53/2%9$%#;2%!=%3=2%!#59!8.0!;%#4.842!+%#2.+6!%5:8)351%5.?!! ! F+%!%59? 30 ! !!

88. So...what’s the story?

89. So...what’s the story?

90. So...what’s the story? - There is no silver bullet anywhere

91. So...what’s the story? - There is no silver bullet anywhere - Homo economicus doesn’t exist in energy

92. So...what’s the story? - There is no silver bullet anywhere - Homo economicus doesn’t exist in energy - Habits are the most difficult thing to break

93. So...what’s the story? - There is no silver bullet anywhere - Homo economicus doesn’t exist in energy - Habits are the most difficult thing to break - We need to look a whole-system, societal change

94. So...what’s the story? - There is no silver bullet anywhere - Homo economicus doesn’t exist in energy - Habits are the most difficult thing to break - We need to look a whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key

95. So...what’s the story? - There is no silver bullet anywhere - Homo economicus doesn’t exist in energy - Habits are the most difficult thing to break - We need to look a whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it

96. So...what’s the story? - There is no silver bullet anywhere - Homo economicus doesn’t exist in energy - Habits are the most difficult thing to break - We need to look a whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it - But: professionals are very weary to use it

97. So...what’s the story? - There is no silver bullet anywhere - Homo economicus doesn’t exist in energy - Habits are the most difficult thing to break - We need to look a whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it - But: professionals are very weary to use it - It’s also hard to find the right people and break down silos

98. So...what’s the story? - There is no silver bullet anywhere - Homo economicus doesn’t exist in energy - Habits are the most difficult thing to break - We need to look a whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it - But: professionals are very weary to use it - It’s also hard to find the right people and break down silos - Everyone has a piece of the puzzle but we haven’t fit it together

99. So...what’s the story? - There is no silver bullet anywhere - Homo economicus doesn’t exist in energy - Habits are the most difficult thing to break - We need to look a whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it - But: professionals are very weary to use it - It’s also hard to find the right people and break down silos - Everyone has a piece of the puzzle but we haven’t fit it together - We need a shared learning and collaboration platform that works

100. So...what’s the story? - There is no silver bullet anywhere - Homo economicus doesn’t exist in energy - Habits are the most difficult thing to break - We need to look a whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it - But: professionals are very weary to use it - It’s also hard to find the right people and break down silos - Everyone has a piece of the puzzle but we haven’t fit it together - We need a shared learning and collaboration platform that works - We also need a shared language based on narratives

101. So...what’s the story? - There is no silver bullet anywhere - Homo economicus doesn’t exist in energy - Habits are the most difficult thing to break - We need to look a whole-system, societal change - This can’t be done in isolation by one sector - collaboration is key - Social media and networks are really good (theoretically) for it - But: professionals are very weary to use it - It’s also hard to find the right people and break down silos - Everyone has a piece of the puzzle but we haven’t fit it together - We need a shared learning and collaboration platform that works - We also need a shared language based on narratives - It’s all about the people!

102. The way we look at the Energy System eetd.lbl.gov

103. The way we look at the Energy System TOP DOWN eetd.lbl.gov

104. The way we look at the Energy System TOP DOWN SUPPLY -- TD -- TECHNOLOGY -- USER eetd.lbl.gov

105. Target Audience of Task XXIV Another way we could look at the Energy System 33

106. 34

107. Subtasks of Task XXIV want to hear more of our story? to join the expert platform: drsea@orcon.net.nz

IEA DSM Task 24 BEHAVE presentation 2014

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