Task 8 focus group
- 1. AS Media Studies Audience Research Task 8 – Target audience research using focus groups. The genre that my music magazine is going to be based on is R&B/Hip Hop; my target audience is males and females aged between 16-24, that are interested in R&B/Hip Hop music. This is the typical audience profile. Who mainly listens to that music – The genre R&B/Hip Hop is mainly listened to by males. Gender – Male Age - 16 Social Class – Working class Ethnicity – Pakistani Interests – Music, fashion, football and blackberry phones. Dress sense – Latest trainers, hoodies, jackets, body warmers. Why they listen to hip hop music – They enjoy that type of music, can relate to the lyrics How often – Listen to it very often, as it is relaxing. What would they like in the magazine – The artists that it will feature, the genre of the magazine, gossip about different artists related to the genre, concert dates and the current trends. Hoorie Begum
- 2. AS Media Studies My Target audience (Profile of Typical Male Audience) General Background Feelings about Music Magazines Name – Tammur He doesn’t buy any music magazines or any Sajid magazines in general as he thinks that they are Age – 18 priced too high and the magazines that are out there Ethnicity – Pakistani don’t really interest him and are aimed at him. Lives - Sparkhill West Midlands He likes the look of He is currently a VIBE magazine student and plans to because he likes the go to university. urban side to it, and features fashion. How he uses music He likes artists such He listens to music on as Drake, Lil Wayne his iPod and his and Trey songs, DJ phone regularly. Khalid, and Tyga, as they speak about He uses iTunes to troubles and difficulties download music onto that he can relate to. his phone and says “I really enjoy listening to music as it its relaxing and it helps me concentrate when He loves music I am doing my work” especially R&B and Hip Hop, he doesn’t like the stereotypes that are used because he thinks His Music Magazine that the males are Preferences stereotyped as acting In a music magazine like a gangster and he would like to see trouble makers that male rap artists that cause havoc and are look serious. rebellious. He would also like to see the latest news and gossip about the Likes to know the artists, concert dates, latest trends that bright colours, big, are about so that He enjoys buying bold titles to stand out he can keep up different jackets it is and the latest trends. with them. a bit of a habit. Hoorie Begum
- 3. AS Media Studies My Target audience (Profile of Typical Female Audience) General Background Name – Humayra Suleman Feelings about Music Age – 16 She doesn’t really buy any music Ethnicity – Pakistani magazines as they don’t really Lives - Hall Green West Midlands interest her the actual music is what She is currently a student and plans interests her not magazines as she to go to university and study media. doesn’t find them useful She likes the How She Uses look of VIBE as Music it has an urban She listens to sense to it, and music on her she likes that iPhone sort of music, regularly. She downloads music of off iTunes, and she She likes artists says, I can’t live such as Drake, without music Rihanna, as to helps me Beyonce, Trey when I am Songs and working.” Tyga. She likes to keep in touch with the latest fashions as she likes to wear She loves R&B different style of music, and she clothes. doesn’t like how the women are stereotyped as eye candy and something for the men to stare at. General Background In a music magazine she would like to see artists that are linked to the genre of the magazine, she would like to see the latest gossip on artists, and would like to see bright colours so that it catches her attention. She would also like to see the latest trends in fashion as she likes fashion. Hoorie Begum
- 4. AS Media Studies Target Audience Research Focus Group For this task I asked 5 males and females that are interested in the genre of R&B/Hip Hop, I then analysed their results so that I could see what was best for my target audience. I asked 7 questions and wrote down their main replies. 1. What images would you like to see on the front cover? The image that they would like to see on the front cover of a music magazine would be ones that are very dominating and striking. If it was a male then the males would be wearing snapbacks and jewellery such as rings, necklaces and chains. The women would look very sexy and seductive, with nudity. 2. What sell lines would you like to see on the front cover? The sell lines should attract the audience so it should be short and snappy, saying things about relationships and new music releases. Also exclusive interviews and the latest fashion. 3. What kind of colours should you like to see on the front cover? The colours that they would like to see on the front cover are bright colours so that they retract the audience, and they don’t want to see dark colours as that isn’t very appealing. 4. What type of language would you expect to see in the magazine/ They would expect to see informal language as it is a music magazine and not a politics magazine for example. They would expect to see hip hop language and a bit of slang. 5. What images would you expect to see on the contents page? They would expect to see about 3 images of different artist or the editor, the dates of concerts, and information about what artists are on what page. Also an editor’s letter as that is what is in the contents age of most magazines. 6. What images would you expect to see on the double page spread article? The image that they would expect to see is one big image on one side of the page. The artists/band should be linked to the genre of the magazine, and the artists should be stylish, and fashionable. 7. What would you like the article to be about? They would like the article to be about the artist and what they have been up to, what songs they are releasing, and what they have been up to recently. They would also like to know about the relationship status of the artist. Hoorie Begum