Task ic media
- 1. Publicservicebroadcasting Public broadcasting involves television, radio and other media outlets that are mainly targeted at the public. Public broadcasting mainly gets its funding from public TV licenses, single contributions, and donations from other companies and organizations. Commercial broadcasting This is when a TV and radio programs are broadcasted are privately owned by corporate media. subscription channels This is when a individual as to pay a certain fee to gain certain channels which is involved with the subscription's has The main subscription has been advertised by TV adverts magazines and other media outlets for example ‘talk talk ,and ,virgin media’ The main difference with these three is the way the all get funded for example public broadcasting gets there income by independent contributions and TV licenses. Commercial gets there income by adverts that are played during the program. Subscription channels et there income by signing up people to join there subscription and to pay a monthly or yearly sum to the company.
- 2. b) Identify the broadcasting companies in this country who are Public service broadcasters and commercial broadcasters – explain how you know. The main public broadcasting channels in the UK are the BBC and channel 4, these are proven to be public broadcasting due to the programs being shown to the public giving them amusement and giving them interest. Commercial broadcasting in the UK are ITV and channel 5 these are more of privet media outlets due to the fact that there main mission is not to entertain the general public. They also gain there funding by advertisements whilst public broadcasting channels gain there funding by TV licenses. c) Compare how public service broadcasters, commercial broadcasters and subscription channels make money from audiences These three have different ways and methods of creating there funding. Public services money come from TV licensees from the public also they get individual contributions from other originations . Commercial broadcasting gets most of there funding from adverts that are played during the break of the programs. Subscription get there income from signing up members of the public to there company then having to pay a monthly or yearly fee to the company.
- 3. d) Create a mind map with explanations of how TV companies are funded – include the following key words with what each one means. Provide examples of TV companies that are funded in this way. Sponsorship: To sponsor something is to support a person, organization, film company or event. A different companies will sponsor a film or TV program so it can feature before the movie or TV series begins and advertise there brand or product. They give money to the program the are sponsoring to help them with the production of the film. An example of a sponsorship in Rimmeal London sponsoring a TV from called mad in Chelsea. This brand is selling beauty products aims at young female teens this is also the target audience for the TV program made in Chelsea because of it being watched by this cretin target audience they will become aware of this make up brand that sponsors them. Subscription: Subscription is when a origination or company give members of the public a package deal of different channels and extras for a set price a month. There are many different companies that do this but the main ones that are seen as popular are ‘Sky’ and ‘virgin’. Virgin are willing to sell a package deals with selected amount of different genre channels for an amount of £21.50 a mouth. They use this deal with every member which then adds up to there funding. Sky is willing to sell a packaging deal which is HD for 32 pounds a month. How are TV companies funded? Advertising: Advertising is another way for companies to gain income. When a program is shown there is always a break in the program then there is a space which adverts are used. Companies pay the TV company to play and show there products on their air time, they do this because of the target audience that the TV is aimed to so there product can be seem by the same target audience. TV license: A TV licenses is a license that lets a household who owns a TV to own and watch cretin channels in there homes and to own a TV set. Many broadcasting companies use TV licenses to gain there income for example the BBC use this to gain there funding. It is law that everyone who owns a TV appliance or watches any channel needs a TV license. Because TV is becoming popular in every house the demand for TV license are becoming higher which means the income for the government are rising. Pay per view: This provides a service for public so they can purchase events to view via privet telecast . The broadcaster shows the program and the same time to everyone around the world. You can also purchase movies and programs on the on screen TV guide. They gain there income by providing the public with a choice of selected movies that people pay for to watch every movie has a set price so when a movie is paid for it goes straight to the company
- 4. What would you say are the advantages and disadvantages of each type of funding – evaluate each type of funding. http://cashplans.tvlicensing.co.uk/faqs/cee/benefits/ -License fee Pay per View http://articles.chicagotribune.com/1988-01-08/entertainment/8803200877_1_pay-per-view-video-store-cable-movie-Sponsorship channels -Subscription -Advertising License fee: There are many different advantages towards this scheme for the company this is because by law you need to pay for a TV license to watch any types of channels and to own a TV appliance. Watching TV is very popular in the UK so most people will be needing TV license this means that due to the large amount of people using a TV there income is a very large amount. A disadvantage of this is that not every one uses the TV license scheme and use other schemes like pay per view they pay the company a set price for a movie they want, this is becoming more popular which means that they are slowly losing money. Pay per view: With pay per view its like renting your favorite movie at your local renting store but with more advantages. Pay per view lets you watch your movies at a time that is convent to you it also lets you watch them without there being a return fee and a set time for you to watch the movie. Disadvantages to this is that there is a limited selection of movies to chose form due to there is only 25 movies out a month they are also only big blockbuster films a teen chick flicks which do not suit most audiences that use pay per view this creates less income knowing that all target audiences are not being reached out which means less people will pay to watch the movies , Subscription: This scheme uses many different ways to become know to the public like different adverts on TV magazines and other media outlets because of there wide range of advertising they gain members of the public to join there package deals which gain a selected amount of channels which are given to the public at a set price. Due to the advertising many people are aware of this scheme and there deals that they join and buy there package which creates a large income for the company. Sponsorship: An advantage of sponsorships is that they are able to keep showing what there produced is this is because there advert is always repeated before there sponsored program comes on. They also lead and provide the program with some of there products audiences see this and they buy or become know with the product this goes the sponsors there funding and also more appearance for there company and product. A disadvantage of this scheme of getting funding is that because this one company sponsors this program it is pressured to then not be against the sponsor or advertise another sponsor so the program is limited to its ideas. If the program does go against this then the sponsors product will not be so popular with the audience and will lose income. Advertising: An advantage of advertising people of the same target audience due to the program being showed are then seeing this advert selling a cretin product this then gains views and selling which then gains them funding. A disadvantage of this scheme is that if the program does not get a large audience then adverts are not needed for this film this means that no views are shown for this advert which means the product they are selling does not get and income from the members of the public that it needs they are then put on late which means less adverts.