This document discusses how the media product emulates conventions of neo-noir films. It establishes neo-noirs as having gritty underground settings and dialogue like classic noirs, but being set in modern times. Key conventions included are a morally ambiguous protagonist, femme fatale, detectives, dark locations like alleys and bars, and film noir props. Narrative devices like voiceovers and flashbacks were also employed to further situate the story as neo-noir. Character costuming and an emphasis on props helped convey the neo-noir genre.